AKT
Selected packaging
1 curated reference
Bodycare · Tube
SC.05 Columbia Road Deodorant Balm
AKT SC.05 Columbia Road Deodorant Balm is shown beside a matching carton, both in a pale lilac colorway. A restrained grid of uppercase copy separates scent, product, and brand information while making the tube’s plastic-free claim visible on the outer box.
Colours in this photograph
Sampled from the curated cover, including background and props. Screen colours, not print specifications.
A closer look
Read the full studyDesign observations from the selected packaging.
Scent code and place name
SC.05 leads into Columbia Road, with the scent notes positioned on the next line. This makes the coded series number and evocative scent name quick to scan, while a short note list gives each variant its own identity.
A shared vocabulary, two compositions
The tube and carton share lilac fields and compact black capitals, but arrange them differently. AKT sits at the carton top and near the tube base; staggered carton lines contrast with the centred tube product name. Recognition comes from colour and typographic character rather than identical positions.
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