Alexander McQueen
Selected packaging
1 curated reference
Perfume · Bottle
McQueen Eau de Parfum — Archive Packaging
This archival McQueen Eau de Parfum image presents an oval clear flacon, dark base, black-and-gold labels and a stud-textured domed cap. The contrast between a smooth rounded body and dense closure detail makes the top of the bottle its strongest recognition cue.
This is the archived McQueen Eau de Parfum bottle shown in the selected photograph. Kering’s report confirms a 2016 launch but does not establish this exact bottle’s size or construction.
Colours in this photograph
Sampled from the curated cover, including background and props. Screen colours, not print specifications.
A closer look
Read the full studyDesign observations from the selected packaging.
A tactile cap becomes the signature
The rounded cap’s repeated raised forms give the pack a distinct profile and surface contrast against the smooth oval body. The collar label repeats the dark-and-gold treatment to connect closure and flacon.
Two label positions create a vertical sequence
A small neck label leads down to a larger front panel. Both use matching dark grounds and gold-colored borders, creating a consistent route from brand at the top to fragrance name on the body.
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