Glossier

Make-upUnited States

Selected packaging

1 curated reference

Photography: glossier.com. Images belong to their respective owners.

Lip · Tube

Balm Dotcom

Glossier’s Wild Fig Balm Dotcom uses a small squeeze tube whose fruit-led artwork makes the tint and flavor the most immediate cues. The selected campaign image turns the package’s fig motif into a broader, tactile color story.

Minimal Pastel Playful

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Colours in this photograph

Sampled from the curated cover, including background and props. Screen colours, not print specifications.

A closer look

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Design observations from the selected packaging.

Variant cues are concentrated

Fruit illustration and warm coral tones give the flavor a clear identity on a small face. That makes the tube easy to distinguish in a lineup without requiring a large label or multiple explanatory claims.

Scale creates a compact reading path

The brand and product identity occupy the limited printable area, while the fig visual adds a quick flavor signal. The small format rewards a short hierarchy: brand, balm, then variant.

Product archive 13

Additional Glossier catalogue entries. These are separate from the curated selection.

13 products