HAKU
Selected packaging
1 curated reference
Makeup · Tube
Brightening Foundation — Earlier Packaging
This HAKU brightening foundation reference uses a narrow white tube with a clear, substantial cap and a vertical black wordmark. The isolated image includes Japanese product naming and SPF information, with a flowing beige swatch that frames the pale package without obscuring its front.
Colours in this photograph
Sampled from the curated cover, including background and props. Screen colours, not print specifications.
A closer look
Read the full studyDesign observations from the selected packaging.
Stacked upright identity
The four HAKU letters remain upright and stack one below another near the sealed end; the whole word is not rotated. Japanese product wording and the protection rating form a smaller lower block, separated by a broad pale interval.
Transparent base as accent
The clear cap introduces a reflective, slightly iridescent visual base to an otherwise white tube. It gives the package a distinct lower profile without adding another printed color block.
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