Liquid Death

Make-upUnited States

Selected packaging

1 curated reference

Photography: liquiddeath.com. Images belong to their respective owners.

Lip · Tube

Liquid Death x e.l.f. Lip Embalm

Liquid Death and e.l.f. packaged the Killer Cola Lip Embalm as a squeeze tube paired with a keepsake mini can. The selected image stages the two formats together, making the cross-category joke legible while echoing the blue-and-gold graphics of the drink can.

Bold Illustrated Maximalist

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Colours in this photograph

Sampled from the curated cover, including background and props. Screen colours, not print specifications.

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Design observations from the selected packaging.

A familiar can graphic transfers to a new category

The blue-and-gold palette, ornate Liquid Death lettering, and illustrated face make the lip tube recognizable as part of the beverage brand. Repeating the can’s central image on the slim tube compresses the source identity into a much narrower front panel.

Pairing the tube with the mini can explains the concept

The tube and can appear together at nearly the same visual scale, with the tube leaning along the can’s side. That simple pairing communicates both the beauty format and the beverage reference immediately, so the collaboration does not need a long explanatory headline in the product image.

Product archive 13

Additional Liquid Death catalogue entries. These are separate from the curated selection.

13 products