Images from the packaging case study by Wondersauce · Campaign images © Corpus, from corpusnaturals.com

Corpus

sage gloss with whispered gold lettering

Corpus dresses almost its entire body-care range in one glossy sage green (#a6c2af), so the shape of the component (pump bottle, mist bottle, stick, tube) does the work a label normally would. There is no label at all: a tiny centred stack of condensed capitals sits in the lower third, giving scent, product type, size and the wordmark in that order. Bottles, mists and sticks print the stack in pale gold, squeeze tubes print it in black and add a small black screw cap. The one exception is the hand wash, which turns to a dark forest-green bottle with a black pump while keeping the same small gold text block.

https://corpusnaturals.com Explore the brand

Body & bath
Light pack
Clinical minimal
Luxe monochrome

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Corpus Sage
#a6c2af
Glossy body colour of pump bottles, mist bottles, sticks and tubes
Shaded Sage
#83a090
Matching pump heads, mist overcaps and stick caps in the same green, a shade deeper where moulded

Label

Crimp Silver
#b9bcb8
Bare metallic crimp seal at the end of each squeeze tube

Ink

Whisper Gold
#c8b46c
Pale metallic-look gold text stack on bottles, sprays and sticks
Tube Black
#1c1c1c
Black text stack on the squeeze tubes

Accent

Screw Cap Black
#111111
Small black screw caps on body butter and scrub tubes, and the hand-wash pump
Mint Air
#eef6f1
Very pale mint backdrop the packs are always shot on; not printed on pack

Range coding

Forest Bottle
#0f2117
Dark green bottle reserved for the hand wash

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

One small text block, centred in the lower third: scent name first and slightly bolder, then the product type, then the size in imperial and metric, then the wordmark last at the same small size. Nothing is larger than a few millimetres, and the upper two thirds of the pack are bare.

Type scale

Estimated cap size as a share of the panel · Front of the 16 oz pump bottle body, shoulder to base, about 160 mm tall

scent-name
2.6% · SemiBold · Headline
CEDAR FIELD
product-type
2% · Regular · Label
AROMATIC BODY WASH
wordmark
2% · Regular · Label
STUDIO
size-line
1.8% · Regular · Label
16 fl oz ℮ 473 ml
back-heading
1.6% · SemiBold · Headline
DIRECTIONS
back-copy
1.3% · Regular · Body
Massage onto wet skin and rinse.

Fonts

Headline
Archivo Narrow
Looks like
Univers Condensed Bold, Akzidenz-Grotesk Condensed
Type
Condensed neo-grotesque
Weight
SemiBold, Bold
Case
Uppercase
Tracking
Wide, about +6%
Fallback
Helvetica Condensed, Arial Narrow, sans-serif
Scent name at the top of the stack, including numbered names like Nº Green.
Label
Archivo Narrow
Looks like
Univers Condensed Light
Type
Condensed neo-grotesque
Weight
Regular
Case
Uppercase, lowercase units
Tracking
Wide, about +6%
Fallback
Helvetica Condensed, Arial Narrow, sans-serif
Product type line, size line with an estimated-sign between fl oz and ml, and the wordmark at the base of the stack.
Body
Roboto Condensed
Looks like
Univers Condensed
Type
Condensed grotesque, text size
Weight
Regular
Case
Sentence case
Tracking
Normal
Fallback
Arial Narrow, sans-serif
Directions, ingredients and legal printed on the back of each component.

Structure & Proportions

Proportions

Purpose	Value	Preview
Print coverage	Under 5% of the front face
Text stack position	Centred, about 70% down the body from the shoulder
Text stack width	About 30% of the body width
Blank field	About 95% of the visible surface is bare sage
Colours per pack	Two: sage body plus one ink (gold or black)	—
Density	Almost empty; four tiny lines of type on a large glossy field	—

Shapes

Element	Value	Preview
Pump bottle	Rounded-shoulder cylinder with colour-matched pump
Mist bottle	Stepped cylinder with a tall overcap
Tube	Flat-crimped squeeze tube on a black screw cap
Text stack	Narrow centred column, no frame

Finishes

High-gloss coloured plastic
Bottles, mists, sticks and tubes · gloss
Pale gold print
Text stack on bottles, mists and sticks · metallic
Matte black cap
Tube caps and hand-wash pump · matte

Formats and materials


Formats	Pump bottle, Fine-mist spray bottle, Twist-up deodorant stick, Squeeze tube, Small cream jar
Materials	Coloured plastic, Dark tinted plastic, Plastic laminate tube
Closures	Colour-matched lotion pumps and mist overcaps, colour-matched stick caps, small black screw caps on tubes, black pump on the hand wash
Decoration	Direct print, no label, Single centred text stack

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

No separate label; type is printed directly onto the component in a narrow centred column in the lower third, leaving most of the surface blank.

Zone	Content
Upper two thirds	Empty glossy sage
Lower third	Scent name, product type, size, wordmark, stacked and centred
Back	Directions, ingredients and legal in small condensed sans

Range System

Colour does not change across scents or products; scents are told apart only by the first line of the text stack, and product types by component shape. Only the hand wash steps into a darker bottle.

All scents of the mist deodorant = identical sage bottles, different first line
Shampoo and conditioner = identical sage pump bottles, different type line
Body butter and scrub = sage tubes with black text and black caps
Hand wash = forest-green bottle + black pump, same gold stack

Back of Pack & Shelf

The back of each component is printed in the same ink and condensed face, laid out as a narrow centred column: short directions, full ingredient list, a few free-from and vegan marks, then origin and legal at the base.

Short directions in two or three lines
Full INCI ingredient list in small condensed type
Small claims line (for example vegan, cruelty-free)
Made-in line and company address
Recycling mark, PAO symbol and batch code

On shelf

Grouped together the products read as one block of glossy sage in different silhouettes, a tonal set that stands out by its sameness; the tiny gold type is only readable up close.

Imagery

None on pack. Product photography is a single pack centred on a flat pale mint background with a soft shadow.

Guidelines

Do

Make the pack body, pump and cap all the same glossy sage green (#a6c2af).
Print one small centred stack of condensed capitals in the lower third, nothing else on the front.
Order the stack as scent, product type, size, wordmark, each line about 2% of body height.
Use pale gold (#c8b46c) text on bottles, sprays and sticks; black (#1c1c1c) text on tubes.
Reserve one darker colour (forest green #0f2117) for a single exceptional product.
Keep print coverage under 5% of the front face.
Shoot on a flat pale mint background so the green reads tonal.

Don't

Don't add a paper label, border or logo lockup.
Don't make the wordmark bigger than the scent name.
Don't use a different colour for each scent.
Don't add botanical illustration or photography to the pack.
Don't use a matte finish on the body; the green should look glossy and smooth.
Don't use a serif or a wide sans for the stack.

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More like this

# Corpus — Pack Style > sage gloss with whispered gold lettering **Category:** Beauty · **Tier:** Mid · **Origin:** US · **Theme:** light **Source:** https://corpusnaturals.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Corpus dresses almost its entire body-care range in one glossy sage green (#a6c2af), so the shape of the component (pump bottle, mist bottle, stick, tube) does the work a label normally would. There is no label at all: a tiny centred stack of condensed capitals sits in the lower third, giving scent, product type, size and the wordmark in that order. Bottles, mists and sticks print the stack in pale gold, squeeze tubes print it in black and add a small black screw cap. The one exception is the hand wash, which turns to a dark forest-green bottle with a black pump while keeping the same small gold text block. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Corpus Sage | `#a6c2af` | `--color-corpus-sage` | Pack body | Glossy body colour of pump bottles, mist bottles, sticks and tubes | | Shaded Sage | `#83a090` | `--color-shaded-sage` | Pack body | Matching pump heads, mist overcaps and stick caps in the same green, a shade deeper where moulded | | Crimp Silver | `#b9bcb8` | `--color-crimp-silver` | Label | Bare metallic crimp seal at the end of each squeeze tube | | Whisper Gold | `#c8b46c` | `--color-whisper-gold` | Ink | Pale metallic-look gold text stack on bottles, sprays and sticks | | Tube Black | `#1c1c1c` | `--color-tube-black` | Ink | Black text stack on the squeeze tubes | | Screw Cap Black | `#111111` | `--color-screw-cap-black` | Accent | Small black screw caps on body butter and scrub tubes, and the hand-wash pump | | Mint Air | `#eef6f1` | `--color-mint-air` | Accent | Very pale mint backdrop the packs are always shot on; not printed on pack | | Forest Bottle | `#0f2117` | `--color-forest-bottle` | Range coding | Dark green bottle reserved for the hand wash | ## Tokens — Typography One small text block, centred in the lower third: scent name first and slightly bolder, then the product type, then the size in imperial and metric, then the wordmark last at the same small size. Nothing is larger than a few millimetres, and the upper two thirds of the pack are bare. ### Headline — Univers Condensed Bold, Akzidenz-Grotesk Condensed · `--font-headline` - **Classification:** Condensed neo-grotesque - **Free lookalike:** Archivo Narrow (Google Fonts) - **Fallback:** Helvetica Condensed, Arial Narrow, sans-serif - **Weights:** SemiBold, Bold - **Case:** Uppercase - **Tracking:** Wide, about +6% - **Role:** Scent name at the top of the stack, including numbered names like Nº Green. ### Label — Univers Condensed Light · `--font-label` - **Classification:** Condensed neo-grotesque - **Free lookalike:** Archivo Narrow (Google Fonts) - **Fallback:** Helvetica Condensed, Arial Narrow, sans-serif - **Weights:** Regular - **Case:** Uppercase, lowercase units - **Tracking:** Wide, about +6% - **Role:** Product type line, size line with an estimated-sign between fl oz and ml, and the wordmark at the base of the stack. ### Body — Univers Condensed · `--font-body` - **Classification:** Condensed grotesque, text size - **Free lookalike:** Roboto Condensed (Google Fonts) - **Fallback:** Arial Narrow, sans-serif - **Weights:** Regular - **Case:** Sentence case - **Tracking:** Normal - **Role:** Directions, ingredients and legal printed on the back of each component. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 16 oz pump bottle body, shoulder to base, about 160 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | scent-name | Headline | SemiBold | 2.6% of panel height | Uppercase | `--text-scent-name` | | product-type | Label | Regular | 2% of panel height | Uppercase | `--text-product-type` | | wordmark | Label | Regular | 2% of panel height | Uppercase | `--text-wordmark` | | size-line | Label | Regular | 1.8% of panel height | Lowercase units | `--text-size-line` | | back-heading | Headline | SemiBold | 1.6% of panel height | Uppercase | `--text-back-heading` | | back-copy | Body | Regular | 1.3% of panel height | Sentence case | `--text-back-copy` | | ingredients | Body | Regular | 1% of panel height | Sentence case | `--text-ingredients` | ## Structure & Materials - **Formats:** Pump bottle, Fine-mist spray bottle, Twist-up deodorant stick, Squeeze tube, Small cream jar - **Materials:** Coloured plastic, Dark tinted plastic, Plastic laminate tube - **Closures:** Colour-matched lotion pumps and mist overcaps, colour-matched stick caps, small black screw caps on tubes, black pump on the hand wash - **Decoration:** Direct print, no label, Single centred text stack ### Proportions | Purpose | Value | | --- | --- | | Print coverage | Under 5% of the front face | | Text stack position | Centred, about 70% down the body from the shoulder | | Text stack width | About 30% of the body width | | Blank field | About 95% of the visible surface is bare sage | | Colours per pack | Two: sage body plus one ink (gold or black) | | Density | Almost empty; four tiny lines of type on a large glossy field | ### Shapes | Element | Shape | | --- | --- | | Pump bottle | Rounded-shoulder cylinder with colour-matched pump | | Mist bottle | Stepped cylinder with a tall overcap | | Tube | Flat-crimped squeeze tube on a black screw cap | | Text stack | Narrow centred column, no frame | ### Finishes | Finish | Where | Look | | --- | --- | --- | | High-gloss coloured plastic | Bottles, mists, sticks and tubes | gloss | | Pale gold print | Text stack on bottles, mists and sticks | metallic | | Matte black cap | Tube caps and hand-wash pump | matte | ## Pack Elements ### Sage body **Role:** Brand signal Whole component moulded in glossy Corpus Sage (#a6c2af), with pumps and caps in the same green. ### Text stack **Role:** Only branding Four centred lines of condensed capitals (scent, type, size, wordmark), each about 2% of body height, in the lower third. ### Gold ink **Role:** Premium cue Pale gold Whisper Gold (#c8b46c) print used on bottles, mists and sticks; quiet enough to almost disappear in the gloss. ### Black tube set **Role:** Format variant Squeeze tubes switch the stack to Tube Black and add a small black screw cap under a bare crimped end. ### Colour-matched pump **Role:** Closure Sage lotion pump with a long spout on pump bottles; sage overcap on mists. ### Forest bottle **Role:** Exception product Hand wash in dark Forest Bottle (#0f2117) with a black pump and the same gold stack, the only change of body colour. ## Do's and Don'ts ### Do - Make the pack body, pump and cap all the same glossy sage green (#a6c2af). - Print one small centred stack of condensed capitals in the lower third, nothing else on the front. - Order the stack as scent, product type, size, wordmark, each line about 2% of body height. - Use pale gold (#c8b46c) text on bottles, sprays and sticks; black (#1c1c1c) text on tubes. - Reserve one darker colour (forest green #0f2117) for a single exceptional product. - Keep print coverage under 5% of the front face. - Shoot on a flat pale mint background so the green reads tonal. ### Don't - Don't add a paper label, border or logo lockup. - Don't make the wordmark bigger than the scent name. - Don't use a different colour for each scent. - Don't add botanical illustration or photography to the pack. - Don't use a matte finish on the body; the green should look glossy and smooth. - Don't use a serif or a wide sans for the stack. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Mint Air | `#eef6f1` | Photo backdrop the range is always shown on | | 1 | Corpus Sage | `#a6c2af` | Pack body carrying the text stack | | 2 | Shaded Sage | `#83a090` | Pumps and caps, a step deeper than the body | ## Front Panel Layout No separate label; type is printed directly onto the component in a narrow centred column in the lower third, leaving most of the surface blank. | Zone | Content | | --- | --- | | Upper two thirds | Empty glossy sage | | Lower third | Scent name, product type, size, wordmark, stacked and centred | | Back | Directions, ingredients and legal in small condensed sans | ## Range System Colour does not change across scents or products; scents are told apart only by the first line of the text stack, and product types by component shape. Only the hand wash steps into a darker bottle. - All scents of the mist deodorant = identical sage bottles, different first line - Shampoo and conditioner = identical sage pump bottles, different type line - Body butter and scrub = sage tubes with black text and black caps - Hand wash = forest-green bottle + black pump, same gold stack ## Back of Pack The back of each component is printed in the same ink and condensed face, laid out as a narrow centred column: short directions, full ingredient list, a few free-from and vegan marks, then origin and legal at the base. - Short directions in two or three lines - Full INCI ingredient list in small condensed type - Small claims line (for example vegan, cruelty-free) - Made-in line and company address - Recycling mark, PAO symbol and batch code ## Imagery None on pack. Product photography is a single pack centred on a flat pale mint background with a soft shadow. ## On Shelf Grouped together the products read as one block of glossy sage in different silhouettes, a tonal set that stands out by its sameness; the tiny gold type is only readable up close. ## Agent Prompt Guide Quick Color Reference: - Corpus Sage: #a6c2af — Glossy body colour of pump bottles, mist bottles, sticks and tubes - Shaded Sage: #83a090 — Matching pump heads, mist overcaps and stick caps in the same green, a shade deeper where moulded - Whisper Gold: #c8b46c — Pale metallic-look gold text stack on bottles, sprays and sticks - Tube Black: #1c1c1c — Black text stack on the squeeze tubes - Screw Cap Black: #111111 — Small black screw caps on body butter and scrub tubes, and the hand-wash pump - Forest Bottle: #0f2117 — Dark green bottle reserved for the hand wash - Crimp Silver: #b9bcb8 — Bare metallic crimp seal at the end of each squeeze tube - Mint Air: #eef6f1 — Very pale mint backdrop the packs are always shot on; not printed on pack Create a glossy sage-green (#a6c2af) pump bottle with a matching sage pump, completely blank in the upper two thirds. Print a tiny centred stack of condensed Headline and Label capitals in pale gold (#c8b46c) about 70% down the body: coined scent name, product type, size line, original wordmark. Make a sage squeeze tube with the same stack printed in black (#1c1c1c), a bare crimped top and a small black screw cap (#111111). Make a sage fine-mist bottle with a tall matching overcap and the same gold stack, so it reads as part of a set. Add one hand-wash bottle in dark forest green (#0f2117) with a black pump and the same gold stack as the only exception. Image prompt: Product photo of a new body-care brand in a sage monochrome style: a glossy sage-green pump bottle with a matching sage pump, a sage fine-mist spray bottle and a sage twist-up deodorant stick, each with no label, only a tiny centred stack of condensed uppercase grotesque text in pale gold in the lower third reading a coined scent name, a product type, a size line and a wordmark; beside them a sage squeeze tube with black text and a small black screw cap, and one dark forest-green pump bottle with a black pump and the same gold text stack. High-gloss plastic, no illustration. Flat pale mint seamless background, soft diffuse light, minimal studio product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Aesop** — Also lets one bottle colour and a small text block carry a whole range, but Aesop uses amber glass and a paper label with serif type. - **Byredo** — Shares the very small condensed sans type and near-empty fronts, on white and black rather than one colour. - **Necessaire** — Body care with a tonal single-colour component and tiny type, but in white with numbered product names. - **Le Labo** — Uses a narrow typed text block as the only branding, though on a printed label sticker rather than direct print. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-corpus-sage: #a6c2af; --color-shaded-sage: #83a090; --color-whisper-gold: #c8b46c; --color-tube-black: #1c1c1c; --color-screw-cap-black: #111111; --color-forest-bottle: #0f2117; --color-crimp-silver: #b9bcb8; --color-mint-air: #eef6f1; /* Typography — families (free lookalikes) */ --font-headline: 'Archivo Narrow', 'Helvetica Condensed', 'Arial Narrow', sans-serif; --font-label: 'Archivo Narrow', 'Helvetica Condensed', 'Arial Narrow', sans-serif; --font-body: 'Roboto Condensed', 'Arial Narrow', sans-serif; /* Typography — illustrative scale, as a share of the panel (Front of the 16 oz pump bottle body, shoulder to base, about 160 mm tall) */ --panel-height: 160mm; --text-scent-name: calc(var(--panel-height) * 0.026); --text-product-type: calc(var(--panel-height) * 0.02); --text-wordmark: calc(var(--panel-height) * 0.02); --text-size-line: calc(var(--panel-height) * 0.018); --text-back-heading: calc(var(--panel-height) * 0.016); --text-back-copy: calc(var(--panel-height) * 0.013); --text-ingredients: calc(var(--panel-height) * 0.01); /* Proportions */ --print-coverage: 4%; --text-stack-position: 70%; --text-stack-width: 30%; --blank-field: 95%; /* Surfaces */ --surface-mint-air: #eef6f1; --surface-corpus-sage: #a6c2af; --surface-shaded-sage: #83a090; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-corpus-sage: #a6c2af; --color-shaded-sage: #83a090; --color-whisper-gold: #c8b46c; --color-tube-black: #1c1c1c; --color-screw-cap-black: #111111; --color-forest-bottle: #0f2117; --color-crimp-silver: #b9bcb8; --color-mint-air: #eef6f1; /* Typography — families (free lookalikes) */ --font-headline: 'Archivo Narrow', 'Helvetica Condensed', 'Arial Narrow', sans-serif; --font-label: 'Archivo Narrow', 'Helvetica Condensed', 'Arial Narrow', sans-serif; --font-body: 'Roboto Condensed', 'Arial Narrow', sans-serif; /* Typography — illustrative scale, as a share of the panel (Front of the 16 oz pump bottle body, shoulder to base, about 160 mm tall) */ --panel-height: 160mm; --text-scent-name: calc(var(--panel-height) * 0.026); --text-product-type: calc(var(--panel-height) * 0.02); --text-wordmark: calc(var(--panel-height) * 0.02); --text-size-line: calc(var(--panel-height) * 0.018); --text-back-heading: calc(var(--panel-height) * 0.016); --text-back-copy: calc(var(--panel-height) * 0.013); --text-ingredients: calc(var(--panel-height) * 0.01); /* Proportions */ --print-coverage: 4%; --text-stack-position: 70%; --text-stack-width: 30%; --blank-field: 95%; /* Surfaces */ } ```