Organic Rooibos, Superior Cut | South African | 39.6 lb (18 kg)
Photography: yerbamate.com. All imagery belongs to its respective owner.
What makes the design work
Ecoteas brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Spiral icon and wordmark
Gourd-and-straw spiral drawn in black at the left of a condensed two-colour wordmark, about 70% of bag width together, centred at the top.
Name panel
Full-width magenta panel (or forest-green band on lime) carrying the stacked flared-serif product name at about 10% of bag height.
Leaf stamp
Round black seal about 30% of bag width, a leaf sketch in the middle and serif capitals running around the ring.
Reading the label
No separate label; the bag is printed directly in a centred vertical stack, framed by colour bands down the sides or across the name.
- Top
- Flourishes or brand line, spiral icon and two-colour wordmark
- Upper middle
- Big serif product name on a colour panel or dark band
- Centre
- Round leaf stamp, or a framed hand-painted landscape
- Base
- Italic descriptor, count or weight, organic seals
Typography & hierarchy
Wordmark at the top with the spiral icon to its left, then the product name as the biggest type in a sturdy flared serif, then a stamp or painting, then an italic descriptor, count or weight and seals stacked at the base.
Display
Albertus, Friz Quadrata
Flared glyphic serif, sturdy
Uppercase · Regular, set heavy
Headline
Bebas Neue Rounded, Oswald
Condensed sans, two-colour
Uppercase · Regular
Script
Goudy Old Style Italic, Caslon Italic
Old-style italic serif
Title case · Italic
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
Thin evidence: two packs share one layout and swap their accent colour and centre image (magenta and a stamp on bare kraft, lime and a painting on a flood print). Bulk sacks are plain.
Shelf presence
In a natural-foods aisle the bags read as warm paper blocks; the magenta bands and the lime flood give two very different colour signals from the same layout.
Related packaging
More curated references in soft drinks, matched by format and visual style.
