Daily Shake Pregnancy & Postpartum
Photography: ritual.com. All imagery belongs to its respective owner.
What makes the design work
Ritual brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Brand dot
Solid Print White (#ffffff) circle about 8% of bottle width, centred above the wordmark.
Title-case wordmark
Medium geometric sans directly under the dot, smaller than the product name.
Name and modifier
Bold geometric product name as the largest text, with a serif-italic modifier on the next line.
Reading the label
No label on bottles: a short centred-left text stack printed in white across the front of the clear body. Powder packs hold the same stack on a flat colour field with a large circle on the right.
- Top
- Solid white dot and wordmark
- Middle
- Product name in bold sans, modifier in serif italic
- Lower
- Supplement category, capsule count or net weight
- Powder right side
- Large circle filled with the product's colour or a photographic texture of it
Typography & hierarchy
A white dot leads, the wordmark sits directly under it, and the product name is the largest text, with a modifier in serif italic on the line below. Smaller lines name the supplement category and the capsule count at the bottom of the stack.
Headline
Circular Bold, Avenir Next Bold
Bold geometric sans
Title case · Medium, Bold
Script
Tiempos Text Italic, Freight Text Italic
Text serif italic
Title case or sentence case · Italic
Body
Circular Book
Geometric sans, small sizes
Mixed; tracked capitals for counts · Regular, Medium
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
On bottles, colour comes from what is inside (capsule colour) or from tinting the bottle itself; on powders, each product gets one flat field colour plus a circle in the powder's colour, while the dot, wordmark and type stack stay identical.
Shelf presence
Lined up, the clear bottles read as a row of glowing capsules with an identical white dot-and-wordmark stack, so the brand is recognised by the transparency itself; tinted and powder packs stand out as single flat colours.
Featured from Ritual
The selected packaging reference for this brand.
