Each & Every
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Bodycare · Stick
Zen State (Bergamot & Green Tea) Mini Deodorant
Each & Every’s Zen State mini deodorant uses a dark cylindrical stick with a restrained pale-green wordmark and scent name. The brand says the whole package is made from recycled materials and can go into curbside recycling with the cap attached.
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Sampled from the curated cover, including background and props. Screen colours, not print specifications.
A closer look
Read the full studyDesign observations from the selected packaging.
The scent name is the central label
Zen State appears in larger pale-green type than the brand name and supporting scent descriptor. This makes the variant the primary identification cue while keeping the small container uncluttered.
Dark packaging lets the botanical props lead
The black body provides strong contrast against the green background and pale lettering. Bergamot and chamomile sit around the stick, giving the scent context without requiring a large illustration on the package.
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