Hourglass
Selected packaging
1 curated reference
Makeup · Tube
Immaculate Liquid Powder Foundation — Archive Packaging
This Hourglass Immaculate Liquid Powder Foundation reference uses a soft-sided tube with a glossy dark cap, shown in an archive retail listing. Its bilingual, vertically centered label gives a dense complexion-product description an unusually orderly face.
This archived foundation package is distinct from current Hourglass products; its visible construction and labeling are the subject of this reference.
Colours in this photograph
Sampled from the curated cover, including background and props. Screen colours, not print specifications.
A closer look
Read the full studyDesign observations from the selected packaging.
Centered type for a narrow face
The compact center alignment creates an orderly column on the tube’s broad front. Each descriptor is broken into short lines, making the product category easier to scan than a single uninterrupted block.
Bilingual information has equal weight
English and French descriptions use similar scale and spacing, so neither reads as an afterthought. A fine divider separates the language blocks while maintaining one coherent hierarchy.
More brands to explore
Continue discovering distinctive packaging.
