DEODORANT SPRAY: Nº GREEN

Photo 11 / 4

Photography: corpusnaturals.com. All imagery belongs to its respective owner.

What makes the design work

Corpus brand study

Visual observations across the brand’s packaging. Individual formats and editions may vary.

Sage body

Whole component moulded in glossy Corpus Sage (#a6c2af), with pumps and caps in the same green.

Text stack

Four centred lines of condensed capitals (scent, type, size, wordmark), each about 2% of body height, in the lower third.

Gold ink

Pale gold Whisper Gold (#c8b46c) print used on bottles, mists and sticks; quiet enough to almost disappear in the gloss.

Reading the label

No separate label; type is printed directly onto the component in a narrow centred column in the lower third, leaving most of the surface blank.

Upper two thirds: Empty glossy sage
Lower third: Scent name, product type, size, wordmark, stacked and centred
Back: Directions, ingredients and legal in small condensed sans

Typography & hierarchy

One small text block, centred in the lower third: scent name first and slightly bolder, then the product type, then the size in imperial and metric, then the wordmark last at the same small size. Nothing is larger than a few millimetres, and the upper two thirds of the pack are bare.

Headline
Univers Condensed Bold, Akzidenz-Grotesk Condensed
Condensed neo-grotesque
Uppercase · SemiBold, Bold
Label
Univers Condensed Light
Condensed neo-grotesque
Uppercase, lowercase units · Regular
Body
Univers Condensed
Condensed grotesque, text size
Sentence case · Regular

Typeface suggestions based on visual similarity. These are not verified font identifications.

How the range holds together

Colour does not change across scents or products; scents are told apart only by the first line of the text stack, and product types by component shape. Only the hand wash steps into a darker bottle.

Shelf presence

Grouped together the products read as one block of glossy sage in different silhouettes, a tonal set that stands out by its sameness; the tiny gold type is only readable up close.

See the full Corpus study