Estée Lauder
Selected packaging
1 curated reference
Makeup · Lipstick
Pure Color Envy Lipstick — Earlier Navy Case
Pure Color Envy is a useful example of Estée Lauder’s case-led lipstick identity in the earlier package shown.
The report supports the Pure Color Envy family and its case design, but does not identify an exact shade or date for this photographed case.
Colours in this photograph
Sampled from the curated cover, including background and props. Screen colours, not print specifications.
A closer look
Read the full studyDesign observations from the selected packaging.
Distinct component contrast
The navy case and gold-colored barrel separate the outer form from the lipstick mechanism visually. The red bullet provides a third focal color without adding graphics to the case.
Vertical brand placement
Estée Lauder lettering runs down the narrow barrel, using its length for brand identification while keeping the rectangular case face uncluttered.
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