The Halloween Pack
Photography: eatbehave.com. All imagery belongs to its respective owner.
What makes the design work
Behave brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Struck-through wordmark
Extra-wide black-weight capitals at about 80% of pouch width in Cobalt Strike, crossed by a solid bar one third of the cap height thick that overshoots both ends.
Sugar claim
Grams of sugar per pouch in medium grotesque at about 7% of pouch height, directly under the wordmark, with 'per pouch' stacked small to its right.
Flavour header
Three flavours in tracked capitals over the shape name, left-aligned to the wordmark in the top third.
Reading the label
Full-bleed print on a single flat flavour colour, type stacked on the left and centre, with oversized gummy photography cropped into the right edge and corners.
- Top seal
- Hang hole and a repeated running slogan
- Upper
- Flavour trio and shape name in small capitals
- Centre
- Struck-through wordmark at near full width
- Lower
- Sugar grams per pouch, net weight, gummy photos bleeding off the edge
Typography & hierarchy
The struck-through wordmark is loudest, set at near full pouch width just below centre. The sugar grams per pouch sit directly under it at about two-thirds of its size, with 'per pouch' tiny beside the number. Above the wordmark the shape name reads in medium capitals, the three flavours in smaller tracked capitals above that, and a repeated slogan whispers along the top seal.
Display
Druk Wide Bold, Monument Extended Black
Extra-wide heavy grotesque, tightly spaced
Uppercase · Black at Expanded width
Headline
Neue Haas Grotesk Medium, GT America Medium
Neutral grotesque, medium weight
Number plus uppercase word · Medium, SemiBold
Label
Helvetica Neue Medium tracked, GT America Mono
Small tracked grotesque
Uppercase · Medium
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
Pouch colour codes the shape and sourness while the cobalt type, layout and photography treatment stay fixed; the extra-sour product adds caution tape and seasonal packs switch to a red ground with chartreuse display type.
Shelf presence
Pouches hung in a row read as stripes of lime, hot pink and pale pink, each crossed by the same cobalt bar, so the brand billboards through the repeated struck-through mark rather than a single colour.
Related packaging
More curated references in chocolate & sweets, matched by format and visual style.
