Huile-en-huile relaxante - Pour le corps
Photography: diptyqueparis.com. All imagery belongs to its respective owner.
What makes the design work
Diptyque brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Oval label
Upright oval about 75% of tumbler height with a double-rule border in Engraving Black on Paper Oval.
Ring address
House name and street address in a lowercase roman serif running continuously around the oval ring, about 5% of oval height.
Staggered name
Product name in high-contrast didone capitals split across two or three offset lines to fill the centre of the oval.
Reading the label
A single upright oval with a double-rule border, address text running around the ring, product name stacked in the centre; descriptor and weight outside below.
- Outer ring
- House name and street address running around the oval
- Centre
- Staggered capital product name, sometimes framed by a line engraving of the scent's subject
- Below oval
- Bilingual format line, weight or volume
Typography & hierarchy
The product name dominates the centre of the oval, its letters broken across two or three lines and offset like a typographic puzzle to fill the shape. The house name and address circle it in smaller lowercase on the ring, and a bilingual descriptor and the weight sit outside the oval at the base in small italic and roman.
Display
Didot, Engravers Roman
High-contrast didone-style serif
Uppercase · Regular, Medium
Label
Trajan, Adobe Garamond
Classical roman serif set along a curve
Lowercase address with lowercase house name · Regular
Body
Garamond Italic, Caslon Italic
Old-style serif with italic
Sentence case · Regular, Italic
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
The oval never changes; editions vary by ink inversion (black on white vs gold on black), carton pattern, vessel tint and the engraving inside the oval.
Shelf presence
On a shelf the identical black-on-white ovals repeat like a row of name plates; the only variation is the shape of each name, so the brand is recognised long before the scent is read.
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