e.l.f. Cosmetics
Selected packaging
1 curated reference
Makeup · Tube
Glow Reviver Melting Lip Balm — Pink Lemonade
e.l.f. Glow Reviver Melting Lip Balm in Pink Lemonade uses a soft pink tube with a broad black cylindrical cap and a crisp crimped end. The selected image places it in a citrus-and-ice still life, but the package itself stays simple: a large e.l.f. mark and compact shade/product lettering carry the identification.
Colours in this photograph
Sampled from the curated cover, including background and props. Screen colours, not print specifications.
A closer look
Read the full studyDesign observations from the selected packaging.
A large wordmark anchors the tube face
The black e.l.f. mark occupies the most visible area of the pink tube, with smaller product and shade wording arranged along the same front. The scale contrast keeps the product readable without adding a separate label panel.
The crimp and cap create distinct ends
The straight ridged seam at the tube’s end contrasts with the rounded black cap. This gives the otherwise simple package two clear endpoints and makes the flexible tube format visually legible.
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