Bread Beauty Supply

bubblegum pumps and a fat black wordmark

Bread pairs soft, sugary bottle colours (Baby Lilac #e5cbe2, translucent Wash Magenta #e0558f, dusty mauve, pale pink) with one blunt piece of typography: a heavy black grotesque wordmark with a ™ near the shoulder. Product names are short lowercase hyphenated nicknames like 'baby-soft' and 'clear-wash', set small near the base with a lowercase descriptor, 'FOR ALL HAIR TYPES' and a bold volume line, which keeps the tone casual and direct. Bottle and pump are always one colour, the middle of the bottle is left empty, and ink is black only. Refill pouches flip the scale, running a full-bleed portrait photo of a woman with curly hair behind a huge white wordmark, and the hair oil sits in clear square glass with a large white label patch.

https://breadbeautysupply.com Explore the brand

Hair
Light pack
Pastel soft-touch
Bold typographic
Playful colour

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Baby Lilac
#e5cbe2
Matte bottle and matching curved pump of the baby-soft conditioner
Oil Glass
#eef0d9
Clear square glass bottle tinted by the pale gold hair oil inside

Label

Patch White
#f4f4ee
Rounded white label patch on the hair oil; also the giant wordmark on photo pouches

Ink

Jet Black
#111111
Wordmark, product names, descriptors and volume on every rigid bottle

Accent

Ball Cap Taupe
#7a6a6c
Round ball cap sitting on top of the square oil bottle

Range coding

Wash Magenta
#e0558f
Translucent hot-pink bottle of the clear-wash detox shampoo
Gel Pink
#f1cddb
Pale pink tall bottle of the hair-gel
Foam Mauve
#9e8a8f
Dusty mauve aerosol can and cap of the hair-foam mousse
Thingy Butter
#f2dc6b
Soft butter-yellow silicone body of the scalp-thingy tool

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The wordmark is the loudest element: on bottles it sits small but heavy near the shoulder, on pouches and the oil it fills most of the width. Product nicknames come second, in lowercase with hyphens, followed by a lowercase descriptor, a 'FOR ALL HAIR TYPES' line and a bold volume line.

Type scale

Estimated cap size as a share of the panel · Front of the 310 ml baby-soft pump bottle body, about 170 mm tall excluding pump

pouch-wordmark
14% · Black · Display
LOAF
oil-wordmark
10% · Black · Display
LOAF
bottle-wordmark
3.6% · Black · Display
LOAF™
product-nickname
3.2% · Medium · Headline
silk-rinse
descriptor
1.8% · Regular · Body
lightweight daily conditioner
claim-line
1.8% · SemiBold · Body
FOR ALL CURL TYPES

Fonts

Display
Archivo Black
Looks like
Helvetica Neue Black, Neue Haas Grotesk Display Black
Type
Heavy neo-grotesque, black weight
Weight
Black
Case
Uppercase with ™
Tracking
Tight, about -2%
Fallback
Helvetica Neue Black, Arial Black
The wordmark only: black near the shoulder of bottles, white and huge across the lower half of photo pouches, black on the white patch of the oil.
Headline
Inter
Looks like
Helvetica Neue Medium
Type
Neo-grotesque, regular to medium
Weight
Regular, Medium
Case
Lowercase, hyphenated
Tracking
Normal
Fallback
Helvetica Neue, Arial
Product nicknames such as 'baby-soft' and 'hair-foam' in the lower quarter of the bottle.
Body
Inter
Looks like
Helvetica Neue Regular and Bold
Type
Neo-grotesque, small sizes
Weight
Regular, SemiBold, Bold
Case
Lowercase descriptor, uppercase claim line
Tracking
Normal; claim line +2%
Fallback
Helvetica, Arial
Lowercase function line, 'FOR ALL HAIR TYPES' and the bold volume line at the base.

Structure & Proportions

Proportions

Purpose	Value	Preview
Wordmark width on bottles	About 35% of bottle width, centred near the shoulder
Wordmark width on pouches	About 85% of pouch width, across the lower third
Empty middle field	About 60% of the bottle front carries no print at all
Product block position	Lower 20% of the bottle, centred
Oil label patch	About 75% of glass width, lower third
Colours per bottle	Two: one body-and-pump colour plus black ink	—
Density	Very sparse on rigid packs, full-bleed and busy on refills	—

Shapes

Element	Value	Preview
Bottle	Tall soft rectangle with rounded shoulders
Pump	Curved long-nozzle pump in the bottle colour
Oil label	White patch with softly rounded corners
Oil cap	Solid sphere on a square glass shoulder
Aerosol	Straight cylinder with flush cap

Finishes

Soft matte plastic
Lilac, pink and mauve bottles and pumps · soft-touch
Translucent tinted plastic
Magenta clarifying shampoo bottle · transparent
Clear glass
Square hair-oil bottle · transparent
Gloss printed film
Photographic refill pouches · gloss

Formats and materials


Formats	Pump bottle, Tall bottle, Aerosol can, Square glass bottle, Spouted refill pouch, Silicone tool, Lip gloss tube
Materials	Matte plastic, Translucent plastic, Aluminium can, Clear glass, Flexible film pouch, Silicone
Closures	Matching-colour curved pumps, a taupe ball cap on the oil bottle, white screw spouts on pouches, flush cap on the aerosol
Decoration	Direct-printed one-colour type, Full-bleed photographic pouch print, White label patch

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

Bottles carry type printed directly in black: wordmark near the shoulder, an empty middle, product block at the base. Pouches and the oil invert this with a giant wordmark low on the front.

Zone	Content
Shoulder	Wordmark with ™
Middle	Empty coloured field (bottles) or portrait photo (pouches)
Base	Lowercase hyphenated name, lowercase descriptor, 'FOR ALL HAIR TYPES', volume

Range System

One soft colour per product on the bottle and pump, with an identical black type layout; refills switch to a common photographic pouch with the product name over the image.

baby-soft = lilac pump bottle
clear-wash = hot magenta translucent bottle
hair-foam = mauve can
hair-gel = pale pink bottle
hair oil = clear square glass + white label
hair-mask and hair-wash refills = portrait pouches

Back of Pack & Shelf

The back of each bottle stays in the body colour with a left-aligned black text block: a chatty lowercase how-to, then INCI ingredients, warnings and a small barcode, all in the same grotesque.

Short lowercase 'what it does' and 'how to use' copy in a casual voice
Full INCI ingredient list in small type
Caution line and manufacturer address
Barcode printed directly on the body colour
Recycling code and period-after-opening symbol

On shelf

On shelf and online the range reads as a row of single-colour candy bottles with the same small black wordmark at the same height, so the colour does the sorting and the type does the branding.

Imagery

Close-cropped portrait photography of women with natural curly hair, used full-bleed on refill pouches and in campaign shots beside the bottles; never on the rigid bottles themselves.

Guidelines

Do

Mould the whole bottle and its pump in one soft pastel or candy shade such as Baby Lilac (#e5cbe2).
Set the Display wordmark in black with a ™ near the shoulder at about 35% of bottle width.
Write product names as short lowercase hyphenated nicknames in the Headline face.
Leave the middle 60% of the bottle front empty and group all copy in the lower fifth.
On refill pouches, run a full-bleed portrait photo behind a white Display wordmark at about 85% of the width.
Use a plain white rounded label patch on glass formats.

Don't

Don't use serif or script type anywhere.
Don't add illustrations, icons or ingredient imagery.
Don't use more than one ink colour on a bottle.
Don't capitalise product nicknames.
Don't use dark or earthy bottle colours for the core range.
Don't put photography on the rigid bottles.

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More like this

# Bread Beauty Supply — Pack Style > bubblegum pumps and a fat black wordmark **Category:** Beauty · **Tier:** Mid · **Origin:** AU · **Theme:** light **Source:** https://breadbeautysupply.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Bread pairs soft, sugary bottle colours (Baby Lilac #e5cbe2, translucent Wash Magenta #e0558f, dusty mauve, pale pink) with one blunt piece of typography: a heavy black grotesque wordmark with a ™ near the shoulder. Product names are short lowercase hyphenated nicknames like 'baby-soft' and 'clear-wash', set small near the base with a lowercase descriptor, 'FOR ALL HAIR TYPES' and a bold volume line, which keeps the tone casual and direct. Bottle and pump are always one colour, the middle of the bottle is left empty, and ink is black only. Refill pouches flip the scale, running a full-bleed portrait photo of a woman with curly hair behind a huge white wordmark, and the hair oil sits in clear square glass with a large white label patch. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Baby Lilac | `#e5cbe2` | `--color-baby-lilac` | Pack body | Matte bottle and matching curved pump of the baby-soft conditioner | | Oil Glass | `#eef0d9` | `--color-oil-glass` | Pack body | Clear square glass bottle tinted by the pale gold hair oil inside | | Patch White | `#f4f4ee` | `--color-patch-white` | Label | Rounded white label patch on the hair oil; also the giant wordmark on photo pouches | | Jet Black | `#111111` | `--color-jet-black` | Ink | Wordmark, product names, descriptors and volume on every rigid bottle | | Ball Cap Taupe | `#7a6a6c` | `--color-ball-cap-taupe` | Accent | Round ball cap sitting on top of the square oil bottle | | Wash Magenta | `#e0558f` | `--color-wash-magenta` | Range coding | Translucent hot-pink bottle of the clear-wash detox shampoo | | Gel Pink | `#f1cddb` | `--color-gel-pink` | Range coding | Pale pink tall bottle of the hair-gel | | Foam Mauve | `#9e8a8f` | `--color-foam-mauve` | Range coding | Dusty mauve aerosol can and cap of the hair-foam mousse | | Thingy Butter | `#f2dc6b` | `--color-thingy-butter` | Range coding | Soft butter-yellow silicone body of the scalp-thingy tool | ## Tokens — Typography The wordmark is the loudest element: on bottles it sits small but heavy near the shoulder, on pouches and the oil it fills most of the width. Product nicknames come second, in lowercase with hyphens, followed by a lowercase descriptor, a 'FOR ALL HAIR TYPES' line and a bold volume line. ### Display — Helvetica Neue Black, Neue Haas Grotesk Display Black · `--font-display` - **Classification:** Heavy neo-grotesque, black weight - **Free lookalike:** Archivo Black (Google Fonts) - **Fallback:** Helvetica Neue Black, Arial Black - **Weights:** Black - **Case:** Uppercase with ™ - **Tracking:** Tight, about -2% - **Role:** The wordmark only: black near the shoulder of bottles, white and huge across the lower half of photo pouches, black on the white patch of the oil. ### Headline — Helvetica Neue Medium · `--font-headline` - **Classification:** Neo-grotesque, regular to medium - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica Neue, Arial - **Weights:** Regular, Medium - **Case:** Lowercase, hyphenated - **Tracking:** Normal - **Role:** Product nicknames such as 'baby-soft' and 'hair-foam' in the lower quarter of the bottle. ### Body — Helvetica Neue Regular and Bold · `--font-body` - **Classification:** Neo-grotesque, small sizes - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial - **Weights:** Regular, SemiBold, Bold - **Case:** Lowercase descriptor, uppercase claim line - **Tracking:** Normal; claim line +2% - **Role:** Lowercase function line, 'FOR ALL HAIR TYPES' and the bold volume line at the base. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 310 ml baby-soft pump bottle body, about 170 mm tall excluding pump. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | pouch-wordmark | Display | Black | 14% of panel height | Uppercase | `--text-pouch-wordmark` | | oil-wordmark | Display | Black | 10% of panel height | Uppercase | `--text-oil-wordmark` | | bottle-wordmark | Display | Black | 3.6% of panel height | Uppercase | `--text-bottle-wordmark` | | product-nickname | Headline | Medium | 3.2% of panel height | Lowercase | `--text-product-nickname` | | descriptor | Body | Regular | 1.8% of panel height | Lowercase | `--text-descriptor` | | claim-line | Body | SemiBold | 1.8% of panel height | Uppercase | `--text-claim-line` | | volume | Body | Bold | 1.8% of panel height | Lowercase units | `--text-volume` | | legal | Body | Regular | 1.2% of panel height | Sentence case | `--text-legal` | ## Structure & Materials - **Formats:** Pump bottle, Tall bottle, Aerosol can, Square glass bottle, Spouted refill pouch, Silicone tool, Lip gloss tube - **Materials:** Matte plastic, Translucent plastic, Aluminium can, Clear glass, Flexible film pouch, Silicone - **Closures:** Matching-colour curved pumps, a taupe ball cap on the oil bottle, white screw spouts on pouches, flush cap on the aerosol - **Decoration:** Direct-printed one-colour type, Full-bleed photographic pouch print, White label patch ### Proportions | Purpose | Value | | --- | --- | | Wordmark width on bottles | About 35% of bottle width, centred near the shoulder | | Wordmark width on pouches | About 85% of pouch width, across the lower third | | Empty middle field | About 60% of the bottle front carries no print at all | | Product block position | Lower 20% of the bottle, centred | | Oil label patch | About 75% of glass width, lower third | | Colours per bottle | Two: one body-and-pump colour plus black ink | | Density | Very sparse on rigid packs, full-bleed and busy on refills | ### Shapes | Element | Shape | | --- | --- | | Bottle | Tall soft rectangle with rounded shoulders | | Pump | Curved long-nozzle pump in the bottle colour | | Oil label | White patch with softly rounded corners | | Oil cap | Solid sphere on a square glass shoulder | | Aerosol | Straight cylinder with flush cap | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Soft matte plastic | Lilac, pink and mauve bottles and pumps | soft-touch | | Translucent tinted plastic | Magenta clarifying shampoo bottle | transparent | | Clear glass | Square hair-oil bottle | transparent | | Gloss printed film | Photographic refill pouches | gloss | ## Pack Elements ### Shoulder wordmark **Role:** Brand block Heavy black grotesque capitals with a ™, about 35% of bottle width, centred just below the shoulder in Jet Black (#111111). ### Nickname block **Role:** Product identity Lowercase hyphenated name ('silk-rinse') with a lowercase descriptor under it, centred in the lower fifth. ### Volume line **Role:** Info anchor 'FOR ALL HAIR TYPES' then a bold mL / fl. oz. line, the last two lines on the front. ### Matched pump **Role:** Range signal Curved long-nozzle pump moulded in exactly the bottle colour, so the whole pack is one colour. ### Photo pouch **Role:** Refill format Spouted pouch printed full-bleed with a close portrait, the nickname in white lowercase mid-height and a white wordmark across 85% of the width. ### Oil patch **Role:** Glass label Large Patch White (#f4f4ee) rounded label on the lower third of the square glass bottle, holding a black wordmark at about 75% of the patch width. ## Do's and Don'ts ### Do - Mould the whole bottle and its pump in one soft pastel or candy shade such as Baby Lilac (#e5cbe2). - Set the Display wordmark in black with a ™ near the shoulder at about 35% of bottle width. - Write product names as short lowercase hyphenated nicknames in the Headline face. - Leave the middle 60% of the bottle front empty and group all copy in the lower fifth. - On refill pouches, run a full-bleed portrait photo behind a white Display wordmark at about 85% of the width. - Use a plain white rounded label patch on glass formats. ### Don't - Don't use serif or script type anywhere. - Don't add illustrations, icons or ingredient imagery. - Don't use more than one ink colour on a bottle. - Don't capitalise product nicknames. - Don't use dark or earthy bottle colours for the core range. - Don't put photography on the rigid bottles. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Baby Lilac | `#e5cbe2` | Pack body and pump, carrying direct print | | 1 | Patch White | `#f4f4ee` | Label patch lifted off clear glass on the oil | ## Front Panel Layout Bottles carry type printed directly in black: wordmark near the shoulder, an empty middle, product block at the base. Pouches and the oil invert this with a giant wordmark low on the front. | Zone | Content | | --- | --- | | Shoulder | Wordmark with ™ | | Middle | Empty coloured field (bottles) or portrait photo (pouches) | | Base | Lowercase hyphenated name, lowercase descriptor, 'FOR ALL HAIR TYPES', volume | ## Range System One soft colour per product on the bottle and pump, with an identical black type layout; refills switch to a common photographic pouch with the product name over the image. - baby-soft = lilac pump bottle - clear-wash = hot magenta translucent bottle - hair-foam = mauve can - hair-gel = pale pink bottle - hair oil = clear square glass + white label - hair-mask and hair-wash refills = portrait pouches ## Back of Pack The back of each bottle stays in the body colour with a left-aligned black text block: a chatty lowercase how-to, then INCI ingredients, warnings and a small barcode, all in the same grotesque. - Short lowercase 'what it does' and 'how to use' copy in a casual voice - Full INCI ingredient list in small type - Caution line and manufacturer address - Barcode printed directly on the body colour - Recycling code and period-after-opening symbol ## Imagery Close-cropped portrait photography of women with natural curly hair, used full-bleed on refill pouches and in campaign shots beside the bottles; never on the rigid bottles themselves. ## On Shelf On shelf and online the range reads as a row of single-colour candy bottles with the same small black wordmark at the same height, so the colour does the sorting and the type does the branding. ## Agent Prompt Guide Quick Color Reference: - Baby Lilac: #e5cbe2 — Matte bottle and matching curved pump of the baby-soft conditioner - Wash Magenta: #e0558f — Translucent hot-pink bottle of the clear-wash detox shampoo - Gel Pink: #f1cddb — Pale pink tall bottle of the hair-gel - Foam Mauve: #9e8a8f — Dusty mauve aerosol can and cap of the hair-foam mousse - Thingy Butter: #f2dc6b — Soft butter-yellow silicone body of the scalp-thingy tool - Oil Glass: #eef0d9 — Clear square glass bottle tinted by the pale gold hair oil inside - Ball Cap Taupe: #7a6a6c — Round ball cap sitting on top of the square oil bottle - Patch White: #f4f4ee — Rounded white label patch on the hair oil; also the giant wordmark on photo pouches - Jet Black: #111111 — Wordmark, product names, descriptors and volume on every rigid bottle Create a tall matte Baby Lilac (#e5cbe2) pump bottle with a matching curved lilac pump and nothing printed in the middle of the front. Set an original heavy black neo-grotesque wordmark with a ™ near the shoulder, about a third of the bottle width, in Jet Black (#111111). Place a lowercase hyphenated nickname in a medium Headline grotesque in the lower fifth, then a lowercase descriptor, an uppercase 'FOR ALL CURL TYPES' line and a bold volume line. Make a translucent Wash Magenta (#e0558f) shampoo bottle with the identical black type layout. Design a spouted refill pouch printed full-bleed with a close portrait of a woman with natural curly hair, a white lowercase nickname mid-height and a giant white wordmark across the lower third. Image prompt: Product photo of a new haircare brand in a candy-pastel bold-type style: a soft matte lilac pump bottle with a matching curved lilac pump and a hot magenta translucent bottle beside it, each with a heavy black neo-grotesque wordmark with a ™ near the shoulder, an empty colour field, and at the base a lowercase hyphenated product nickname, a lowercase descriptor, 'FOR ALL HAIR TYPES' and a bold volume line. Next to them a glossy spouted refill pouch printed full-bleed with a close portrait of a woman with natural curly hair and a giant white wordmark across the lower half. Pale lavender-grey studio backdrop on a white ledge, soft even light. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Glossier** — Shares the soft pink plastic and small black sans type with lots of empty surface, but Glossier keeps its wordmark tiny everywhere and avoids photo packs. - **Fenty Beauty** — Uses bold black grotesque type on simple components for a modern, inclusive beauty voice, though with darker, heavier materials. - **Briogeo** — Colour-codes haircare by bottle colour per concern, but adds more copy and a lighter wordmark. - **Function of Beauty** — Uses one flat bright bottle colour with plain black type in lowercase-friendly tone, without the full-bleed portrait refills. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-baby-lilac: #e5cbe2; --color-wash-magenta: #e0558f; --color-gel-pink: #f1cddb; --color-foam-mauve: #9e8a8f; --color-thingy-butter: #f2dc6b; --color-oil-glass: #eef0d9; --color-ball-cap-taupe: #7a6a6c; --color-patch-white: #f4f4ee; --color-jet-black: #111111; /* Typography — families (free lookalikes) */ --font-display: 'Archivo Black', 'Helvetica Neue Black', 'Arial Black'; --font-headline: 'Inter', 'Helvetica Neue', Arial; --font-body: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front of the 310 ml baby-soft pump bottle body, about 170 mm tall excluding pump) */ --panel-height: 170mm; --text-pouch-wordmark: calc(var(--panel-height) * 0.14); --text-oil-wordmark: calc(var(--panel-height) * 0.1); --text-bottle-wordmark: calc(var(--panel-height) * 0.036); --text-product-nickname: calc(var(--panel-height) * 0.032); --text-descriptor: calc(var(--panel-height) * 0.018); --text-claim-line: calc(var(--panel-height) * 0.018); --text-volume: calc(var(--panel-height) * 0.018); --text-legal: calc(var(--panel-height) * 0.012); /* Proportions */ --wordmark-width-on-bottles: 35%; --wordmark-width-on-pouches: 85%; --empty-middle-field: 60%; --product-block-position: 20%; --oil-label-patch: 75%; /* Surfaces */ --surface-baby-lilac: #e5cbe2; --surface-patch-white: #f4f4ee; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-baby-lilac: #e5cbe2; --color-wash-magenta: #e0558f; --color-gel-pink: #f1cddb; --color-foam-mauve: #9e8a8f; --color-thingy-butter: #f2dc6b; --color-oil-glass: #eef0d9; --color-ball-cap-taupe: #7a6a6c; --color-patch-white: #f4f4ee; --color-jet-black: #111111; /* Typography — families (free lookalikes) */ --font-display: 'Archivo Black', 'Helvetica Neue Black', 'Arial Black'; --font-headline: 'Inter', 'Helvetica Neue', Arial; --font-body: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front of the 310 ml baby-soft pump bottle body, about 170 mm tall excluding pump) */ --panel-height: 170mm; --text-pouch-wordmark: calc(var(--panel-height) * 0.14); --text-oil-wordmark: calc(var(--panel-height) * 0.1); --text-bottle-wordmark: calc(var(--panel-height) * 0.036); --text-product-nickname: calc(var(--panel-height) * 0.032); --text-descriptor: calc(var(--panel-height) * 0.018); --text-claim-line: calc(var(--panel-height) * 0.018); --text-volume: calc(var(--panel-height) * 0.018); --text-legal: calc(var(--panel-height) * 0.012); /* Proportions */ --wordmark-width-on-bottles: 35%; --wordmark-width-on-pouches: 85%; --empty-middle-field: 60%; --product-block-position: 20%; --oil-label-patch: 75%; /* Surfaces */ } ```