Ecoteas

folded kraft sacks and a hand-painted trail

The loose-leaf yerba mate line comes in folded, gusseted paper bags printed directly, with no separate label. One bag leaves the brown kraft (#c9a67b) bare and frames it with magenta (#b8346b) side bands, flourishes and a name panel; the other is flooded solid lime (#bccf2b) with dark forest-green bands and a framed, hand-painted landscape of a dirt path through mate fields toward violet mountains. Both keep the same centred stack: a gourd-and-straw spiral icon beside a two-colour condensed wordmark, a big sturdy flared-serif product name, a round stamp or painting, then small italic and bold claims, count and organic seals at the base. The bulk listings show only the loose leaf, so the bag is the whole system.

https://yerbamate.com Explore the brand

Coffee & tea
Light pack
Kraft & natural
Heritage label

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Sack Kraft
#c9a67b
Bare brown paper of the tea-bag sack, left visible around the print
Mate Lime
#bccf2b
Solid flood-printed body of the one-pound loose-leaf bag

Label

Holy Magenta
#b8346b
Side bands, name panel, flourishes and italic line on the kraft sack
Forest Band
#1f4a30
Dark green bands holding the product name and the energy line on the lime bag
Painting Cream
#f1ebc3
Ground of the framed landscape panel and reversed name type

Ink

Gourd Black
#2a2522
Spiral icon, first half of the wordmark, stamp line work and small text

Accent

Mountain Violet
#6b5aa8
Painted mountains and sky wash in the landscape
Trail Rust
#a65b2f
Painted dirt path, panel frame and coloured half of the wordmark
Field Green
#4f8a3a
Painted mate plants either side of the path

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

Wordmark at the top with the spiral icon to its left, then the product name as the biggest type in a sturdy flared serif, then a stamp or painting, then an italic descriptor, count or weight and seals stacked at the base.

Type scale

Estimated cap size as a share of the panel · Front of the 250 g tea-bag sack, about 230 mm tall

product-name
10% · Regular · Display
MORNING MATE!
wordmark
6% · Regular · Headline
LEAFWAY
band-line
3.5% · Regular · Display
GREEN ENERGY
descriptor
3% · Italic · Script
Naturally Caffeinated
count
2.6% · Bold · Label
100 TEA BAGS
net-weight
2.2% · Bold · Label
Net Wt 8.8 oz (250 g)

Fonts

Display
Marcellus
Looks like
Albertus, Friz Quadrata
Type
Flared glyphic serif, sturdy
Weight
Regular, set heavy
Case
Uppercase
Tracking
Slightly open, about +2%
Fallback
Albertus, Optima Bold, Georgia
Product name, stacked and centred: black on the magenta panel or cream on the forest band.
Headline
Bebas Neue
Looks like
Bebas Neue Rounded, Oswald
Type
Condensed sans, two-colour
Weight
Regular
Case
Uppercase
Tracking
Normal
Fallback
Oswald, Impact
Wordmark beside the spiral icon, first half black, second half in the bag's accent colour.
Script
Sorts Mill Goudy
Looks like
Goudy Old Style Italic, Caslon Italic
Type
Old-style italic serif
Weight
Italic
Case
Title case
Tracking
Normal
Fallback
Goudy Old Style Italic, Georgia Italic
Short descriptor such as 'Naturally Caffeinated' in the accent colour near the base.
Label
Libre Franklin
Looks like
Franklin Gothic Demi
Type
Bold grotesque
Weight
Bold
Case
Uppercase
Tracking
Normal
Fallback
Franklin Gothic, Arial Bold
Count, net weight, 'Organic & Fair Trade' line and back-panel facts.

Structure & Proportions

Proportions

Purpose	Value	Preview
Print coverage (kraft sack)	About 45% of the front; the rest is bare kraft
Print coverage (lime bag)	Full flood, 100% of the front
Product name width	About 80% of bag width
Centre image	About 35% of bag height, stamp or painting
Side bands	About 6% of bag width each, magenta on kraft
Colours per bag	Two to three on kraft; five or more inside the painting	—
Density	Even, stacked, with a busy painted centre on the lime bag	—

Shapes

Element	Value	Preview
Bag	Tall gusseted rectangle with a folded top
Leaf stamp	Round seal with type set around the ring
Name panel	Full-width rectangle band
Painting frame	Square-cornered framed panel like a postcard
Pure-leaf tab	Small curved ribbon tag on the band corner

Finishes

Natural kraft
Tea-bag sack body · kraft
Uncoated flood print
Lime loose-leaf bag · uncoated
Metal tin tie
Folded top of the sack · metallic

Formats and materials


Formats	Gusseted paper bag with folded top, Rectangular block bag, Bulk sack
Materials	Kraft paper, Printed paper
Closures	Folded-over top held by a metal tin tie on the tea-bag sack; sealed folded ends on the loose-leaf block bag
Decoration	Two-colour print on bare kraft, Solid colour flood print, Framed painted landscape, Circular stamp, Ornamental flourishes

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

No separate label; the bag is printed directly in a centred vertical stack, framed by colour bands down the sides or across the name.

Zone	Content
Top	Flourishes or brand line, spiral icon and two-colour wordmark
Upper middle	Big serif product name on a colour panel or dark band
Centre	Round leaf stamp, or a framed hand-painted landscape
Base	Italic descriptor, count or weight, organic seals

Range System

Thin evidence: two packs share one layout and swap their accent colour and centre image (magenta and a stamp on bare kraft, lime and a painting on a flood print). Bulk sacks are plain.

Tea-bag blend = bare kraft + magenta bands + round leaf stamp
Loose leaf = lime flood print + dark green bands + painted landscape

Back of Pack & Shelf

The side gussets and back carry dense small black text on the same ground: story of the leaf, brewing directions and supplement facts, with seals repeated at the base.

Short origin story of the leaf and the growers
Brewing directions with water temperature and steep time
Supplement or nutrition facts panel in black
USDA Organic and fair-trade seals
Barcode, distributor address and net weight

On shelf

In a natural-foods aisle the bags read as warm paper blocks; the magenta bands and the lime flood give two very different colour signals from the same layout.

Imagery

A loose, painterly landscape of a path through mate plants toward violet mountains, framed like a postcard, and a simple circular stamp with a leaf sketch; no photography on pack.

Guidelines

Do

Print on uncoated paper bags and leave kraft (#c9a67b) showing where the design allows.
Use one strong accent colour per bag, magenta (#b8346b) or lime (#bccf2b), plus black.
Stack a spiral icon and two-colour condensed wordmark above a big flared-serif product name at about 80% of bag width.
Centre a round stamp or a framed hand-painted landscape below the name.
Close the bag by folding the top and fixing it with a tin tie.
Keep claims small, in an italic serif and bold capitals, at the base.

Don't

Don't use metallic film, cans or bright gradients; this line is paper and ink.
Don't use a clean modern sans for the product name.
Don't replace the painting with photography.
Don't add pattern borders that crowd the kraft.
Don't use more than one accent colour on a single bag.

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More like this

# Ecoteas — Pack Style > folded kraft sacks and a hand-painted trail **Category:** Beverage · **Tier:** Mid · **Origin:** US · **Theme:** light **Source:** https://yerbamate.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. The loose-leaf yerba mate line comes in folded, gusseted paper bags printed directly, with no separate label. One bag leaves the brown kraft (#c9a67b) bare and frames it with magenta (#b8346b) side bands, flourishes and a name panel; the other is flooded solid lime (#bccf2b) with dark forest-green bands and a framed, hand-painted landscape of a dirt path through mate fields toward violet mountains. Both keep the same centred stack: a gourd-and-straw spiral icon beside a two-colour condensed wordmark, a big sturdy flared-serif product name, a round stamp or painting, then small italic and bold claims, count and organic seals at the base. The bulk listings show only the loose leaf, so the bag is the whole system. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Sack Kraft | `#c9a67b` | `--color-sack-kraft` | Pack body | Bare brown paper of the tea-bag sack, left visible around the print | | Mate Lime | `#bccf2b` | `--color-mate-lime` | Pack body | Solid flood-printed body of the one-pound loose-leaf bag | | Holy Magenta | `#b8346b` | `--color-holy-magenta` | Label | Side bands, name panel, flourishes and italic line on the kraft sack | | Forest Band | `#1f4a30` | `--color-forest-band` | Label | Dark green bands holding the product name and the energy line on the lime bag | | Painting Cream | `#f1ebc3` | `--color-painting-cream` | Label | Ground of the framed landscape panel and reversed name type | | Gourd Black | `#2a2522` | `--color-gourd-black` | Ink | Spiral icon, first half of the wordmark, stamp line work and small text | | Mountain Violet | `#6b5aa8` | `--color-mountain-violet` | Accent | Painted mountains and sky wash in the landscape | | Trail Rust | `#a65b2f` | `--color-trail-rust` | Accent | Painted dirt path, panel frame and coloured half of the wordmark | | Field Green | `#4f8a3a` | `--color-field-green` | Accent | Painted mate plants either side of the path | ## Tokens — Typography Wordmark at the top with the spiral icon to its left, then the product name as the biggest type in a sturdy flared serif, then a stamp or painting, then an italic descriptor, count or weight and seals stacked at the base. ### Display — Albertus, Friz Quadrata · `--font-display` - **Classification:** Flared glyphic serif, sturdy - **Free lookalike:** Marcellus (Google Fonts) - **Fallback:** Albertus, Optima Bold, Georgia - **Weights:** Regular, set heavy - **Case:** Uppercase - **Tracking:** Slightly open, about +2% - **Role:** Product name, stacked and centred: black on the magenta panel or cream on the forest band. ### Headline — Bebas Neue Rounded, Oswald · `--font-headline` - **Classification:** Condensed sans, two-colour - **Free lookalike:** Bebas Neue (Google Fonts) - **Fallback:** Oswald, Impact - **Weights:** Regular - **Case:** Uppercase - **Tracking:** Normal - **Role:** Wordmark beside the spiral icon, first half black, second half in the bag's accent colour. ### Script — Goudy Old Style Italic, Caslon Italic · `--font-script` - **Classification:** Old-style italic serif - **Free lookalike:** Sorts Mill Goudy (Google Fonts) - **Fallback:** Goudy Old Style Italic, Georgia Italic - **Weights:** Italic - **Case:** Title case - **Tracking:** Normal - **Role:** Short descriptor such as 'Naturally Caffeinated' in the accent colour near the base. ### Label — Franklin Gothic Demi · `--font-label` - **Classification:** Bold grotesque - **Free lookalike:** Libre Franklin (Google Fonts) - **Fallback:** Franklin Gothic, Arial Bold - **Weights:** Bold - **Case:** Uppercase - **Tracking:** Normal - **Role:** Count, net weight, 'Organic & Fair Trade' line and back-panel facts. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 250 g tea-bag sack, about 230 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | product-name | Display | Regular | 10% of panel height | Uppercase | `--text-product-name` | | wordmark | Headline | Regular | 6% of panel height | Uppercase | `--text-wordmark` | | band-line | Display | Regular | 3.5% of panel height | Uppercase | `--text-band-line` | | descriptor | Script | Italic | 3% of panel height | Title case | `--text-descriptor` | | count | Label | Bold | 2.6% of panel height | Uppercase | `--text-count` | | net-weight | Label | Bold | 2.2% of panel height | Title case | `--text-net-weight` | | stamp-ring | Display | Regular | 2% of panel height | Uppercase | `--text-stamp-ring` | | sub-wordmark | Label | Bold | 1.6% of panel height | Uppercase | `--text-sub-wordmark` | ## Structure & Materials - **Formats:** Gusseted paper bag with folded top, Rectangular block bag, Bulk sack - **Materials:** Kraft paper, Printed paper - **Closures:** Folded-over top held by a metal tin tie on the tea-bag sack; sealed folded ends on the loose-leaf block bag - **Decoration:** Two-colour print on bare kraft, Solid colour flood print, Framed painted landscape, Circular stamp, Ornamental flourishes ### Proportions | Purpose | Value | | --- | --- | | Print coverage (kraft sack) | About 45% of the front; the rest is bare kraft | | Print coverage (lime bag) | Full flood, 100% of the front | | Product name width | About 80% of bag width | | Centre image | About 35% of bag height, stamp or painting | | Side bands | About 6% of bag width each, magenta on kraft | | Colours per bag | Two to three on kraft; five or more inside the painting | | Density | Even, stacked, with a busy painted centre on the lime bag | ### Shapes | Element | Shape | | --- | --- | | Bag | Tall gusseted rectangle with a folded top | | Leaf stamp | Round seal with type set around the ring | | Name panel | Full-width rectangle band | | Painting frame | Square-cornered framed panel like a postcard | | Pure-leaf tab | Small curved ribbon tag on the band corner | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Natural kraft | Tea-bag sack body | kraft | | Uncoated flood print | Lime loose-leaf bag | uncoated | | Metal tin tie | Folded top of the sack | metallic | ## Pack Elements ### Spiral icon and wordmark **Role:** Brand block Gourd-and-straw spiral drawn in black at the left of a condensed two-colour wordmark, about 70% of bag width together, centred at the top. ### Name panel **Role:** Product identity Full-width magenta panel (or forest-green band on lime) carrying the stacked flared-serif product name at about 10% of bag height. ### Leaf stamp **Role:** Centre emblem Round black seal about 30% of bag width, a leaf sketch in the middle and serif capitals running around the ring. ### Painted landscape **Role:** Hero image Framed hand-painted scene of a rust path through green plants toward violet mountains, about 35% of bag height, cream ground. ### Side bands and flourishes **Role:** Frame Thin magenta bands down both edges with curling ornaments at the top corners, leaving kraft visible between. ### Seal row **Role:** Claims Organic and fair-trade roundels about 8% of bag width, set beside the net weight at the base. ### Tin tie **Role:** Closure Metal-cored paper tie across the folded top, so the bag rolls down and reseals. ## Do's and Don'ts ### Do - Print on uncoated paper bags and leave kraft (#c9a67b) showing where the design allows. - Use one strong accent colour per bag, magenta (#b8346b) or lime (#bccf2b), plus black. - Stack a spiral icon and two-colour condensed wordmark above a big flared-serif product name at about 80% of bag width. - Centre a round stamp or a framed hand-painted landscape below the name. - Close the bag by folding the top and fixing it with a tin tie. - Keep claims small, in an italic serif and bold capitals, at the base. ### Don't - Don't use metallic film, cans or bright gradients; this line is paper and ink. - Don't use a clean modern sans for the product name. - Don't replace the painting with photography. - Don't add pattern borders that crowd the kraft. - Don't use more than one accent colour on a single bag. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Sack Kraft | `#c9a67b` | Bare paper body of the tea-bag sack | | 1 | Holy Magenta | `#b8346b` | Bands and name panel printed on the kraft | | 2 | Painting Cream | `#f1ebc3` | Framed panel lifted off the lime flood | ## Front Panel Layout No separate label; the bag is printed directly in a centred vertical stack, framed by colour bands down the sides or across the name. | Zone | Content | | --- | --- | | Top | Flourishes or brand line, spiral icon and two-colour wordmark | | Upper middle | Big serif product name on a colour panel or dark band | | Centre | Round leaf stamp, or a framed hand-painted landscape | | Base | Italic descriptor, count or weight, organic seals | ## Range System Thin evidence: two packs share one layout and swap their accent colour and centre image (magenta and a stamp on bare kraft, lime and a painting on a flood print). Bulk sacks are plain. - Tea-bag blend = bare kraft + magenta bands + round leaf stamp - Loose leaf = lime flood print + dark green bands + painted landscape ## Back of Pack The side gussets and back carry dense small black text on the same ground: story of the leaf, brewing directions and supplement facts, with seals repeated at the base. - Short origin story of the leaf and the growers - Brewing directions with water temperature and steep time - Supplement or nutrition facts panel in black - USDA Organic and fair-trade seals - Barcode, distributor address and net weight ## Imagery A loose, painterly landscape of a path through mate plants toward violet mountains, framed like a postcard, and a simple circular stamp with a leaf sketch; no photography on pack. ## On Shelf In a natural-foods aisle the bags read as warm paper blocks; the magenta bands and the lime flood give two very different colour signals from the same layout. ## Agent Prompt Guide Quick Color Reference: - Sack Kraft: #c9a67b — Bare brown paper of the tea-bag sack, left visible around the print - Holy Magenta: #b8346b — Side bands, name panel, flourishes and italic line on the kraft sack - Gourd Black: #2a2522 — Spiral icon, first half of the wordmark, stamp line work and small text - Mate Lime: #bccf2b — Solid flood-printed body of the one-pound loose-leaf bag - Forest Band: #1f4a30 — Dark green bands holding the product name and the energy line on the lime bag - Painting Cream: #f1ebc3 — Ground of the framed landscape panel and reversed name type - Mountain Violet: #6b5aa8 — Painted mountains and sky wash in the landscape - Trail Rust: #a65b2f — Painted dirt path, panel frame and coloured half of the wordmark - Field Green: #4f8a3a — Painted mate plants either side of the path Create a gusseted brown kraft bag (#c9a67b) with its top folded over and held by a metal tin tie, magenta (#b8346b) bands down both edges and curling flourishes at the top corners. Put an original gourd spiral icon beside a two-colour condensed wordmark (black first half, rust #a65b2f second half) centred at the top. Set a big stacked flared-serif product name in black on a full-width magenta panel at about 10% of bag height. Centre a round black stamp with a leaf sketch and serif capitals around the ring, then a magenta italic descriptor and bold caps count at the base. Make a second block bag flooded in lime (#bccf2b) with forest-green (#1f4a30) bands and a framed painted landscape of a path toward violet (#6b5aa8) mountains. Image prompt: Product photo of a new loose-leaf herbal tea brand in a kraft sack style: a gusseted brown kraft paper bag with its top folded over and held by a metal tin tie, printed in magenta and black with ornamental flourishes, a spiral gourd icon beside a two-colour condensed wordmark, a big sturdy flared serif product name on a magenta panel, and a round black stamp with a leaf sketch; beside it a rectangular paper block bag flooded in lime green with dark forest-green bands and a framed hand-painted landscape of a dirt path through green plants toward violet mountains, small italic serif claims at the base. Uncoated matte paper, no photography on pack. Pale wood surface with a linen cloth and a small wooden bowl of loose leaf, soft daylight. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Guayakí** — Also sells yerba mate with earthy colour, illustrated landscapes and organic seals, but on bright cans and a more modern sans system. - **Traditional Medicinals** — Shares the herbal-tea heritage stack with a central botanical image and serif names, on printed cartons rather than kraft. - **Yogi Tea** — Uses warm flood colours and a centred illustrated panel per blend, with a softer, more decorative frame. - **Burlap & Barrel** — Pantry staples on kraft-toned grounds with one accent colour and simple type, but cleaner and more contemporary. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-sack-kraft: #c9a67b; --color-holy-magenta: #b8346b; --color-gourd-black: #2a2522; --color-mate-lime: #bccf2b; --color-forest-band: #1f4a30; --color-painting-cream: #f1ebc3; --color-mountain-violet: #6b5aa8; --color-trail-rust: #a65b2f; --color-field-green: #4f8a3a; /* Typography — families (free lookalikes) */ --font-display: 'Marcellus', Albertus, 'Optima Bold', Georgia; --font-headline: 'Bebas Neue', Oswald, Impact; --font-script: 'Sorts Mill Goudy', 'Goudy Old Style Italic', 'Georgia Italic'; --font-label: 'Libre Franklin', 'Franklin Gothic', 'Arial Bold'; /* Typography — illustrative scale, as a share of the panel (Front of the 250 g tea-bag sack, about 230 mm tall) */ --panel-height: 230mm; --text-product-name: calc(var(--panel-height) * 0.1); --text-wordmark: calc(var(--panel-height) * 0.06); --text-band-line: calc(var(--panel-height) * 0.035); --text-descriptor: calc(var(--panel-height) * 0.03); --text-count: calc(var(--panel-height) * 0.026); --text-net-weight: calc(var(--panel-height) * 0.022); --text-stamp-ring: calc(var(--panel-height) * 0.02); --text-sub-wordmark: calc(var(--panel-height) * 0.016); /* Proportions */ --print-coverage-kraft-sack: 45%; --print-coverage-lime-bag: 100%; --product-name-width: 80%; --centre-image: 35%; --side-bands: 6%; /* Surfaces */ --surface-sack-kraft: #c9a67b; --surface-holy-magenta: #b8346b; --surface-painting-cream: #f1ebc3; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-sack-kraft: #c9a67b; --color-holy-magenta: #b8346b; --color-gourd-black: #2a2522; --color-mate-lime: #bccf2b; --color-forest-band: #1f4a30; --color-painting-cream: #f1ebc3; --color-mountain-violet: #6b5aa8; --color-trail-rust: #a65b2f; --color-field-green: #4f8a3a; /* Typography — families (free lookalikes) */ --font-display: 'Marcellus', Albertus, 'Optima Bold', Georgia; --font-headline: 'Bebas Neue', Oswald, Impact; --font-script: 'Sorts Mill Goudy', 'Goudy Old Style Italic', 'Georgia Italic'; --font-label: 'Libre Franklin', 'Franklin Gothic', 'Arial Bold'; /* Typography — illustrative scale, as a share of the panel (Front of the 250 g tea-bag sack, about 230 mm tall) */ --panel-height: 230mm; --text-product-name: calc(var(--panel-height) * 0.1); --text-wordmark: calc(var(--panel-height) * 0.06); --text-band-line: calc(var(--panel-height) * 0.035); --text-descriptor: calc(var(--panel-height) * 0.03); --text-count: calc(var(--panel-height) * 0.026); --text-net-weight: calc(var(--panel-height) * 0.022); --text-stamp-ring: calc(var(--panel-height) * 0.02); --text-sub-wordmark: calc(var(--panel-height) * 0.016); /* Proportions */ --print-coverage-kraft-sack: 45%; --print-coverage-lime-bag: 100%; --product-name-width: 80%; --centre-image: 35%; --side-bands: 6%; /* Surfaces */ } ```