Kinu Chocolate: Hojicha
Photography: dandelionchocolate.com. All imagery belongs to its respective owner.
What makes the design work
Dandelion Chocolate brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Brand lockup
Three short lines of classical serif capitals with a tiny tracked 'small-batch' line between name and category, about 20% of box width, in brown, reversed or debossed.
Belly label
Small white portrait label about a quarter of the box face, centred or offset, carrying the format line, product name and net weight.
Header band
Dark charcoal (#4b4a48) strip across the top of the label with the product name reversed in white serif capitals.
Reading the label
One small rectangular label or tag on an otherwise blank box; on wooden boxes the label is printed straight onto the wood or onto a paper band across it.
- Box face
- Brand lockup printed, reversed or debossed, with large empty margins
- Header band
- On some boxes a dark strip carries the product name in reversed white
- Belly label or tag
- Format line, stacked serif product name, italic descriptor or origin
- Label base
- Net weight in ounces and grams
Typography & hierarchy
The small brand lockup sits centred or offset with wide margins and is never the biggest thing on the pack. On the label, the product name in serif capitals is the loudest element, above a lowercase italic descriptor or a tiny tracked sans line for format and origin, with the net weight at the base in small spaced capitals.
Display
Trajan, Cormorant SC
Classical inscriptional roman capitals
Uppercase · Regular, SemiBold
Headline
Adobe Caslon, Libre Caslon
Old-style serif
Uppercase · Regular
Body
Adobe Caslon Italic
Old-style serif italic and roman text
Lowercase · Regular, Italic
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
Board, ribbon and lockup are constant; flavour or origin is coded only by the colour of the small belly label or header band.
Shelf presence
On shelf the boxes read as a calm gift table of pale wood, grey and off-white blocks tied with ribbon, where the small coloured labels are the only accents and the brand is recognised by restraint rather than logo size.
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