Fly By Jing

Selected packaging

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Photography: flybyjing.com. Images belong to their respective owners.

Spices · Pouch

Erjingtiao Chilis

Fly By Jing’s Erjingtiao Chilis are dried Sichuan peppers presented in a vivid purple pouch. The selected image shows the information-heavy side of the pack: a compact brand story, product name, and use cue are integrated into a striking yellow-on-purple layout.

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Design observations from the selected packaging.

A high-contrast palette stands apart from ingredient cues

The saturated violet field, bright yellow type, and turquoise scene create a palette unlike the dried red peppers arranged around the pack. The contrast gives the pouch strong shelf and feed presence while keeping the actual ingredient visible in the photograph rather than relying on a printed chili illustration.

Large product lettering organizes dense copy

The brand name forms the largest line near the center, with Erjingtiao Chilis arcing beneath it and a short intensity statement lower down. Smaller story text sits above and around this core, so the product name remains the first practical read despite the unusually dense layout.

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