Campaign images © Diptyque, from diptyqueparis.com

Diptyque

engraved oval labels on clear glass

diptyque hangs its whole system on one device: an upright oval label with a double-rule border, the house name and street address running around the ring, and the product name stacked in staggered high-contrast serif capitals in the centre, often among fine black line engravings. The oval sits on clear candle tumblers, on oval perfume flacons with dark wood-look caps, on white hatboxes and on outer cartons, so a product can change colour and still be recognised instantly. The core range is strictly black ink (#151515) on off-white paper over clear glass. Seasonal and premium editions invert the oval to gold on black, add a navy starred carton, or press the oval into tinted glass as an embossed relief.

https://diptyqueparis.com Explore the brand

Candles & home scent
Perfume
Light pack
Heritage label
Luxe monochrome

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Clear Flint
#e9e9e7
Clear candle tumbler and oval perfume flacon glass
Wax White
#f2f0ea
Candle wax seen through the clear tumbler, and the white hatbox body
Ebony Cap
#262422
Dark wood-grain-look cap on the perfume flacons and body oil

Label

Paper Oval
#f7f6f1
Ground of the classic oval label on candles, flacons and hatboxes
Edition Black
#1a1816
Black oval ground on festive perfume flacons and cartons

Ink

Engraving Black
#151515
Double-rule border, ring text, staggered product name and line engravings

Accent

Engraved Gold
#c9a54e
Gold line art and lettering on black ovals for festive editions

Range coding

Midnight Star
#2b3a5c
Navy carton with scattered gold stars for the holiday edition
Amber Glass
#b3612f
Tinted ribbed vessel with an embossed oval lid on exceptional candles
Rosewood Glass
#7a4848
Plum-tinted version of the same embossed vessel

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The product name dominates the centre of the oval, its letters broken across two or three lines and offset like a typographic puzzle to fill the shape. The house name and address circle it in smaller lowercase on the ring, and a bilingual descriptor and the weight sit outside the oval at the base in small italic and roman.

Type scale

Estimated cap size as a share of the panel · Oval label on the 190 g classic candle, about 75 mm tall

product-name
16% · Regular · Display
FIG
hatbox-name
12% · Regular · Display
CEDAR
ring-address
5% · Regular · Label
12 rue des jardins
ring-city
4% · Regular · Label
paris 6e
format-fr
3% · Regular · Body
bougie parfumée
format-en
2.6% · Italic · Body
scented candle

Fonts

Display
Bodoni Moda
Looks like
Didot, Engravers Roman
Type
High-contrast didone-style serif
Weight
Regular, Medium
Case
Uppercase
Tracking
Variable; letters spaced to fill the oval
Fallback
Didot, Bodoni 72, Georgia
The staggered product name stacked inside the oval, two or three letters per line.
Label
Cormorant Garamond
Looks like
Trajan, Adobe Garamond
Type
Classical roman serif set along a curve
Weight
Regular
Case
Lowercase address with lowercase house name
Tracking
Slightly open, about +3%
Fallback
Garamond, Times New Roman
House name, street number and street running continuously around the oval ring, plus 'paris' at the base of the ring.
Body
EB Garamond
Looks like
Garamond Italic, Caslon Italic
Type
Old-style serif with italic
Weight
Regular, Italic
Case
Sentence case
Tracking
Normal
Fallback
Garamond, Georgia, serif
Bilingual format line under the oval (roman for French, italic for English), weight and net weight, carton copy.

Structure & Proportions

Proportions

Purpose	Value	Preview
Oval height	About 75% of candle tumbler height
Oval width	About 55% of the visible tumbler width
Ring band	About 12% of oval width each side, holding the address
Product name block	About 55% of oval height, centre
Flacon oval	About 65% of flacon face height, centred
Colours per pack	One ink on paper (core) or one gold on black (editions)	—
Density	Calm outside the oval; dense, carefully filled lettering inside it	—

Shapes

Element	Value	Preview
Label	Upright oval with double-rule border
Perfume flacon	Flat oval bottle with tall cylindrical cap
Candle vessel	Straight-walled tumbler
Hatbox	Round drum with lift-off lid
Premium lid	Rounded-square glass lid with embossed oval

Finishes

Clear glass
Candle tumblers and flacons · transparent
Matte paper label
Classic oval · matte
Gold foil line art
Festive black ovals and cartons · foil
Embossed relief
Tinted glass lids of exceptional candles · emboss

Formats and materials


Formats	Candle tumbler, Very large candle in hatbox, Oval perfume flacon, Body oil bottle, Tinted glass vessel with lid, Folding carton
Materials	Glass, Tinted glass, Paperboard, Wood-look cap
Closures	Tall dark wood-look caps on flacons, flat embossed glass lids on premium vessels, lift-off lids on hatboxes
Decoration	Oval label, Fine line engraving, Curved border text, Star pattern on carton

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

A single upright oval with a double-rule border, address text running around the ring, product name stacked in the centre; descriptor and weight outside below.

Zone	Content
Outer ring	House name and street address running around the oval
Centre	Staggered capital product name, sometimes framed by a line engraving of the scent's subject
Below oval	Bilingual format line, weight or volume

Range System

The oval never changes; editions vary by ink inversion (black on white vs gold on black), carton pattern, vessel tint and the engraving inside the oval.

Classic candles = black on white oval on clear glass
Morning/evening pair = matching ovals with different line scenes
Festive perfumes = gold-on-black oval + navy starred carton
Exceptional candles = amber or plum tinted glass with embossed oval lid
Very large candle = oval printed on a white hatbox

Back of Pack & Shelf

Small round sticker under the candle base and a side panel on cartons, in the same black serif: bilingual product description, burning advice, safety pictograms, then batch, barcode and recycling marks.

Short bilingual description of the scent in serif italic
Burning advice and safety pictograms (candles)
Ingredient list and allergen notice (fragrances)
Batch number and barcode on a base sticker
Recycling and sorting marks for glass and carton

On shelf

On a shelf the identical black-on-white ovals repeat like a row of name plates; the only variation is the shape of each name, so the brand is recognised long before the scent is read.

Imagery

Fine black or gold line engravings in an old etching style (botanicals, figures, sun and moon, animals) contained inside the oval, never full-bleed; festive cartons add a scattered field of small gold stars.

Guidelines

Do

Put one upright oval label at the centre front of every pack, bordered by a double rule, about 75% of vessel height.
Run the house name and address continuously around the oval ring in the Label serif.
Stack the product name in staggered high-contrast Display capitals inside the oval, two or three letters per line.
Keep the core palette to black ink (#151515) on off-white paper (#f7f6f1) over clear glass.
For premium editions invert to gold (#c9a54e) line work on black, or emboss the oval into tinted glass.
Place the bilingual descriptor and weight outside the oval, small and centred, French roman over English italic.
Keep every engraving inside the oval border.

Don't

Don't use sans-serif type anywhere on the front.
Don't let illustrations escape the oval or run full-bleed on the glass.
Don't use bright flat colours on the core range; colour comes from glass tint or seasonal cartons.
Don't replace the oval with a rectangle or circle.
Don't set the product name on one straight line; it should be stacked and staggered.
Don't add a second logo or badge outside the oval.

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More like this

# Diptyque — Pack Style > engraved oval labels on clear glass **Category:** Fragrance & Home · **Tier:** Luxury · **Origin:** FR · **Theme:** light **Source:** https://diptyqueparis.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. diptyque hangs its whole system on one device: an upright oval label with a double-rule border, the house name and street address running around the ring, and the product name stacked in staggered high-contrast serif capitals in the centre, often among fine black line engravings. The oval sits on clear candle tumblers, on oval perfume flacons with dark wood-look caps, on white hatboxes and on outer cartons, so a product can change colour and still be recognised instantly. The core range is strictly black ink (#151515) on off-white paper over clear glass. Seasonal and premium editions invert the oval to gold on black, add a navy starred carton, or press the oval into tinted glass as an embossed relief. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Clear Flint | `#e9e9e7` | `--color-clear-flint` | Pack body | Clear candle tumbler and oval perfume flacon glass | | Wax White | `#f2f0ea` | `--color-wax-white` | Pack body | Candle wax seen through the clear tumbler, and the white hatbox body | | Ebony Cap | `#262422` | `--color-ebony-cap` | Pack body | Dark wood-grain-look cap on the perfume flacons and body oil | | Paper Oval | `#f7f6f1` | `--color-paper-oval` | Label | Ground of the classic oval label on candles, flacons and hatboxes | | Edition Black | `#1a1816` | `--color-edition-black` | Label | Black oval ground on festive perfume flacons and cartons | | Engraving Black | `#151515` | `--color-engraving-black` | Ink | Double-rule border, ring text, staggered product name and line engravings | | Engraved Gold | `#c9a54e` | `--color-engraved-gold` | Accent | Gold line art and lettering on black ovals for festive editions | | Midnight Star | `#2b3a5c` | `--color-midnight-star` | Range coding | Navy carton with scattered gold stars for the holiday edition | | Amber Glass | `#b3612f` | `--color-amber-glass` | Range coding | Tinted ribbed vessel with an embossed oval lid on exceptional candles | | Rosewood Glass | `#7a4848` | `--color-rosewood-glass` | Range coding | Plum-tinted version of the same embossed vessel | ## Tokens — Typography The product name dominates the centre of the oval, its letters broken across two or three lines and offset like a typographic puzzle to fill the shape. The house name and address circle it in smaller lowercase on the ring, and a bilingual descriptor and the weight sit outside the oval at the base in small italic and roman. ### Display — Didot, Engravers Roman · `--font-display` - **Classification:** High-contrast didone-style serif - **Free lookalike:** Bodoni Moda (Google Fonts) - **Fallback:** Didot, Bodoni 72, Georgia - **Weights:** Regular, Medium - **Case:** Uppercase - **Tracking:** Variable; letters spaced to fill the oval - **Role:** The staggered product name stacked inside the oval, two or three letters per line. ### Label — Trajan, Adobe Garamond · `--font-label` - **Classification:** Classical roman serif set along a curve - **Free lookalike:** Cormorant Garamond (Google Fonts) - **Fallback:** Garamond, Times New Roman - **Weights:** Regular - **Case:** Lowercase address with lowercase house name - **Tracking:** Slightly open, about +3% - **Role:** House name, street number and street running continuously around the oval ring, plus 'paris' at the base of the ring. ### Body — Garamond Italic, Caslon Italic · `--font-body` - **Classification:** Old-style serif with italic - **Free lookalike:** EB Garamond (Google Fonts) - **Fallback:** Garamond, Georgia, serif - **Weights:** Regular, Italic - **Case:** Sentence case - **Tracking:** Normal - **Role:** Bilingual format line under the oval (roman for French, italic for English), weight and net weight, carton copy. ### Type Scale Sizes are cap height as a share of the reference panel: Oval label on the 190 g classic candle, about 75 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | product-name | Display | Regular | 16% of panel height | Uppercase | `--text-product-name` | | hatbox-name | Display | Regular | 12% of panel height | Uppercase | `--text-hatbox-name` | | ring-address | Label | Regular | 5% of panel height | Lowercase | `--text-ring-address` | | ring-city | Label | Regular | 4% of panel height | Lowercase | `--text-ring-city` | | format-fr | Body | Regular | 3% of panel height | Sentence case | `--text-format-fr` | | format-en | Body | Italic | 2.6% of panel height | Sentence case | `--text-format-en` | | weight | Body | Regular | 2.4% of panel height | Sentence case | `--text-weight` | ## Structure & Materials - **Formats:** Candle tumbler, Very large candle in hatbox, Oval perfume flacon, Body oil bottle, Tinted glass vessel with lid, Folding carton - **Materials:** Glass, Tinted glass, Paperboard, Wood-look cap - **Closures:** Tall dark wood-look caps on flacons, flat embossed glass lids on premium vessels, lift-off lids on hatboxes - **Decoration:** Oval label, Fine line engraving, Curved border text, Star pattern on carton ### Proportions | Purpose | Value | | --- | --- | | Oval height | About 75% of candle tumbler height | | Oval width | About 55% of the visible tumbler width | | Ring band | About 12% of oval width each side, holding the address | | Product name block | About 55% of oval height, centre | | Flacon oval | About 65% of flacon face height, centred | | Colours per pack | One ink on paper (core) or one gold on black (editions) | | Density | Calm outside the oval; dense, carefully filled lettering inside it | ### Shapes | Element | Shape | | --- | --- | | Label | Upright oval with double-rule border | | Perfume flacon | Flat oval bottle with tall cylindrical cap | | Candle vessel | Straight-walled tumbler | | Hatbox | Round drum with lift-off lid | | Premium lid | Rounded-square glass lid with embossed oval | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Clear glass | Candle tumblers and flacons | transparent | | Matte paper label | Classic oval | matte | | Gold foil line art | Festive black ovals and cartons | foil | | Embossed relief | Tinted glass lids of exceptional candles | emboss | ## Pack Elements ### Oval label **Role:** Brand block Upright oval about 75% of tumbler height with a double-rule border in Engraving Black on Paper Oval. ### Ring address **Role:** Brand signature House name and street address in a lowercase roman serif running continuously around the oval ring, about 5% of oval height. ### Staggered name **Role:** Product identity Product name in high-contrast didone capitals split across two or three offset lines to fill the centre of the oval. ### Engraving **Role:** Scent cue Fine etched line drawing of the scent's subject framing or replacing part of the name, always inside the oval. ### Wood-look cap **Role:** Flacon closure Tall cylindrical Ebony Cap with a visible grain, over the oval perfume flacon. ### Gold-on-black oval **Role:** Edition variant Same oval inverted to Engraved Gold line work on Edition Black for festive editions. ### Starred carton **Role:** Seasonal outer Navy Midnight Star carton with scattered gold stars and a small repeat of the oval on the front. ### Embossed lid **Role:** Premium vessel Rounded-square tinted glass lid with the oval and an engraving pressed in as tone-on-tone relief. ## Do's and Don'ts ### Do - Put one upright oval label at the centre front of every pack, bordered by a double rule, about 75% of vessel height. - Run the house name and address continuously around the oval ring in the Label serif. - Stack the product name in staggered high-contrast Display capitals inside the oval, two or three letters per line. - Keep the core palette to black ink (#151515) on off-white paper (#f7f6f1) over clear glass. - For premium editions invert to gold (#c9a54e) line work on black, or emboss the oval into tinted glass. - Place the bilingual descriptor and weight outside the oval, small and centred, French roman over English italic. - Keep every engraving inside the oval border. ### Don't - Don't use sans-serif type anywhere on the front. - Don't let illustrations escape the oval or run full-bleed on the glass. - Don't use bright flat colours on the core range; colour comes from glass tint or seasonal cartons. - Don't replace the oval with a rectangle or circle. - Don't set the product name on one straight line; it should be stacked and staggered. - Don't add a second logo or badge outside the oval. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Wax White | `#f2f0ea` | Candle wax and hatbox body behind the label | | 1 | Clear Flint | `#e9e9e7` | Glass vessel or flacon carrying the label | | 2 | Paper Oval | `#f7f6f1` | Oval label field carrying all type and engraving | | 3 | Midnight Star | `#2b3a5c` | Seasonal outer carton around the edition flacon | ## Front Panel Layout A single upright oval with a double-rule border, address text running around the ring, product name stacked in the centre; descriptor and weight outside below. | Zone | Content | | --- | --- | | Outer ring | House name and street address running around the oval | | Centre | Staggered capital product name, sometimes framed by a line engraving of the scent's subject | | Below oval | Bilingual format line, weight or volume | ## Range System The oval never changes; editions vary by ink inversion (black on white vs gold on black), carton pattern, vessel tint and the engraving inside the oval. - Classic candles = black on white oval on clear glass - Morning/evening pair = matching ovals with different line scenes - Festive perfumes = gold-on-black oval + navy starred carton - Exceptional candles = amber or plum tinted glass with embossed oval lid - Very large candle = oval printed on a white hatbox ## Back of Pack Small round sticker under the candle base and a side panel on cartons, in the same black serif: bilingual product description, burning advice, safety pictograms, then batch, barcode and recycling marks. - Short bilingual description of the scent in serif italic - Burning advice and safety pictograms (candles) - Ingredient list and allergen notice (fragrances) - Batch number and barcode on a base sticker - Recycling and sorting marks for glass and carton ## Imagery Fine black or gold line engravings in an old etching style (botanicals, figures, sun and moon, animals) contained inside the oval, never full-bleed; festive cartons add a scattered field of small gold stars. ## On Shelf On a shelf the identical black-on-white ovals repeat like a row of name plates; the only variation is the shape of each name, so the brand is recognised long before the scent is read. ## Agent Prompt Guide Quick Color Reference: - Paper Oval: #f7f6f1 — Ground of the classic oval label on candles, flacons and hatboxes - Engraving Black: #151515 — Double-rule border, ring text, staggered product name and line engravings - Clear Flint: #e9e9e7 — Clear candle tumbler and oval perfume flacon glass - Wax White: #f2f0ea — Candle wax seen through the clear tumbler, and the white hatbox body - Ebony Cap: #262422 — Dark wood-grain-look cap on the perfume flacons and body oil - Engraved Gold: #c9a54e — Gold line art and lettering on black ovals for festive editions - Edition Black: #1a1816 — Black oval ground on festive perfume flacons and cartons - Midnight Star: #2b3a5c — Navy carton with scattered gold stars for the holiday edition - Amber Glass: #b3612f — Tinted ribbed vessel with an embossed oval lid on exceptional candles - Rosewood Glass: #7a4848 — Plum-tinted version of the same embossed vessel Create a clear glass candle tumbler filled with white wax (#f2f0ea) carrying one upright off-white oval label (#f7f6f1) about 75% of its height, with a double-rule black border (#151515). Run an original house name and a street address in lowercase roman Label serif continuously around the oval ring. Stack an invented scent name in staggered high-contrast Display capitals across two or three offset lines in the centre of the oval, framed by a fine etched drawing of a fig branch. Under the oval set a two-line format descriptor, French in roman and English in italic, and the weight, all in small Body serif. Make a festive edition flat oval perfume flacon with a tall dark wood-look cap (#262422), its oval inverted to gold (#c9a54e) line work on black, beside a navy (#2b3a5c) carton scattered with small gold stars. Image prompt: Product photo of a new French candle and fragrance house in an engraved-oval style: a clear glass candle tumbler of white wax with one upright off-white paper oval label bordered by a fine double black rule, an invented house name and street address running around the oval ring in small lowercase roman serif, and an invented scent name stacked in staggered high-contrast didone capitals in the centre among fine etched line drawings of leaves; a small bilingual format line and weight below the oval. Beside it a flat oval perfume flacon with a tall dark wood-grain cap and the same oval inverted to gold line art on black, and a navy carton scattered with tiny gold stars. Matte paper, clear glass, no sans-serif type. Pale warm grey seamless background, soft directional light, luxury studio product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Cire Trudon** — Also a heritage French candle house with an engraved emblem, but on dark tinted glass with gold rather than a black oval on clear glass. - **Buly 1803** — Shares the antique engraved label and old-style serif type, with denser apothecary layouts and more colour. - **Byredo** — Same one-device consistency across candles and perfume, but with minimal sans type instead of engravings. - **Maison Francis Kurkdjian** — Luxury fragrance with a tight monochrome system and gold editions, but set on clean rectangles with modern type. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-paper-oval: #f7f6f1; --color-engraving-black: #151515; --color-clear-flint: #e9e9e7; --color-wax-white: #f2f0ea; --color-ebony-cap: #262422; --color-engraved-gold: #c9a54e; --color-edition-black: #1a1816; --color-midnight-star: #2b3a5c; --color-amber-glass: #b3612f; --color-rosewood-glass: #7a4848; /* Typography — families (free lookalikes) */ --font-display: 'Bodoni Moda', Didot, 'Bodoni 72', Georgia; --font-label: 'Cormorant Garamond', Garamond, 'Times New Roman'; --font-body: 'EB Garamond', Garamond, Georgia, serif; /* Typography — illustrative scale, as a share of the panel (Oval label on the 190 g classic candle, about 75 mm tall) */ --panel-height: 75mm; --text-product-name: calc(var(--panel-height) * 0.16); --text-hatbox-name: calc(var(--panel-height) * 0.12); --text-ring-address: calc(var(--panel-height) * 0.05); --text-ring-city: calc(var(--panel-height) * 0.04); --text-format-fr: calc(var(--panel-height) * 0.03); --text-format-en: calc(var(--panel-height) * 0.026); --text-weight: calc(var(--panel-height) * 0.024); /* Proportions */ --oval-height: 75%; --oval-width: 55%; --ring-band: 12%; --product-name-block: 55%; --flacon-oval: 65%; /* Surfaces */ --surface-wax-white: #f2f0ea; --surface-clear-flint: #e9e9e7; --surface-paper-oval: #f7f6f1; --surface-midnight-star: #2b3a5c; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-paper-oval: #f7f6f1; --color-engraving-black: #151515; --color-clear-flint: #e9e9e7; --color-wax-white: #f2f0ea; --color-ebony-cap: #262422; --color-engraved-gold: #c9a54e; --color-edition-black: #1a1816; --color-midnight-star: #2b3a5c; --color-amber-glass: #b3612f; --color-rosewood-glass: #7a4848; /* Typography — families (free lookalikes) */ --font-display: 'Bodoni Moda', Didot, 'Bodoni 72', Georgia; --font-label: 'Cormorant Garamond', Garamond, 'Times New Roman'; --font-body: 'EB Garamond', Garamond, Georgia, serif; /* Typography — illustrative scale, as a share of the panel (Oval label on the 190 g classic candle, about 75 mm tall) */ --panel-height: 75mm; --text-product-name: calc(var(--panel-height) * 0.16); --text-hatbox-name: calc(var(--panel-height) * 0.12); --text-ring-address: calc(var(--panel-height) * 0.05); --text-ring-city: calc(var(--panel-height) * 0.04); --text-format-fr: calc(var(--panel-height) * 0.03); --text-format-en: calc(var(--panel-height) * 0.026); --text-weight: calc(var(--panel-height) * 0.024); /* Proportions */ --oval-height: 75%; --oval-width: 55%; --ring-band: 12%; --product-name-block: 55%; --flacon-oval: 65%; /* Surfaces */ } ```