Cellular Waters Sticks
Photography: moonjuice.com. All imagery belongs to its respective owner.
What makes the design work
Moon Juice brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Wordmark badge
Solid circle about 15% of jar width in the formula colour with the stacked rounded wordmark knocked out of it.
Horizon band
Ragged brushed dark band about 12% of glass height under the lid, like a desert ridge at dusk.
Product name
Soft geometric sans in the badge colour at about the badge's height, centred under it.
Reading the label
Printed directly on the glass in a centred column on the upper half; the lower half is left as clear amber so the powder or capsules show.
- Upper glass
- Ragged dark horizon band, then the circular wordmark badge
- Centre
- Prefix and product name in the badge colour, monospace ingredient and benefit lines
- Base
- Dietary supplement line and net weight, small
Typography & hierarchy
The circular wordmark badge sits highest, just under the horizon band. Below it a small prefix in a quirky serif (on some products), then the product name in a larger soft geometric sans, then two or three short lines of monospace: key ingredients in capitals joined by plus signs and a benefit pair in title case. Supplement line and net weight are tiny at the base.
Display
Cooper Black, Recoleta Black
Bold soft rounded display serif
Title case, stacked on two lines · Regular (single heavy weight)
Headline
Circular Medium, Gilroy Medium
Soft geometric sans
Title case with trademark · Medium
Label
Windsor, quirky display serif small caps
Wonky soft serif
Uppercase with a taller first letter · SemiBold
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
One vessel and one layout for everything; each formula owns a single colour applied to the wordmark badge and all the type, while paper formats reuse the same colours as soft discs on cream.
Shelf presence
Grouped together the jars read as a row of dark amber blocks with small glowing circles of colour at the top, so the system billboards by vessel and badge rather than by any large logo.
Related packaging
More curated references in wellness & supplements, matched by format and visual style.
