Color Fuse Blush Powder

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Photography: hauslabs.com. All imagery belongs to its respective owner.

What makes the design work

Haus Labs brand study

Visual observations across the brand’s packaging. Individual formats and editions may vary.

Vertical wordmark

Two-word condensed bold wordmark running bottom-to-top along about 35% of a stick or tube, centred on the face.

Chrome cap

Tall mirror-polished cap or sleeve taking about 30% of the component height.

Shade-matched body

Tube, barrel or compact lid moulded or painted in the exact product shade.

Reading the label

No labels; a single line of type printed directly on the component, either vertical on slim pieces or a small centred block on bottles and lids.

Body centre or side: Two-word wordmark
Below wordmark: Product name and French format line in tiny tracked capitals
Lid or pan: Block monogram, embossed or debossed

Typography & hierarchy

The wordmark is often the only type visible: set vertically up the side of sticks, pencils, lacquer tubes and mascara, or horizontally on bottles and compact lids. Product name and a French format line appear only in tiny tracked capitals below it, and the block monogram replaces type entirely on powders.

Display
Helvetica Neue Condensed Bold, Univers 67 Bold Condensed
Condensed neutral grotesque, bold
Uppercase · Bold
Label
Helvetica Neue Medium, Akzidenz-Grotesk
Neutral grotesque, tracked small caps
Uppercase · Medium
Body
Helvetica Neue Regular
Neutral grotesque
Sentence case · Regular

Typeface suggestions based on visual similarity. These are not verified font identifications.

How the range holds together

Hardware (chrome, frost, white) is fixed; the shade itself colours the body, lid or barrel so each SKU is identified by its product colour rather than by graphics.

Shelf presence

On the counter the range reads as a row of chrome caps over blocks of shade colour, so it billboards by metal and product colour rather than by type.

See the full Haus Labs study