Behave sells low-sugar gummies in small glossy pillow pouches flooded edge to edge with one saturated colour per shape: lime #8bd66a for Sour Stars, hot pink #ee4e9a for Sour Bears, pale pink #f3b8d6 for Gummy Stars. Every front carries the same cobalt #1f3fbf ink: a squat, extra-wide uppercase wordmark slashed through by a thick horizontal bar, the sugar grams per pouch set almost as large beneath it, and the flavour trio and shape name in small tracked capitals above. Oversized cut-out photos of the sugar-crusted gummies crop off the right edge and corners, a repeated slogan runs along the top seal, the extra-sour pouch wraps itself in yellow and black caution tape, and seasonal multipacks scale the system up to a red bag with chartreuse display type.
Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.
Ink
Cobalt Strike
#1f3fbf
Wordmark and its strike bar, sugar claim, shape name, flavour list and top-seal slogan on every single pouch
Accent
Tape Black
#1a1a1a
Horizontal tape bands across top and bottom and the repeated 'caution' text on the extra-sour pouch only
Acid Chartreuse
#d4f04a
Display headline, small wordmark and starburst count badge on the seasonal multipack
Sugar Crust White
#f4efe6
Highlights of the sugar-coated gummy photos that bleed off the pouch edges
Range coding
Sour Lime
#8bd66a
Full-bleed pouch field of Sour Stars, front and back
Hot Pink
#ee4e9a
Full-bleed pouch field of Sour Bears
Bubblegum Pink
#f3b8d6
Full-bleed pouch field of Gummy Stars, the non-sour shape
Caution Yellow
#f2e52a
Pouch field of Super Sour Skulls, under the black caution-tape bands
Party Red
#d8343a
Seasonal multipack bag ground behind a tone-on-tone ornamental pattern
Typography
Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.
The struck-through wordmark is loudest, set at near full pouch width just below centre. The sugar grams per pouch sit directly under it at about two-thirds of its size, with 'per pouch' tiny beside the number. Above the wordmark the shape name reads in medium capitals, the three flavours in smaller tracked capitals above that, and a repeated slogan whispers along the top seal.
Type scale
Estimated cap size as a share of the panel · Front of the 50 g Sour Stars pillow pouch, about 160 mm tall
wordmark
11% · Black · Display
SWEETS
sugar-claim
7% · Medium · Headline
3g SUGAR
multipack-headline
6% · Black · Display
THE PERFECT TREAT
shape-name
3.5% · Medium · Headline
SOUR STARS
flavour-list
2% · Medium · Label
CHERRY MANGO LIME
per-pouch
1.6% · Medium · Label
PER POUCH
Fonts
Display
Archivo
Looks like
Druk Wide Bold, Monument Extended Black
Type
Extra-wide heavy grotesque, tightly spaced
Weight
Black at Expanded width
Case
Uppercase
Tracking
Tight, about -2%
Fallback
Arial Black, Impact, sans-serif
The wordmark only, always in Cobalt Strike with a solid bar about one third of the cap height running through the middle of the letters and past both ends.
Headline
Inter Tight
Looks like
Neue Haas Grotesk Medium, GT America Medium
Type
Neutral grotesque, medium weight
Weight
Medium, SemiBold
Case
Number plus uppercase word
Tracking
Tight, about -1%
Fallback
Helvetica Neue, Arial, sans-serif
The sugar claim ('3g SUGAR') under the wordmark and the shape name ('SOUR STARS') above it.
Label
Inter
Looks like
Helvetica Neue Medium tracked, GT America Mono
Type
Small tracked grotesque
Weight
Medium
Case
Uppercase
Tracking
Wide, about +8%
Fallback
Helvetica, Arial, sans-serif
Flavour trio above the shape name, 'per pouch', the running top-seal slogan, net weight and all back-of-pack text.
Structure & Proportions
Proportions
Purpose
Value
Preview
Flat colour coverage
About 70% of the front is the single flavour colour
Wordmark width
About 80% of pouch width, centred
Wordmark position
Optical centre sits about 55% down from the top seal
Gummy photo coverage
About 20% of the front, cropped off the right edge and bottom corners
Side margin for type
About 8% of pouch width on the left; photos ignore the margin on the right
Colours per pouch
Two: flavour field plus cobalt ink, with the candy photo as the only extra colour
—
Density
Type stacked in a tight left-centre column, empty colour around it, busy photo at one edge
—
Shapes
Element
Value
Preview
Pouch
Small pillow pouch with flat crimped top and bottom seals
Strike bar
Solid horizontal bar through the wordmark, overshooting both ends
Hang hole
Die-cut oval slot centred in the top seal
Count badge
Chartreuse starburst on the seasonal multipack
Caution tape
Straight black bands across top and bottom of the extra-sour pouch
Finishes
High-gloss film
Every pouch and multipack bag · gloss
Metallised inner layer
Inside face of the pouch, visible at the tear · metallic
Formats and materials
Formats
Pillow pouch, Large multipack bag
Materials
Printed flexible film, Metallised inner layer
Closures
Heat-sealed top and bottom fin with tear notch and a die-cut oval hang hole in the top seal
Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.
Top seal
Upper
Centre
Lower
Full-bleed print on a single flat flavour colour, type stacked on the left and centre, with oversized gummy photography cropped into the right edge and corners.
Zone
Content
Top seal
Hang hole and a repeated running slogan
Upper
Flavour trio and shape name in small capitals
Centre
Struck-through wordmark at near full width
Lower
Sugar grams per pouch, net weight, gummy photos bleeding off the edge
Range System
Pouch colour codes the shape and sourness while the cobalt type, layout and photography treatment stay fixed; the extra-sour product adds caution tape and seasonal packs switch to a red ground with chartreuse display type.
Sour Stars = lime pouch
Sour Bears = hot pink pouch
Gummy Stars = pale pink pouch
Super Sour Skulls = yellow pouch + black caution tape
Halloween pack = red bag + chartreuse type and starburst
Back of Pack & Shelf
The back keeps the full-bleed flavour colour and cobalt ink: a short tongue-in-cheek paragraph at the top, the nutrition facts box in cobalt rules with no white panel, the ingredient line, then barcode and legal at the base.
Short playful paragraph about less sugar, in the tracked label face
US-style nutrition facts table drawn in cobalt lines on the flavour colour
Ingredient list and allergen statement in small capitals
Barcode on a small white box at the bottom corner
Net weight, distributor address and website along the bottom seal
On shelf
Pouches hung in a row read as stripes of lime, hot pink and pale pink, each crossed by the same cobalt bar, so the brand billboards through the repeated struck-through mark rather than a single colour.
Imagery
Tight cut-out photographs of the real sugar-coated gummies, scaled up so a single bear or star is about a fifth of the pouch height and cropped off the right edge and corners; no illustration, no mascot.
Guidelines
Do
Flood each pouch with one saturated flavour colour, edge to edge, front and back.
Print every word in Cobalt Strike (#1f3fbf) only, on every flavour.
Run a solid bar about one third of the cap height through the middle of the wordmark, overshooting both ends.
Set the sugar claim at about 60% of the wordmark's cap height, directly under it.
Crop two or three oversized sugared-gummy photos off the right edge and lower corner.
Repeat a short slogan along the top seal in capitals at about 1.3% of pouch height.
Reserve black caution-tape bands for the single most sour product.
Don't
Don't use cartoon mascots or illustrated candy.
Don't switch the ink colour between flavours.
Don't use serif or script type anywhere on the front.
Don't leave a white border around the print; the colour always bleeds.
Don't show the gummies whole and centred; they always crop off an edge.
Don't use pastel tints of the same hue for two shapes; each shape gets a clearly different colour.
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