About this packaging
Liquid Death and e.l.f. packaged the Killer Cola Lip Embalm as a squeeze tube paired with a keepsake mini can. The selected image stages the two formats together, making the cross-category joke legible while echoing the blue-and-gold graphics of the drink can.
Liquid Death describes Lip Embalm as a limited-edition collaboration with e.l.f., offered in six Liquid Death flavors. The brand says each tube comes with a keepsake mini can and identifies the pictured flavor as Killer Cola.[1]
Pack construction & use
- Primary container
- The lip product is a squeeze tube with a slanted-tip applicator, which the brand calls useful for on-the-go application. The selected image shows the Killer Cola tube leaning against a Liquid Death can.[1]
- Keepsake mini can
- Liquid Death says every tube includes a keepsake mini can. In the image, the can is sized and dressed like the beverage pack, including the blue field and gold illustration, while the tube repeats the same visual language at a smaller scale.[1]
What makes the design work
Editorial analysis of this packaging reference.
A familiar can graphic transfers to a new category
The blue-and-gold palette, ornate Liquid Death lettering, and illustrated face make the lip tube recognizable as part of the beverage brand. Repeating the can’s central image on the slim tube compresses the source identity into a much narrower front panel.
Pairing the tube with the mini can explains the concept
The tube and can appear together at nearly the same visual scale, with the tube leaning along the can’s side. That simple pairing communicates both the beauty format and the beverage reference immediately, so the collaboration does not need a long explanatory headline in the product image.
Flavor coding does double duty
Killer Cola appears near the top of the lip tube and on the can, while a gold-colored lower section visually separates the applicator end. The flavor name and repeated illustration help carry product recognition from one format to the other; the metallic appearance is a visual description, not a verified finish specification.
Ideas for your next brief
- For a brand collaboration, translate one recognizable graphic system across both the familiar package and the new product format.
- A paired keepsake can act as a visual bridge, helping consumers understand why two otherwise unrelated formats belong together.
- Repeat the flavor name on each format so color and illustration support, rather than replace, practical variant identification.
Sources & further reading
Researched 19 October 2026
