Campaign images © Moon Juice, from moonjuice.com

Moon Juice

amber apothecary jars at desert dusk

Moon Juice keeps its powders and capsules in amber glass (#6b300c) jars and bottles with wide black ribbed lids, printing straight onto the glass so the dark contents glow through. A ragged, brushy dark horizon band crosses the upper glass, and just under it a small solid circle holds the stacked rounded wordmark; the product name, an optional playful prefix ('NEURO', 'SLEEPY') and two lines of monospace ingredients and benefits are all printed in that same circle colour, so salmon, mint, lime, red or bone cream code the formula. Stick packs, cartons and books switch to warm cream paper (#efe7da) with large soft overlapping colour discs and a black wordmark roundel.

https://moonjuice.com Explore the brand

Wellness & supplements
Dark pack
Apothecary
Colour-coded range

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Amber Glass
#6b300c
Tinted jars and capsule bottles, reading deep brown with the contents inside
Black Lid
#141111
Wide black ribbed screw lids on every jar and bottle

Label

Paper Cream
#efe7da
Ground of stick packs, cartons and the book cover

Ink

Bone Cream
#e7ddca
Badge and type on the capsule bottles

Accent

Horizon Umber
#3a1a0a
Ragged dark horizon band printed across the upper glass
Sunset Orange
#e97b2d
One of the soft overlapping discs on cream stick packs and cartons
Sage Disc
#8fb27a
Second overlapping disc colour on cream cartons

Range coding

Rose Clay
#e98a7b
Badge, product name and monospace lines on the relaxation magnesium jar
Dew Mint
#8fd2a6
Badge, product name and monospace lines on the electrolyte jar
Neuro Lime
#9ccf2c
Badge, prefix, product name and lines on the focus magnesium jar
Sleepy Red
#e2323b
Badge, prefix, product name and lines on the sleep magnesium jar

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The circular wordmark badge sits highest, just under the horizon band. Below it a small prefix in a quirky serif (on some products), then the product name in a larger soft geometric sans, then two or three short lines of monospace: key ingredients in capitals joined by plus signs and a benefit pair in title case. Supplement line and net weight are tiny at the base.

Type scale

Estimated cap size as a share of the panel · Front of the 4.2 oz magnesium powder jar, about 95 mm of glass below the lid

badge-circle
6% · Regular · Display
Star Tonic
product-name
6% · Medium · Headline
Calm-Ease
prefix
4% · SemiBold · Label
DREAMY
ingredients
2.2% · Regular · Body
BERRY CALM + L-THEANINE
benefits
2.2% · Regular · Body
Rest, Relaxation
supplement-line
1.2% · Regular · Body
Dietary Supplement

Fonts

Display
Caprasimo
Looks like
Cooper Black, Recoleta Black
Type
Bold soft rounded display serif
Weight
Regular (single heavy weight)
Case
Title case, stacked on two lines
Tracking
Tight, about -2%
Fallback
Cooper Black, Georgia Bold, serif
The stacked two-word wordmark inside the small solid circle, knocked out of the circle colour.
Headline
DM Sans
Looks like
Circular Medium, Gilroy Medium
Type
Soft geometric sans
Weight
Medium
Case
Title case with trademark
Tracking
Normal
Fallback
Avenir, Helvetica Neue, sans-serif
Product names ('Magnesi-Om', 'Mini Dew', 'SuperHair') in the circle colour.
Label
Fraunces
Looks like
Windsor, quirky display serif small caps
Type
Wonky soft serif
Weight
SemiBold
Case
Uppercase with a taller first letter
Tracking
Normal
Fallback
Cooper, Georgia, serif
Short prefix words above the product name on line extensions ('NEURO', 'SLEEPY').
Body
IBM Plex Mono
Looks like
GT America Mono, Maison Neue Mono
Type
Monospace
Weight
Regular
Case
Uppercase for ingredients, title case for benefits
Tracking
Wide, about +5%
Fallback
Courier, monospace
Ingredient line joined by plus signs, benefit pair, supplement line and net weight.

Structure & Proportions

Proportions

Purpose	Value	Preview
Printed area on glass	About 25% of the jar front carries print; the rest is clear amber
Horizon band	About 12% of glass height, just under the lid
Badge diameter	About 15% of jar width
Text column	Upper half of the glass only; lower half left clear
Colours per jar	One print colour on amber, plus the dark horizon band	—
Density	Sparse: a small centred column with large empty glass below	—

Shapes

Element	Value	Preview
Powder jar	Wide straight-sided amber jar
Wordmark badge	Small solid circle
Horizon band	Ragged brushed edge like a desert ridge
Lid	Wide black ribbed screw lid
Paper discs	Large soft overlapping circles bleeding off carton edges

Finishes

Glossy amber glass
Jars and capsule bottles · gloss
Matte cream paper
Stick packs, cartons and book · uncoated
Matte black lid
Every jar and bottle · matte

Formats and materials


Formats	Wide powder jar, Capsule bottle, Single-serve stick pack, Stick-pack carton, Hardback book
Materials	Amber glass, Paper-look sachet film, Paperboard
Closures	Wide black ribbed screw lids on jars and bottles
Decoration	Direct print on glass, Circular wordmark badge, Brushy dark horizon band across the upper glass, Overlapping colour discs on paper

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

Printed directly on the glass in a centred column on the upper half; the lower half is left as clear amber so the powder or capsules show.

Zone	Content
Upper glass	Ragged dark horizon band, then the circular wordmark badge
Centre	Prefix and product name in the badge colour, monospace ingredient and benefit lines
Base	Dietary supplement line and net weight, small

Range System

One vessel and one layout for everything; each formula owns a single colour applied to the wordmark badge and all the type, while paper formats reuse the same colours as soft discs on cream.

Relaxation magnesium = rose clay badge + type
Electrolytes = mint badge + type
Focus magnesium = lime badge + 'NEURO' prefix
Sleep magnesium = red badge + 'SLEEPY' prefix
Hair and beauty capsules = bone cream badge + type
Stick-pack carton = cream with orange, sage and pink discs

Back of Pack & Shelf

The back of the glass carries a supplement facts panel and short directions printed in the same colour as the front, with the ingredient list and a small brand line; the lower back is left clear like the front.

Supplement facts table in the formula colour
Suggested use in one or two monospace lines
Other ingredients and allergen statement
Short brand line and website
Barcode and lot number printed small near the base

On shelf

Grouped together the jars read as a row of dark amber blocks with small glowing circles of colour at the top, so the system billboards by vessel and badge rather than by any large logo.

Imagery

No pictures on the jars; the contents through amber glass are the image, with only a brushy dark horizon line across the top. Paper packs use large soft-edged colour circles that overlap, and the book cover a blurred pastel orb.

Guidelines

Do

Use amber glass (#6b300c) with a wide black ribbed lid for every powder and capsule product.
Print a ragged dark horizon band across the top 12% of the glass.
Place a small solid circle about 15% of jar width holding the stacked wordmark just under the band.
Print the product name and all type in the same colour as the circle, and change that colour per formula.
List ingredients and benefits in a monospace face, capitals for ingredients and title case for benefits.
Leave the lower half of the jar clear so the contents show.
On paper sachets and cartons, switch to cream (#efe7da) with large overlapping colour discs.

Don't

Don't use clear or white jars; the amber tint is the system.
Don't add paper labels or framed panels on the glass.
Don't use more than one print colour per jar.
Don't set ingredient lines in the rounded display face.
Don't add botanical illustration or photography on pack.
Don't print below the middle of the jar front.

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# Moon Juice — Pack Style > amber apothecary jars at desert dusk **Category:** Wellness · **Tier:** Premium · **Origin:** US · **Theme:** dark **Source:** https://moonjuice.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Moon Juice keeps its powders and capsules in amber glass (#6b300c) jars and bottles with wide black ribbed lids, printing straight onto the glass so the dark contents glow through. A ragged, brushy dark horizon band crosses the upper glass, and just under it a small solid circle holds the stacked rounded wordmark; the product name, an optional playful prefix ('NEURO', 'SLEEPY') and two lines of monospace ingredients and benefits are all printed in that same circle colour, so salmon, mint, lime, red or bone cream code the formula. Stick packs, cartons and books switch to warm cream paper (#efe7da) with large soft overlapping colour discs and a black wordmark roundel. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Amber Glass | `#6b300c` | `--color-amber-glass` | Pack body | Tinted jars and capsule bottles, reading deep brown with the contents inside | | Black Lid | `#141111` | `--color-black-lid` | Pack body | Wide black ribbed screw lids on every jar and bottle | | Paper Cream | `#efe7da` | `--color-paper-cream` | Label | Ground of stick packs, cartons and the book cover | | Bone Cream | `#e7ddca` | `--color-bone-cream` | Ink | Badge and type on the capsule bottles | | Horizon Umber | `#3a1a0a` | `--color-horizon-umber` | Accent | Ragged dark horizon band printed across the upper glass | | Sunset Orange | `#e97b2d` | `--color-sunset-orange` | Accent | One of the soft overlapping discs on cream stick packs and cartons | | Sage Disc | `#8fb27a` | `--color-sage-disc` | Accent | Second overlapping disc colour on cream cartons | | Rose Clay | `#e98a7b` | `--color-rose-clay` | Range coding | Badge, product name and monospace lines on the relaxation magnesium jar | | Dew Mint | `#8fd2a6` | `--color-dew-mint` | Range coding | Badge, product name and monospace lines on the electrolyte jar | | Neuro Lime | `#9ccf2c` | `--color-neuro-lime` | Range coding | Badge, prefix, product name and lines on the focus magnesium jar | | Sleepy Red | `#e2323b` | `--color-sleepy-red` | Range coding | Badge, prefix, product name and lines on the sleep magnesium jar | ## Tokens — Typography The circular wordmark badge sits highest, just under the horizon band. Below it a small prefix in a quirky serif (on some products), then the product name in a larger soft geometric sans, then two or three short lines of monospace: key ingredients in capitals joined by plus signs and a benefit pair in title case. Supplement line and net weight are tiny at the base. ### Display — Cooper Black, Recoleta Black · `--font-display` - **Classification:** Bold soft rounded display serif - **Free lookalike:** Caprasimo (Google Fonts) - **Fallback:** Cooper Black, Georgia Bold, serif - **Weights:** Regular (single heavy weight) - **Case:** Title case, stacked on two lines - **Tracking:** Tight, about -2% - **Role:** The stacked two-word wordmark inside the small solid circle, knocked out of the circle colour. ### Headline — Circular Medium, Gilroy Medium · `--font-headline` - **Classification:** Soft geometric sans - **Free lookalike:** DM Sans (Google Fonts) - **Fallback:** Avenir, Helvetica Neue, sans-serif - **Weights:** Medium - **Case:** Title case with trademark - **Tracking:** Normal - **Role:** Product names ('Magnesi-Om', 'Mini Dew', 'SuperHair') in the circle colour. ### Label — Windsor, quirky display serif small caps · `--font-label` - **Classification:** Wonky soft serif - **Free lookalike:** Fraunces (Google Fonts) - **Fallback:** Cooper, Georgia, serif - **Weights:** SemiBold - **Case:** Uppercase with a taller first letter - **Tracking:** Normal - **Role:** Short prefix words above the product name on line extensions ('NEURO', 'SLEEPY'). ### Body — GT America Mono, Maison Neue Mono · `--font-body` - **Classification:** Monospace - **Free lookalike:** IBM Plex Mono (Google Fonts) - **Fallback:** Courier, monospace - **Weights:** Regular - **Case:** Uppercase for ingredients, title case for benefits - **Tracking:** Wide, about +5% - **Role:** Ingredient line joined by plus signs, benefit pair, supplement line and net weight. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 4.2 oz magnesium powder jar, about 95 mm of glass below the lid. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | badge-circle | Display | Regular | 6% of panel height | Title case | `--text-badge-circle` | | product-name | Headline | Medium | 6% of panel height | Title case | `--text-product-name` | | prefix | Label | SemiBold | 4% of panel height | Uppercase | `--text-prefix` | | ingredients | Body | Regular | 2.2% of panel height | Uppercase | `--text-ingredients` | | benefits | Body | Regular | 2.2% of panel height | Title case | `--text-benefits` | | supplement-line | Body | Regular | 1.2% of panel height | Title case | `--text-supplement-line` | | net-weight | Body | Regular | 1.2% of panel height | Title case | `--text-net-weight` | ## Structure & Materials - **Formats:** Wide powder jar, Capsule bottle, Single-serve stick pack, Stick-pack carton, Hardback book - **Materials:** Amber glass, Paper-look sachet film, Paperboard - **Closures:** Wide black ribbed screw lids on jars and bottles - **Decoration:** Direct print on glass, Circular wordmark badge, Brushy dark horizon band across the upper glass, Overlapping colour discs on paper ### Proportions | Purpose | Value | | --- | --- | | Printed area on glass | About 25% of the jar front carries print; the rest is clear amber | | Horizon band | About 12% of glass height, just under the lid | | Badge diameter | About 15% of jar width | | Text column | Upper half of the glass only; lower half left clear | | Colours per jar | One print colour on amber, plus the dark horizon band | | Density | Sparse: a small centred column with large empty glass below | ### Shapes | Element | Shape | | --- | --- | | Powder jar | Wide straight-sided amber jar | | Wordmark badge | Small solid circle | | Horizon band | Ragged brushed edge like a desert ridge | | Lid | Wide black ribbed screw lid | | Paper discs | Large soft overlapping circles bleeding off carton edges | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Glossy amber glass | Jars and capsule bottles | gloss | | Matte cream paper | Stick packs, cartons and book | uncoated | | Matte black lid | Every jar and bottle | matte | ## Pack Elements ### Wordmark badge **Role:** Brand block Solid circle about 15% of jar width in the formula colour with the stacked rounded wordmark knocked out of it. ### Horizon band **Role:** Atmosphere Ragged brushed dark band about 12% of glass height under the lid, like a desert ridge at dusk. ### Product name **Role:** Product identity Soft geometric sans in the badge colour at about the badge's height, centred under it. ### Prefix word **Role:** Line extension Short quirky-serif word ('NEURO', 'SLEEPY') above the product name on variants. ### Monospace stack **Role:** Ingredients and benefits Two or three lines of monospace: ingredients in capitals joined by plus signs, then a benefit pair in title case. ### Clear lower glass **Role:** Product window Unprinted lower half of the jar showing the powder or capsules. ### Overlapping discs **Role:** Paper-format pattern Two or three large soft circles in the formula colours cropped off the edges of cream sachets and cartons. ## Do's and Don'ts ### Do - Use amber glass (#6b300c) with a wide black ribbed lid for every powder and capsule product. - Print a ragged dark horizon band across the top 12% of the glass. - Place a small solid circle about 15% of jar width holding the stacked wordmark just under the band. - Print the product name and all type in the same colour as the circle, and change that colour per formula. - List ingredients and benefits in a monospace face, capitals for ingredients and title case for benefits. - Leave the lower half of the jar clear so the contents show. - On paper sachets and cartons, switch to cream (#efe7da) with large overlapping colour discs. ### Don't - Don't use clear or white jars; the amber tint is the system. - Don't add paper labels or framed panels on the glass. - Don't use more than one print colour per jar. - Don't set ingredient lines in the rounded display face. - Don't add botanical illustration or photography on pack. - Don't print below the middle of the jar front. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Amber Glass | `#6b300c` | Pack body showing the contents | | 1 | Horizon Umber | `#3a1a0a` | Dark horizon band printed on the glass | | 2 | Rose Clay | `#e98a7b` | Badge and type layer carrying the formula colour | ## Front Panel Layout Printed directly on the glass in a centred column on the upper half; the lower half is left as clear amber so the powder or capsules show. | Zone | Content | | --- | --- | | Upper glass | Ragged dark horizon band, then the circular wordmark badge | | Centre | Prefix and product name in the badge colour, monospace ingredient and benefit lines | | Base | Dietary supplement line and net weight, small | ## Range System One vessel and one layout for everything; each formula owns a single colour applied to the wordmark badge and all the type, while paper formats reuse the same colours as soft discs on cream. - Relaxation magnesium = rose clay badge + type - Electrolytes = mint badge + type - Focus magnesium = lime badge + 'NEURO' prefix - Sleep magnesium = red badge + 'SLEEPY' prefix - Hair and beauty capsules = bone cream badge + type - Stick-pack carton = cream with orange, sage and pink discs ## Back of Pack The back of the glass carries a supplement facts panel and short directions printed in the same colour as the front, with the ingredient list and a small brand line; the lower back is left clear like the front. - Supplement facts table in the formula colour - Suggested use in one or two monospace lines - Other ingredients and allergen statement - Short brand line and website - Barcode and lot number printed small near the base ## Imagery No pictures on the jars; the contents through amber glass are the image, with only a brushy dark horizon line across the top. Paper packs use large soft-edged colour circles that overlap, and the book cover a blurred pastel orb. ## On Shelf Grouped together the jars read as a row of dark amber blocks with small glowing circles of colour at the top, so the system billboards by vessel and badge rather than by any large logo. ## Agent Prompt Guide Quick Color Reference: - Amber Glass: #6b300c — Tinted jars and capsule bottles, reading deep brown with the contents inside - Black Lid: #141111 — Wide black ribbed screw lids on every jar and bottle - Horizon Umber: #3a1a0a — Ragged dark horizon band printed across the upper glass - Rose Clay: #e98a7b — Badge, product name and monospace lines on the relaxation magnesium jar - Dew Mint: #8fd2a6 — Badge, product name and monospace lines on the electrolyte jar - Neuro Lime: #9ccf2c — Badge, prefix, product name and lines on the focus magnesium jar - Sleepy Red: #e2323b — Badge, prefix, product name and lines on the sleep magnesium jar - Bone Cream: #e7ddca — Badge and type on the capsule bottles - Paper Cream: #efe7da — Ground of stick packs, cartons and the book cover - Sunset Orange: #e97b2d — One of the soft overlapping discs on cream stick packs and cartons - Sage Disc: #8fb27a — Second overlapping disc colour on cream cartons Create a wide amber glass (#6b300c) powder jar with a black ribbed screw lid, the dark powder visible through the glass. Print a ragged brushed dark horizon band in Horizon Umber (#3a1a0a) across the top of the glass, like a desert ridge. Under it place a small solid Rose Clay (#e98a7b) circle holding an original stacked two-word wordmark in a soft rounded display serif. Print the product name in a soft geometric sans and two lines of monospace text (ingredients in capitals joined by plus signs, a benefit pair) all in the same rose colour. Leave the lower half of the jar unprinted so the powder shows. Make matching cream (#efe7da) stick packs with large overlapping orange, sage and rose discs cropped off the edges and a small black wordmark roundel. Image prompt: Product photo of a new wellness supplement brand in an amber apothecary style: a wide amber glass powder jar with a black ribbed screw lid and a smaller amber capsule bottle beside it, both printed directly on the glass with a ragged dark horizon band near the top, a small solid coral circle holding a stacked fictional wordmark in a bold rounded display face, the product name below in the same coral in a soft geometric sans, and two short lines of monospace text listing ingredients and a benefit pair; the lower half of the glass left clear to show the powder and capsules. Next to them cream paper stick packs with large overlapping coral, sage and orange discs. Pure white seamless background, soft natural light, apothecary product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Sun Potion** — Also sells adaptogen powders in amber glass jars with minimal direct print, in a more mystical, hand-drawn tone. - **Aesop** — Shares the amber-glass apothecary vessel and restrained type, with a paper label and serif voice instead of colour badges. - **Golde** — Uses one bright colour per wellness blend with a small brand mark and playful product names, on opaque packs rather than glass. - **Ritual** — Shares the clear-window idea of showing the capsules through the pack, in a clinical yellow-and-clear system. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-amber-glass: #6b300c; --color-black-lid: #141111; --color-horizon-umber: #3a1a0a; --color-rose-clay: #e98a7b; --color-dew-mint: #8fd2a6; --color-neuro-lime: #9ccf2c; --color-sleepy-red: #e2323b; --color-bone-cream: #e7ddca; --color-paper-cream: #efe7da; --color-sunset-orange: #e97b2d; --color-sage-disc: #8fb27a; /* Typography — families (free lookalikes) */ --font-display: 'Caprasimo', 'Cooper Black', 'Georgia Bold', serif; --font-headline: 'DM Sans', Avenir, 'Helvetica Neue', sans-serif; --font-label: 'Fraunces', Cooper, Georgia, serif; --font-body: 'IBM Plex Mono', Courier, monospace; /* Typography — illustrative scale, as a share of the panel (Front of the 4.2 oz magnesium powder jar, about 95 mm of glass below the lid) */ --panel-height: 95mm; --text-badge-circle: calc(var(--panel-height) * 0.06); --text-product-name: calc(var(--panel-height) * 0.06); --text-prefix: calc(var(--panel-height) * 0.04); --text-ingredients: calc(var(--panel-height) * 0.022); --text-benefits: calc(var(--panel-height) * 0.022); --text-supplement-line: calc(var(--panel-height) * 0.012); --text-net-weight: calc(var(--panel-height) * 0.012); /* Proportions */ --printed-area-on-glass: 25%; --horizon-band: 12%; --badge-diameter: 15%; --text-column: 50%; /* Surfaces */ --surface-amber-glass: #6b300c; --surface-horizon-umber: #3a1a0a; --surface-rose-clay: #e98a7b; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-amber-glass: #6b300c; --color-black-lid: #141111; --color-horizon-umber: #3a1a0a; --color-rose-clay: #e98a7b; --color-dew-mint: #8fd2a6; --color-neuro-lime: #9ccf2c; --color-sleepy-red: #e2323b; --color-bone-cream: #e7ddca; --color-paper-cream: #efe7da; --color-sunset-orange: #e97b2d; --color-sage-disc: #8fb27a; /* Typography — families (free lookalikes) */ --font-display: 'Caprasimo', 'Cooper Black', 'Georgia Bold', serif; --font-headline: 'DM Sans', Avenir, 'Helvetica Neue', sans-serif; --font-label: 'Fraunces', Cooper, Georgia, serif; --font-body: 'IBM Plex Mono', Courier, monospace; /* Typography — illustrative scale, as a share of the panel (Front of the 4.2 oz magnesium powder jar, about 95 mm of glass below the lid) */ --panel-height: 95mm; --text-badge-circle: calc(var(--panel-height) * 0.06); --text-product-name: calc(var(--panel-height) * 0.06); --text-prefix: calc(var(--panel-height) * 0.04); --text-ingredients: calc(var(--panel-height) * 0.022); --text-benefits: calc(var(--panel-height) * 0.022); --text-supplement-line: calc(var(--panel-height) * 0.012); --text-net-weight: calc(var(--panel-height) * 0.012); /* Proportions */ --printed-area-on-glass: 25%; --horizon-band: 12%; --badge-diameter: 15%; --text-column: 50%; /* Surfaces */ } ```