Tatcha
Selected packaging
1 curated reference
Skincare · Tube
The Matcha Foam Cleanse
Tatcha’s Matcha Foam Cleanse appears in a mint-green tube styled around the brand’s Japanese tea ritual. In the selected image, foam wraps the pack and a matcha whisk sits beside it, while the vertical wordmark and small product title remain visible through the composition.
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A closer look
Read the full studyDesign observations from the selected packaging.
Upright letters form a vertical maker column
Separate upright TATCHA capitals descend down the centre of the mint tube. Small horizontal bilingual product lines sit above a purple-and-gold emblem, separating conventional product reading from the extended maker identity.
Ritual cues reinforce the matcha name
A whisk, green powder, and a generous border of foam place the cleanser in a tea-preparation scene. The image translates a cleansing step into a visual ritual while keeping the tube front and center, which helps make the unusual mint-and-gold package feel linked to a specific product idea.
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