About this packaging
Color Wow’s Dreaming treatment appears in full and travel sizes under one shared product identity.
Color Wow’s official product page H1 identifies Dreaming Advanced Repair and Resurfacing Treatment and lists 7.5 fl oz and 1.7 fl oz sizes. Its current search/browser title differs, but the page body confirms the catalogued product. A May 2025 brand article describes Dreaming as a new treatment mask.[1][2]
Pack construction & use
- Treatment sizes
- The official product page identifies Dreaming Advanced Repair and Resurfacing Treatment and lists 7.5 fl oz and 1.7 fl oz sizes.[1]
- Jar and lid
- The cover shows a low cylindrical jar with a broad flat lid and a fine horizontal seam.Observed in the reference photograph
- Front typography
- Large condensed DREAMING lettering leads smaller Color Wow and product text.Observed in the reference photograph
What makes the design work
Editorial analysis of this packaging reference.
Oversized name
DREAMING occupies most of the front in condensed capitals, while the smaller descriptor yields a fast recognition cue.
Low silhouette
A wide lid and short body create a horizontal profile that contrasts with the tall lettering.
Black against silver
The image’s silver-colored field and black type carry the design without illustration.
Ideas for your next brief
- A single oversized word can anchor a package even when the descriptor must remain smaller.
- Maintain a consistent jar silhouette across sizes while preserving the same dominant wordmark and product hierarchy.
Sources & further reading
- 1.Dreaming Advanced Repair and Resurfacing Treatment — Color Wow
- 2.Behind the Science of Color Wow Dreaming: Our New Advanced Hair Repair + Resurfacing Treatment
Researched 19 October 2026
