Pumpkin Spice Dipped Waffle Cone

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Photography: raakachocolate.com. All imagery belongs to its respective owner.

What makes the design work

Raaka brand study

Visual observations across the brand’s packaging. Individual formats and editions may vary.

Strata field

Three to five torn-edged horizontal bands in flavour colours filling the whole wrapper behind the panel.

White window panel

Portrait rectangle about 80% of wrapper width and 55% of its height, solid Panel White, layout fixed across the range.

Corner wordmark

Small brush-script wordmark in the panel's top-left corner, about 4% of wrapper height.

Reading the label

A portrait white rectangle centred over a full-bleed patterned wrapper, leaving pattern visible top and bottom like a landscape.

Panel top: Script wordmark left, cacao percentage right
Panel centre: Bold serif flavour name, chocolate type in small capitals
Panel base: Row of black round certification badges and weight
Around panel: Flavour-specific torn-paper strata or texture

Typography & hierarchy

The flavour name is the hero, set big in a bold soft serif across two or three lines in the white panel. The script wordmark and the cacao percentage are small and sit in the panel's top corners, a small tracked capitals line names the chocolate type under the flavour, and a row of black badges closes the panel.

Display
Hand-lettered brush script, Kaufmann
Casual brush script
Title case · Regular
Headline
Recoleta Bold, Clarendon Bold
Bold soft old-style serif
Title case · Bold
Label
Futura Book, Avenir Medium
Geometric sans
Uppercase · Regular, Medium

Typeface suggestions based on visual similarity. These are not verified font identifications.

How the range holds together

Each flavour gets its own pattern and colour set around a fixed white panel; sub-lines change the pattern logic (stipple texture for milk bars, sunset gradients and coloured ingredient stickers for functional pouches).

Shelf presence

A row of bars reads as a sequence of different landscapes cut by the same white window, so the brand billboards through the repeated panel while each flavour stays distinct by its colours.

See the full Raaka study