scalp-thingy™
Photography: breadbeautysupply.com. All imagery belongs to its respective owner.
What makes the design work
Bread Beauty Supply brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Shoulder wordmark
Heavy black grotesque capitals with a ™, about 35% of bottle width, centred just below the shoulder in Jet Black (#111111).
Nickname block
Lowercase hyphenated name ('silk-rinse') with a lowercase descriptor under it, centred in the lower fifth.
Volume line
'FOR ALL HAIR TYPES' then a bold mL / fl. oz. line, the last two lines on the front.
Reading the label
Bottles carry type printed directly in black: wordmark near the shoulder, an empty middle, product block at the base. Pouches and the oil invert this with a giant wordmark low on the front.
- Shoulder
- Wordmark with ™
- Middle
- Empty coloured field (bottles) or portrait photo (pouches)
- Base
- Lowercase hyphenated name, lowercase descriptor, 'FOR ALL HAIR TYPES', volume
Typography & hierarchy
The wordmark is the loudest element: on bottles it sits small but heavy near the shoulder, on pouches and the oil it fills most of the width. Product nicknames come second, in lowercase with hyphens, followed by a lowercase descriptor, a 'FOR ALL HAIR TYPES' line and a bold volume line.
Display
Helvetica Neue Black, Neue Haas Grotesk Display Black
Heavy neo-grotesque, black weight
Uppercase with ™ · Black
Headline
Helvetica Neue Medium
Neo-grotesque, regular to medium
Lowercase, hyphenated · Regular, Medium
Body
Helvetica Neue Regular and Bold
Neo-grotesque, small sizes
Lowercase descriptor, uppercase claim line · Regular, SemiBold, Bold
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
One soft colour per product on the bottle and pump, with an identical black type layout; refills switch to a common photographic pouch with the product name over the image.
Shelf presence
On shelf and online the range reads as a row of single-colour candy bottles with the same small black wordmark at the same height, so the colour does the sorting and the type does the branding.
Related packaging
More curated references in hair, matched by format and visual style.
