Momofuku
Pantry & saucesUnited States
Selected packaging
1 curated reference
Sauces & Condiments · Jar
Chili Crunch
Momofuku Chili Crunch’s short jar is framed by a vivid orange lid and a label that combines the product name, a chili symbol, and heat cues. The transparent-looking body lets the condiment’s color and suspended pieces contribute to the front display.
Colours in this photograph
Sampled from the curated cover, including background and props. Screen colours, not print specifications.
A closer look
Read the full studyDesign observations from the selected packaging.
Contents as color
The visible red-orange condiment gives the otherwise compact label a second visual field. A wide clear area above and below the label preserves that texture.
Expressive product naming
The irregular letterforms in “Chili Crunch” contrast with the quieter Momofuku mark, separating brand and product voice.
Product archive 13
Additional Momofuku catalogue entries. These are separate from the curated selection.
13 products
- Black Truffle Chili CrunchSauces & Condiments · Jar
- Chili Crunch Hot HoneySauces & Condiments · Jar
- Extra Spicy Chili CrunchSauces & Condiments · Jar
- Home Cooking EssentialsSauces & Condiments · Supplement bottle
- Noodle Add-Ons PackPantry · Pouch
- Not Spicy Essentials PackSauces & Condiments · Supplement bottle
- Not Spicy Noodle PackPantry · Pouch
- Sesame Miso Noodles | 24 PacksPantry · Pouch
- Soy & Scallion Noodles | 24 PacksSauces & Condiments · Glass bottle
- Spice Lover's Noodle PackSpices · Tin
- Spicy Soy Noodles | 24 PacksSauces & Condiments · Glass bottle
- Sweet & Spicy Noodles | 24 PacksPantry · Pouch
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