Images from the packaging case study by Alex Lang · Campaign images © Liquid Death, from liquiddeath.com

Liquid Death

blackletter tallboys with a gold death band

Liquid Death sells water, tea and sparkling flavours in cans styled like a metal band's tour merchandise. Every can runs the same centred stack: a towering two-line textura blackletter wordmark with the second word far larger, a violent pun flavour name in bold Roman capitals, a condensed descriptor between short gold rules, a dense single-ink illustration of a melting skull with dripping strands, and a gold (#d9ad3c) base band with the tracked slogan 'Murder Your Thirst'. Flavours change only the can colour and its ink (navy on white for still water, gold over navy for the tea lemonade, gold on purple, plum or cobalt), and multipack cartons default to matte black (#1c1a1b) or a flat flavour colour with the wordmark recoloured and gold claim roundels in the corner.

https://liquiddeath.com Explore the brand

Water
Soft drinks
Dark pack
Bold typographic
Colour-coded range
Heritage label

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Coffin Black
#1c1a1b
Multipack carton ground and blacked-out can bodies such as the citrus flavour
Tombstone White
#f2f1ec
Still mountain water can body behind navy type and gold illustration

Ink

Grave Navy
#1b2a5a
Wordmark on the white can and full body of the cola and tea-lemonade cans

Accent

Reliquary Gold
#d9ad3c
Illustration ink, rules, can ends and the slogan base band on every pack; upper half of split cans

Range coding

Severed Green
#2f9a45
Lime can body and its green wordmark on the black carton
Peach Blood
#b8171a
Lower half of the gold-over-red peach tea can and its wordmark
Doctor Purple
#4b2458
Full purple can under gold blackletter and gold skull
Cider Plum
#7a2140
Limited-edition cider can and its wordmark on the black carton
Chainsaw Orange
#e8922a
Wordmark on the black mango carton and the mango can
Buzzsaw Blue
#2f8fd4
Flat blue 12-pack carton of the blueberry tea with white blackletter

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The two-word blackletter wordmark fills the top third to half of the can, with the first word small and the second huge. A bold Roman flavour pun follows in capitals, then a condensed descriptor between two short gold rules, then the illustration, the volume on a ruled line and the slogan tracked out inside the gold base band.

Type scale

Estimated cap size as a share of the panel · Printed front of the 19.2 oz tallboy can, about 160 mm from shoulder to base

wordmark-main
14% · Bold · Display
Grave
wordmark-first
7% · Bold · Display
Holy
flavour-pun
3.2% · Bold · Headline
LIME TO DIE
descriptor
1.6% · Medium · Label
FLAVORED SPARKLING WATER
carton-roundel
1.5% · Medium · Label
0g SUGAR
slogan
1.2% · SemiBold · Body
QUENCH YOUR DOOM

Fonts

Display
UnifrakturCook
Looks like
Old English Text MT, Cloister Black
Type
Heavy textura blackletter
Weight
Bold
Case
Title case
Tracking
Tight
Fallback
Old English Text MT, serif
The wordmark only, stacked on two lines with the second word about twice the size of the first, sometimes with a thin offset outline in a second colour.
Headline
Cinzel
Looks like
Trajan Bold, Clarendon Bold Wide
Type
Bold Roman inscriptional capitals
Weight
Bold, Black
Case
Uppercase
Tracking
Slightly wide, about +3%
Fallback
Trajan Pro, Times New Roman Bold, serif
Pun flavour names ('DOCTOR DEATH', 'KILLER COLA') directly under the wordmark, in the wordmark colour or white on black cartons.
Label
Oswald
Looks like
Trade Gothic Bold Condensed
Type
Condensed grotesque
Weight
Medium
Case
Uppercase
Tracking
Wide, about +6%
Fallback
Arial Narrow, sans-serif
Format line between two short gold rules ('FLAVORED SPARKLING WATER') and the claim figures in carton roundels.
Body
Montserrat
Looks like
Gotham Medium, Futura Medium
Type
Geometric sans, widely tracked
Weight
Medium, SemiBold
Case
Uppercase
Tracking
Very wide, about +25%
Fallback
Futura, Arial, sans-serif
The slogan letterspaced across the gold base band, the volume line above it and back-of-can copy.

Structure & Proportions

Proportions

Purpose	Value	Preview
Wordmark height	About 30% of the printed can height, top of the stack
Wordmark width	About 85% of the visible can face
Illustration area	About 35% of can height, lower half
Base band	About 5% of can height, very bottom
Split-can boundary	On split cans the colour change sits about 40% down from the top
Inks per can face	Two plus gold: body colour, one ink, gold for rules and band	—
Density	Dense vertical stack, no empty zones; illustration fills what type leaves	—

Shapes

Element	Value	Preview
Tallboy	Tall slim 19.2 oz cylinder
Base band	Solid gold band across the very bottom
Claim roundel	Gold-outlined circle with a figure inside, on carton fronts
Skull illustration	Melting skull with long dripping strands
Descriptor rules	Two short gold rules flanking the format line

Finishes

Gloss can print
Can bodies · gloss
Metallic gold
Rules, illustration ink, base band and can ends · metallic
Matte black board
Multipack cartons · matte

Formats and materials


Formats	12 oz can, 19.2 oz tallboy can, 6-pack carton, 12-pack carton
Materials	Aluminium, Printed paperboard
Closures	Standard ring-pull can ends, gold-toned on tallboys and several flavours
Decoration	Full-wrap direct can print, Single-ink illustration, Gold ruled base band, Gold claim roundels, Split two-colour can body

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

A centred vertical stack printed over the full can wrap: wordmark, flavour name, ruled descriptor, illustration, then a separate gold base band; cartons repeat it horizontally with a can render on the right.

Zone	Content
Top	Stacked blackletter wordmark at near full width; small claim line on the shoulder
Upper middle	Pun flavour name in bold Roman capitals, descriptor between gold rules
Middle	Dense single-ink illustration of a melting skull with eyes and dripping strands
Bottom	Ruled volume line and a solid gold band with the tracked slogan

Range System

One body colour and one ink colour per flavour, with the wordmark, stack order, illustration and gold base band fixed; some flavours split the can into two bands of colour. Cartons default to matte black with the wordmark recoloured to the flavour.

Mountain water = white can + navy wordmark + gold skull, night-forest carton
Dead Billionaire tea lemonade = gold top, navy bottom, white skull
Rest In Peach = gold top, red bottom
Severed Lime = green can, black carton + green wordmark
Doctor Death = purple can + gold ink
Killer Cola = cobalt-navy can + gold ink
Psycho Cider = plum can, 'Limited Edition' script

Back of Pack & Shelf

The wrap continues round the back with the same colours: a deadpan joke paragraph about killing thirst and plastic, the nutrition facts in the ink colour, ingredients, recycling and deposit marks, barcode and the slogan band continuing all the way round.

Deadpan joke copy in tracked capitals
US nutrition facts in the can ink, no white box
Ingredient list and source of the water
Infinitely-recyclable aluminium note and deposit marks
UPC barcode and the gold slogan band running 360°

On shelf

In the chiller the tallboys read as a row of blackletter-topped columns ending in the same gold band, so the brand blocks by the repeated gold base line and wordmark shape across very different can colours.

Imagery

A dense hand-drawn psychedelic illustration of a melting skull with hollow eyes and long dripping hair-like strands, always in one flat ink; the still-water carton adds a dark moonlit pine-forest photograph behind the wordmark.

Guidelines

Do

Stack the blackletter wordmark on two lines with the second word about twice the first, filling the top 30% of the can.
Print each can in one body colour plus one ink, reserving Reliquary Gold (#d9ad3c) for rules, ends and the base band.
Name every flavour with a violent pun in bold Roman capitals directly under the wordmark.
Fill the lower half with one dense single-ink melting-skull illustration.
Close every can and carton with a solid gold band carrying a short tracked slogan.
Default multipack cartons to matte black (#1c1a1b) with the wordmark in the flavour colour and gold claim roundels top right.
Split tea cans into a gold upper part and a coloured lower part.

Don't

Don't use wellness cues such as leaves, droplets, fruit photos or soft gradients.
Don't set the wordmark in a sans-serif or on a single line.
Don't use more than two ink colours on a can face besides gold.
Don't move the slogan band from the very bottom.
Don't scatter claims across the can; keep them to one shoulder line or carton roundels.
Don't draw the skull in full colour; it is always one flat ink.

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# Liquid Death — Pack Style > blackletter tallboys with a gold death band **Category:** Beverage · **Tier:** Mid · **Origin:** US · **Theme:** dark **Source:** https://liquiddeath.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Liquid Death sells water, tea and sparkling flavours in cans styled like a metal band's tour merchandise. Every can runs the same centred stack: a towering two-line textura blackletter wordmark with the second word far larger, a violent pun flavour name in bold Roman capitals, a condensed descriptor between short gold rules, a dense single-ink illustration of a melting skull with dripping strands, and a gold (#d9ad3c) base band with the tracked slogan 'Murder Your Thirst'. Flavours change only the can colour and its ink (navy on white for still water, gold over navy for the tea lemonade, gold on purple, plum or cobalt), and multipack cartons default to matte black (#1c1a1b) or a flat flavour colour with the wordmark recoloured and gold claim roundels in the corner. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Coffin Black | `#1c1a1b` | `--color-coffin-black` | Pack body | Multipack carton ground and blacked-out can bodies such as the citrus flavour | | Tombstone White | `#f2f1ec` | `--color-tombstone-white` | Pack body | Still mountain water can body behind navy type and gold illustration | | Grave Navy | `#1b2a5a` | `--color-grave-navy` | Ink | Wordmark on the white can and full body of the cola and tea-lemonade cans | | Reliquary Gold | `#d9ad3c` | `--color-reliquary-gold` | Accent | Illustration ink, rules, can ends and the slogan base band on every pack; upper half of split cans | | Severed Green | `#2f9a45` | `--color-severed-green` | Range coding | Lime can body and its green wordmark on the black carton | | Peach Blood | `#b8171a` | `--color-peach-blood` | Range coding | Lower half of the gold-over-red peach tea can and its wordmark | | Doctor Purple | `#4b2458` | `--color-doctor-purple` | Range coding | Full purple can under gold blackletter and gold skull | | Cider Plum | `#7a2140` | `--color-cider-plum` | Range coding | Limited-edition cider can and its wordmark on the black carton | | Chainsaw Orange | `#e8922a` | `--color-chainsaw-orange` | Range coding | Wordmark on the black mango carton and the mango can | | Buzzsaw Blue | `#2f8fd4` | `--color-buzzsaw-blue` | Range coding | Flat blue 12-pack carton of the blueberry tea with white blackletter | ## Tokens — Typography The two-word blackletter wordmark fills the top third to half of the can, with the first word small and the second huge. A bold Roman flavour pun follows in capitals, then a condensed descriptor between two short gold rules, then the illustration, the volume on a ruled line and the slogan tracked out inside the gold base band. ### Display — Old English Text MT, Cloister Black · `--font-display` - **Classification:** Heavy textura blackletter - **Free lookalike:** UnifrakturCook (Google Fonts) - **Fallback:** Old English Text MT, serif - **Weights:** Bold - **Case:** Title case - **Tracking:** Tight - **Role:** The wordmark only, stacked on two lines with the second word about twice the size of the first, sometimes with a thin offset outline in a second colour. ### Headline — Trajan Bold, Clarendon Bold Wide · `--font-headline` - **Classification:** Bold Roman inscriptional capitals - **Free lookalike:** Cinzel (Google Fonts) - **Fallback:** Trajan Pro, Times New Roman Bold, serif - **Weights:** Bold, Black - **Case:** Uppercase - **Tracking:** Slightly wide, about +3% - **Role:** Pun flavour names ('DOCTOR DEATH', 'KILLER COLA') directly under the wordmark, in the wordmark colour or white on black cartons. ### Label — Trade Gothic Bold Condensed · `--font-label` - **Classification:** Condensed grotesque - **Free lookalike:** Oswald (Google Fonts) - **Fallback:** Arial Narrow, sans-serif - **Weights:** Medium - **Case:** Uppercase - **Tracking:** Wide, about +6% - **Role:** Format line between two short gold rules ('FLAVORED SPARKLING WATER') and the claim figures in carton roundels. ### Body — Gotham Medium, Futura Medium · `--font-body` - **Classification:** Geometric sans, widely tracked - **Free lookalike:** Montserrat (Google Fonts) - **Fallback:** Futura, Arial, sans-serif - **Weights:** Medium, SemiBold - **Case:** Uppercase - **Tracking:** Very wide, about +25% - **Role:** The slogan letterspaced across the gold base band, the volume line above it and back-of-can copy. ### Type Scale Sizes are cap height as a share of the reference panel: Printed front of the 19.2 oz tallboy can, about 160 mm from shoulder to base. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | wordmark-main | Display | Bold | 14% of panel height | Title case | `--text-wordmark-main` | | wordmark-first | Display | Bold | 7% of panel height | Title case | `--text-wordmark-first` | | flavour-pun | Headline | Bold | 3.2% of panel height | Uppercase | `--text-flavour-pun` | | descriptor | Label | Medium | 1.6% of panel height | Uppercase | `--text-descriptor` | | carton-roundel | Label | Medium | 1.5% of panel height | Figures with unit | `--text-carton-roundel` | | slogan | Body | SemiBold | 1.2% of panel height | Uppercase | `--text-slogan` | | volume | Body | Medium | 1% of panel height | Uppercase | `--text-volume` | ## Structure & Materials - **Formats:** 12 oz can, 19.2 oz tallboy can, 6-pack carton, 12-pack carton - **Materials:** Aluminium, Printed paperboard - **Closures:** Standard ring-pull can ends, gold-toned on tallboys and several flavours - **Decoration:** Full-wrap direct can print, Single-ink illustration, Gold ruled base band, Gold claim roundels, Split two-colour can body ### Proportions | Purpose | Value | | --- | --- | | Wordmark height | About 30% of the printed can height, top of the stack | | Wordmark width | About 85% of the visible can face | | Illustration area | About 35% of can height, lower half | | Base band | About 5% of can height, very bottom | | Split-can boundary | On split cans the colour change sits about 40% down from the top | | Inks per can face | Two plus gold: body colour, one ink, gold for rules and band | | Density | Dense vertical stack, no empty zones; illustration fills what type leaves | ### Shapes | Element | Shape | | --- | --- | | Tallboy | Tall slim 19.2 oz cylinder | | Base band | Solid gold band across the very bottom | | Claim roundel | Gold-outlined circle with a figure inside, on carton fronts | | Skull illustration | Melting skull with long dripping strands | | Descriptor rules | Two short gold rules flanking the format line | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Gloss can print | Can bodies | gloss | | Metallic gold | Rules, illustration ink, base band and can ends | metallic | | Matte black board | Multipack cartons | matte | ## Pack Elements ### Stacked blackletter wordmark **Role:** Brand block Two-line textura wordmark at about 85% of can width and 30% of its height, second word about twice the first. ### Pun flavour name **Role:** Product identity Violent pun in bold Roman capitals at about 3% of can height directly under the wordmark. ### Ruled descriptor **Role:** Format line Condensed tracked capitals between two short gold rules naming the drink type. ### Melting skull **Role:** Hero illustration Dense single-ink skull with dripping strands filling about 35% of the can in the lower half. ### Gold base band **Role:** Brand sign-off Solid gold band about 5% of can height with the slogan letterspaced across it, on every can and carton. ### Claim roundels **Role:** Carton claims Three gold-outlined circles top right of cartons with calories, sugar and caffeine figures. ### Split body **Role:** Flavour signal Can divided into a gold upper part and a coloured lower part on tea flavours. ## Do's and Don'ts ### Do - Stack the blackletter wordmark on two lines with the second word about twice the first, filling the top 30% of the can. - Print each can in one body colour plus one ink, reserving Reliquary Gold (#d9ad3c) for rules, ends and the base band. - Name every flavour with a violent pun in bold Roman capitals directly under the wordmark. - Fill the lower half with one dense single-ink melting-skull illustration. - Close every can and carton with a solid gold band carrying a short tracked slogan. - Default multipack cartons to matte black (#1c1a1b) with the wordmark in the flavour colour and gold claim roundels top right. - Split tea cans into a gold upper part and a coloured lower part. ### Don't - Don't use wellness cues such as leaves, droplets, fruit photos or soft gradients. - Don't set the wordmark in a sans-serif or on a single line. - Don't use more than two ink colours on a can face besides gold. - Don't move the slogan band from the very bottom. - Don't scatter claims across the can; keep them to one shoulder line or carton roundels. - Don't draw the skull in full colour; it is always one flat ink. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Coffin Black | `#1c1a1b` | Carton ground and darkest can bodies | | 1 | Doctor Purple | `#4b2458` | Flavour can body carrying the print | | 2 | Reliquary Gold | `#d9ad3c` | Ink, rules and base band laid over the body | ## Front Panel Layout A centred vertical stack printed over the full can wrap: wordmark, flavour name, ruled descriptor, illustration, then a separate gold base band; cartons repeat it horizontally with a can render on the right. | Zone | Content | | --- | --- | | Top | Stacked blackletter wordmark at near full width; small claim line on the shoulder | | Upper middle | Pun flavour name in bold Roman capitals, descriptor between gold rules | | Middle | Dense single-ink illustration of a melting skull with eyes and dripping strands | | Bottom | Ruled volume line and a solid gold band with the tracked slogan | ## Range System One body colour and one ink colour per flavour, with the wordmark, stack order, illustration and gold base band fixed; some flavours split the can into two bands of colour. Cartons default to matte black with the wordmark recoloured to the flavour. - Mountain water = white can + navy wordmark + gold skull, night-forest carton - Dead Billionaire tea lemonade = gold top, navy bottom, white skull - Rest In Peach = gold top, red bottom - Severed Lime = green can, black carton + green wordmark - Doctor Death = purple can + gold ink - Killer Cola = cobalt-navy can + gold ink - Psycho Cider = plum can, 'Limited Edition' script ## Back of Pack The wrap continues round the back with the same colours: a deadpan joke paragraph about killing thirst and plastic, the nutrition facts in the ink colour, ingredients, recycling and deposit marks, barcode and the slogan band continuing all the way round. - Deadpan joke copy in tracked capitals - US nutrition facts in the can ink, no white box - Ingredient list and source of the water - Infinitely-recyclable aluminium note and deposit marks - UPC barcode and the gold slogan band running 360° ## Imagery A dense hand-drawn psychedelic illustration of a melting skull with hollow eyes and long dripping hair-like strands, always in one flat ink; the still-water carton adds a dark moonlit pine-forest photograph behind the wordmark. ## On Shelf In the chiller the tallboys read as a row of blackletter-topped columns ending in the same gold band, so the brand blocks by the repeated gold base line and wordmark shape across very different can colours. ## Agent Prompt Guide Quick Color Reference: - Coffin Black: #1c1a1b — Multipack carton ground and blacked-out can bodies such as the citrus flavour - Tombstone White: #f2f1ec — Still mountain water can body behind navy type and gold illustration - Reliquary Gold: #d9ad3c — Illustration ink, rules, can ends and the slogan base band on every pack; upper half of split cans - Grave Navy: #1b2a5a — Wordmark on the white can and full body of the cola and tea-lemonade cans - Severed Green: #2f9a45 — Lime can body and its green wordmark on the black carton - Peach Blood: #b8171a — Lower half of the gold-over-red peach tea can and its wordmark - Doctor Purple: #4b2458 — Full purple can under gold blackletter and gold skull - Cider Plum: #7a2140 — Limited-edition cider can and its wordmark on the black carton - Chainsaw Orange: #e8922a — Wordmark on the black mango carton and the mango can - Buzzsaw Blue: #2f8fd4 — Flat blue 12-pack carton of the blueberry tea with white blackletter Create a tall slim 19.2 oz aluminium tallboy in Doctor Purple (#4b2458) with a gold can end. Set an original two-word textura blackletter wordmark in Reliquary Gold (#d9ad3c) stacked on two lines, the second word twice the size of the first, filling the top 30% of the can. Under it put a pun flavour name in bold Roman capitals and a condensed tracked descriptor between two short gold rules. Fill the lower half with a dense single-ink gold illustration of a melting skull with long dripping strands. Finish the can with a solid gold base band carrying a widely letterspaced slogan, and a ruled volume line just above it. Make a matte black (#1c1a1b) 6-pack carton with the wordmark in Chainsaw Orange (#e8922a), three gold-outlined claim roundels top right and the same gold base band. Image prompt: Product photo of a new canned drink brand in a blackletter tallboy style: a tall slim aluminium tallboy can split into a metallic gold upper half and a deep crimson lower half with a gold can end, a towering two-line blackletter wordmark in crimson filling the top, a pun flavour name in bold Roman serif capitals below, a condensed sans descriptor between two thin gold rules, a dense single-colour white ink illustration of a melting skull with dripping strands in the lower half, and a solid gold base band with a widely letterspaced slogan. Beside it a matte black 6-pack carton with the wordmark in orange, bold serif flavour name in white, three gold-outlined claim roundels top right and the same gold base band. Seamless white background, crisp studio lighting, beverage product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Cutwater Spirits** — Also uses ornate heritage lettering and a strong single-colour can per flavour, with nautical rather than heavy-metal imagery. - **Mother Energy** — Shares the dark, rock-merch energy-drink look with gothic lettering, in a much busier layout. - **Death Wish Coffee** — Shares the skull mark and black-and-gold tone on a daily staple, with a simpler single-icon layout. - **Topo Chico** — Also packages plain water with old-world ornamental type and a fixed layout, though in a vintage Mexican rather than metal idiom. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-coffin-black: #1c1a1b; --color-tombstone-white: #f2f1ec; --color-reliquary-gold: #d9ad3c; --color-grave-navy: #1b2a5a; --color-severed-green: #2f9a45; --color-peach-blood: #b8171a; --color-doctor-purple: #4b2458; --color-cider-plum: #7a2140; --color-chainsaw-orange: #e8922a; --color-buzzsaw-blue: #2f8fd4; /* Typography — families (free lookalikes) */ --font-display: 'UnifrakturCook', 'Old English Text MT', serif; --font-headline: 'Cinzel', 'Trajan Pro', 'Times New Roman Bold', serif; --font-label: 'Oswald', 'Arial Narrow', sans-serif; --font-body: 'Montserrat', Futura, Arial, sans-serif; /* Typography — illustrative scale, as a share of the panel (Printed front of the 19.2 oz tallboy can, about 160 mm from shoulder to base) */ --panel-height: 160mm; --text-wordmark-main: calc(var(--panel-height) * 0.14); --text-wordmark-first: calc(var(--panel-height) * 0.07); --text-flavour-pun: calc(var(--panel-height) * 0.032); --text-descriptor: calc(var(--panel-height) * 0.016); --text-carton-roundel: calc(var(--panel-height) * 0.015); --text-slogan: calc(var(--panel-height) * 0.012); --text-volume: calc(var(--panel-height) * 0.01); /* Proportions */ --wordmark-height: 30%; --wordmark-width: 85%; --illustration-area: 35%; --base-band: 5%; --split-can-boundary: 40%; /* Surfaces */ --surface-coffin-black: #1c1a1b; --surface-doctor-purple: #4b2458; --surface-reliquary-gold: #d9ad3c; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-coffin-black: #1c1a1b; --color-tombstone-white: #f2f1ec; --color-reliquary-gold: #d9ad3c; --color-grave-navy: #1b2a5a; --color-severed-green: #2f9a45; --color-peach-blood: #b8171a; --color-doctor-purple: #4b2458; --color-cider-plum: #7a2140; --color-chainsaw-orange: #e8922a; --color-buzzsaw-blue: #2f8fd4; /* Typography — families (free lookalikes) */ --font-display: 'UnifrakturCook', 'Old English Text MT', serif; --font-headline: 'Cinzel', 'Trajan Pro', 'Times New Roman Bold', serif; --font-label: 'Oswald', 'Arial Narrow', sans-serif; --font-body: 'Montserrat', Futura, Arial, sans-serif; /* Typography — illustrative scale, as a share of the panel (Printed front of the 19.2 oz tallboy can, about 160 mm from shoulder to base) */ --panel-height: 160mm; --text-wordmark-main: calc(var(--panel-height) * 0.14); --text-wordmark-first: calc(var(--panel-height) * 0.07); --text-flavour-pun: calc(var(--panel-height) * 0.032); --text-descriptor: calc(var(--panel-height) * 0.016); --text-carton-roundel: calc(var(--panel-height) * 0.015); --text-slogan: calc(var(--panel-height) * 0.012); --text-volume: calc(var(--panel-height) * 0.01); /* Proportions */ --wordmark-height: 30%; --wordmark-width: 85%; --illustration-area: 35%; --base-band: 5%; --split-can-boundary: 40%; /* Surfaces */ } ```