Perfectly Seasoned Chickpeas
Photography: heydaycanning.com. All imagery belongs to its respective owner.
What makes the design work
Heyday Canning Co. brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Book-end wordmark
Heavy condensed Garden Green (#3f6a2c) capitals split into a top word and a bottom word, each about 85% of the face width on cream bands.
Range tab
Dark green banner with angled ends holding a cream lowercase script word just under the top band.
Flavour stack
Flavour name in cream condensed capitals with the bean type in a soft serif beneath, flush left on the colour field.
Reading the label
Full wraparound label in three horizontal bands: cream top band, full-colour illustrated middle, cream bottom band.
- Top band
- First wordmark word in green on cream
- Middle field
- 'saucy' tab, flavour name, bean type, painted ingredients around a spoon of beans, red convenience roundel, side nutrition callouts
- Bottom band
- Second wordmark word with stacked 'co' in green on cream
Typography & hierarchy
Two wordmark halves book-end the tin: the first word in the top band and the second word in the bottom band, both larger than anything in between. In the middle, a script 'saucy' tab introduces the flavour name in condensed capitals, followed by the bean type in a softer serif, with nutrition callouts in small boxes and a red roundel on the right.
Display
Obviously Narrow Black, Knockout HTF
Heavy condensed grotesque with soft corners
Uppercase · Regular (heavy)
Script
Casual brush script, close to Kaufmann
Brush script, lowercase
Lowercase · Regular
Label
Trade Gothic Bold Condensed
Bold condensed sans
Uppercase · SemiBold, Bold
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
Colour coding by flavour in the middle band with fixed cream wordmark bands; the basic seasoned line keeps the bands but replaces the colour field with cream and scattered bean drawings, and soups swap the wordmark to red.
Shelf presence
On shelf the matching cream bands line up into two continuous stripes of green capitals across the row, while the middle colours (green, aqua, orange, red, mustard) code each flavour.