Birthday Cake - 6 boxes

Photo 11 / 4

Photography: magicspoon.com. All imagery belongs to its respective owner.

What makes the design work

Magic Spoon brand study

Visual observations across the brand’s packaging. Individual formats and editions may vary.

Stacked wordmark

Heavy squared grotesque on two lines, about 55% of front width, top left; white on saturated cartons, flavour colour on cream.

Nutrition column

Three oversized numerals with tiny caps labels stacked top right, about 8% of front height each, sometimes on a navy or maroon rounded panel.

Product line

Condensed bold caps directly under the wordmark at about a third of its size.

Reading the label

A fixed front grid repeated on every flavour: wordmark block top left, nutrition column top right, image in the lower two thirds, flavour name bottom corner.

Top left: Stacked wordmark and product line
Top right: Column of big nutrition numerals, sometimes in a navy or maroon panel
Lower front: Cartoon characters or close-up food photography
Bottom corner: Flavour name and net weight
Side panel: Gradient ground with run-on benefits copy and a small spoon badge

Typography & hierarchy

The wordmark is biggest, stacked on two lines top left; nutrition numerals are almost as tall and stacked top right; the product line sits under the wordmark in condensed caps, and the flavour name sits in a rounded sans near the food image in the bottom corner.

Display
Obviously Narrow Black, Haas Grotesk Display Black
Heavy squared grotesque, slightly condensed
Uppercase · Black
Headline
Bebas Neue, Oswald Bold
Condensed bold grotesque
Uppercase · Bold
Numeral
Futura Bold, Avenir Black
Bold geometric sans numerals
Numerals with small uppercase labels · Bold, Black

Typeface suggestions based on visual similarity. These are not verified font identifications.

How the range holds together

Colour coding by flavour within a fixed grid: each flavour owns one saturated carton colour, and each product line keeps its own descriptor and image type, while the wordmark and nutrition column never move.

Shelf presence

Fanned multipacks make a row of identical grids, and adjacent flavours stack into a rainbow of flat cartons; the giant numerals read from across the aisle.

See the full Magic Spoon study