Haus Labs

mirror chrome hardware over frosted shade

Haus Labs treats makeup packaging like hardware: polished chrome (#c9cbcd) caps, sleeves and pencil ends paired with frosted glass, matte-white or shade-matched bodies. Colour comes almost entirely from the product, seen through glass or repeated on the compact lid, the lacquer tube and the pencil barrel, while print is reduced to one condensed bold HAUS LABS wordmark, usually set vertically along a stick or tube in one ink. Pressed powders are debossed with a large geometric H-and-L block monogram that fills the pan, and highlighters sit in an iridescent pearly compact, so the range reads as a set of tech objects with almost no type.

https://hauslabs.com Explore the brand

Make-up
Light pack
Luxe monochrome
Clinical minimal

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Mirror Chrome
#c9cbcd
Polished caps, mascara and liner sleeves, compact rims, stick bases and pencil end caps
Frosted Glass
#e8eaea
Acid-etched foundation bottle and balm jars that show the shade inside
Matte White
#f4f4f2
Blush and highlighter balm stick bodies and the gel-powder compact base

Ink

Haus Black
#141414
Wordmark on chrome sleeves, white sticks and the mascara tube
Haus White
#f8f8f8
Wordmark and product name reversed out on frosted glass and shade-coloured bodies
Chrome Grey Print
#8d8f92
Tone-on-tone wordmark printed on polished chrome stick sleeves

Accent

Opal Iridescence
#dfe7f0
Pearly rainbow-sheen lid and rim of the gel-powder highlighter compact

Range coding

Berry Lacquer
#86153d
Shade-matched opaque tube of the berry lip lacquer
Terracotta Blush
#b66b5a
Lid of the blush compact and the debossed powder pan, matched to the shade
Cocoa Liner
#5a3a36
Pencil, crayon and liner barrels coloured to their shade, capped in chrome
Coral Glow
#e98366
Highlighter pan shade seen under the clear compact window

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The wordmark is often the only type visible: set vertically up the side of sticks, pencils, lacquer tubes and mascara, or horizontally on bottles and compact lids. Product name and a French format line appear only in tiny tracked capitals below it, and the block monogram replaces type entirely on powders.

Type scale

Estimated cap size as a share of the panel · Front of the 30 ml lip lacquer tube body below the cap, about 85 mm tall

wordmark-vertical
5% · Bold · Display
MAKE LAB
wordmark-lid
3% · Bold · Display
MAKE LAB
product-name
1.6% · Medium · Label
GLASS SHINE LIP LACQUER
format-line
1.3% · Medium · Label
LAQUE À LÈVRES
shade-name
1.2% · Medium · Label
MULBERRY
volume
1% · Medium · Label
6 ML / 0.2 FL OZ

Fonts

Display
Roboto Condensed
Looks like
Helvetica Neue Condensed Bold, Univers 67 Bold Condensed
Type
Condensed neutral grotesque, bold
Weight
Bold
Case
Uppercase
Tracking
Slightly wide, about +4%
Fallback
Arial Narrow Bold, Helvetica Condensed, sans-serif
The two-word wordmark, running vertically on slim components and horizontally on bottles; black on chrome or white, white on glass and colour.
Label
Inter
Looks like
Helvetica Neue Medium, Akzidenz-Grotesk
Type
Neutral grotesque, tracked small caps
Weight
Medium
Case
Uppercase
Tracking
Wide, about +12%
Fallback
Helvetica, Arial, sans-serif
Product name, the French format line ('FOND DE TEINT', 'LAQUE À LÈVRES'), shade name and volume, all tiny and centred under the wordmark.
Body
Inter
Looks like
Helvetica Neue Regular
Type
Neutral grotesque
Weight
Regular
Case
Sentence case
Tracking
Normal
Fallback
Helvetica, Arial, sans-serif
Carton side panels: ingredient list, claims and directions in small regular text.

Structure & Proportions

Proportions

Purpose	Value	Preview
Printed area	Under 5% of the component surface carries print
Vertical wordmark length	About 35% of the tube or stick body height, centred
Chrome share	About 30% of a component is chrome cap, sleeve or base
Monogram in pan	About 80% of the powder pan face
Inks per component	One: black, white or chrome grey	—
Density	Almost empty; one vertical line of type on a coloured or metallic object	—

Shapes

Element	Value	Preview
Lacquer tube	Square-shouldered rectangular tube with a tall chrome cap
Compact	Square compact with softly rounded corners and a window lid
Balm stick	Slim cylinder with a domed bullet top
Monogram	Geometric block H and L built from rectangles and a diagonal
Cap	Tall polished chrome screw cap

Finishes

Mirror chrome
Caps, sleeves, rims and pencil ends · metallic
Acid-etched frost
Foundation bottle and jars · frosted
Soft matte colour
Shade-matched tubes, lids and barrels · matte
Iridescent pearl
Highlighter compact lid · holographic
Deboss
Monogram pressed into powder pans · emboss

Formats and materials


Formats	Glass foundation bottle, Lip lacquer tube, Mascara, Square compact, Twist-up balm stick, Pencil, Glass jar
Materials	Frosted glass, Chrome-finish plastic or metal, Opaque plastic, Glass jar
Closures	Tall chrome screw caps, chrome pencil caps and sharpener ends, clear-windowed hinged compact lids, chrome twist bases on sticks
Decoration	Direct print in one ink, Debossed monogram in powder pans, Embossed lid monogram, Shade-matched component colour

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

No labels; a single line of type printed directly on the component, either vertical on slim pieces or a small centred block on bottles and lids.

Zone	Content
Body centre or side	Two-word wordmark
Below wordmark	Product name and French format line in tiny tracked capitals
Lid or pan	Block monogram, embossed or debossed

Range System

Hardware (chrome, frost, white) is fixed; the shade itself colours the body, lid or barrel so each SKU is identified by its product colour rather than by graphics.

Foundation = frosted glass showing the shade + chrome cap
Lip lacquer = berry opaque tube + chrome cap
Blush powder = terracotta lid + debossed monogram pan
Gel-powder highlighter = iridescent compact + coral monogram pan
Liner and lip pencil = cocoa barrel + chrome ends
Balm stick = matte white body + shade-coloured bullet

Back of Pack & Shelf

Components carry almost nothing on the back; the white folding carton holds the information: wordmark on the front face, then ingredient list, key-ingredient claims, directions, net content and recycling marks on the side panels in small black type.

INCI ingredient list in small uppercase on the carton side
Bilingual English and French product name and net content
Short directions in sentence case
Shade name and number on a carton end flap
Barcode, batch code, PAO icon and recycling marks

On shelf

On the counter the range reads as a row of chrome caps over blocks of shade colour, so it billboards by metal and product colour rather than by type.

Imagery

No imagery. Packs are shot as clean frontal silhouettes on pure white, sometimes open to show the debossed pan or the wand.

Guidelines

Do

Pair polished chrome (#c9cbcd) caps and sleeves with frosted, matte-white or shade-coloured bodies.
Let the product shade colour the body, lid or barrel instead of printing colour graphics.
Run the wordmark vertically in a condensed bold grotesque along about a third of slim components.
Keep all other type to tiny tracked capitals under 2% of component height, with a French format line.
Deboss a large geometric block monogram into pressed powders, filling most of the pan.
Use one iridescent pearly finish only for the highlighter family.
Print one ink per component: black, white or chrome grey.

Don't

Don't add illustrations, patterns or photography.
Don't use gold or warm metallics; the metal is cool chrome.
Don't print more than one ink colour on a component.
Don't use serif or script type.
Don't wrap products in printed labels or stickers.
Don't set the wordmark large across a lid; it stays a narrow line.

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More like this

# Haus Labs — Pack Style > mirror chrome hardware over frosted shade **Category:** Beauty · **Tier:** Premium · **Origin:** US · **Theme:** light **Source:** https://hauslabs.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Haus Labs treats makeup packaging like hardware: polished chrome (#c9cbcd) caps, sleeves and pencil ends paired with frosted glass, matte-white or shade-matched bodies. Colour comes almost entirely from the product, seen through glass or repeated on the compact lid, the lacquer tube and the pencil barrel, while print is reduced to one condensed bold HAUS LABS wordmark, usually set vertically along a stick or tube in one ink. Pressed powders are debossed with a large geometric H-and-L block monogram that fills the pan, and highlighters sit in an iridescent pearly compact, so the range reads as a set of tech objects with almost no type. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Mirror Chrome | `#c9cbcd` | `--color-mirror-chrome` | Pack body | Polished caps, mascara and liner sleeves, compact rims, stick bases and pencil end caps | | Frosted Glass | `#e8eaea` | `--color-frosted-glass` | Pack body | Acid-etched foundation bottle and balm jars that show the shade inside | | Matte White | `#f4f4f2` | `--color-matte-white` | Pack body | Blush and highlighter balm stick bodies and the gel-powder compact base | | Haus Black | `#141414` | `--color-haus-black` | Ink | Wordmark on chrome sleeves, white sticks and the mascara tube | | Haus White | `#f8f8f8` | `--color-haus-white` | Ink | Wordmark and product name reversed out on frosted glass and shade-coloured bodies | | Chrome Grey Print | `#8d8f92` | `--color-chrome-grey-print` | Ink | Tone-on-tone wordmark printed on polished chrome stick sleeves | | Opal Iridescence | `#dfe7f0` | `--color-opal-iridescence` | Accent | Pearly rainbow-sheen lid and rim of the gel-powder highlighter compact | | Berry Lacquer | `#86153d` | `--color-berry-lacquer` | Range coding | Shade-matched opaque tube of the berry lip lacquer | | Terracotta Blush | `#b66b5a` | `--color-terracotta-blush` | Range coding | Lid of the blush compact and the debossed powder pan, matched to the shade | | Cocoa Liner | `#5a3a36` | `--color-cocoa-liner` | Range coding | Pencil, crayon and liner barrels coloured to their shade, capped in chrome | | Coral Glow | `#e98366` | `--color-coral-glow` | Range coding | Highlighter pan shade seen under the clear compact window | ## Tokens — Typography The wordmark is often the only type visible: set vertically up the side of sticks, pencils, lacquer tubes and mascara, or horizontally on bottles and compact lids. Product name and a French format line appear only in tiny tracked capitals below it, and the block monogram replaces type entirely on powders. ### Display — Helvetica Neue Condensed Bold, Univers 67 Bold Condensed · `--font-display` - **Classification:** Condensed neutral grotesque, bold - **Free lookalike:** Roboto Condensed (Google Fonts) - **Fallback:** Arial Narrow Bold, Helvetica Condensed, sans-serif - **Weights:** Bold - **Case:** Uppercase - **Tracking:** Slightly wide, about +4% - **Role:** The two-word wordmark, running vertically on slim components and horizontally on bottles; black on chrome or white, white on glass and colour. ### Label — Helvetica Neue Medium, Akzidenz-Grotesk · `--font-label` - **Classification:** Neutral grotesque, tracked small caps - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial, sans-serif - **Weights:** Medium - **Case:** Uppercase - **Tracking:** Wide, about +12% - **Role:** Product name, the French format line ('FOND DE TEINT', 'LAQUE À LÈVRES'), shade name and volume, all tiny and centred under the wordmark. ### Body — Helvetica Neue Regular · `--font-body` - **Classification:** Neutral grotesque - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial, sans-serif - **Weights:** Regular - **Case:** Sentence case - **Tracking:** Normal - **Role:** Carton side panels: ingredient list, claims and directions in small regular text. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 30 ml lip lacquer tube body below the cap, about 85 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | wordmark-vertical | Display | Bold | 5% of panel height | Uppercase | `--text-wordmark-vertical` | | wordmark-lid | Display | Bold | 3% of panel height | Uppercase | `--text-wordmark-lid` | | product-name | Label | Medium | 1.6% of panel height | Uppercase | `--text-product-name` | | format-line | Label | Medium | 1.3% of panel height | Uppercase | `--text-format-line` | | shade-name | Label | Medium | 1.2% of panel height | Uppercase | `--text-shade-name` | | volume | Label | Medium | 1% of panel height | Uppercase | `--text-volume` | | carton-copy | Body | Regular | 0.9% of panel height | Sentence case | `--text-carton-copy` | ## Structure & Materials - **Formats:** Glass foundation bottle, Lip lacquer tube, Mascara, Square compact, Twist-up balm stick, Pencil, Glass jar - **Materials:** Frosted glass, Chrome-finish plastic or metal, Opaque plastic, Glass jar - **Closures:** Tall chrome screw caps, chrome pencil caps and sharpener ends, clear-windowed hinged compact lids, chrome twist bases on sticks - **Decoration:** Direct print in one ink, Debossed monogram in powder pans, Embossed lid monogram, Shade-matched component colour ### Proportions | Purpose | Value | | --- | --- | | Printed area | Under 5% of the component surface carries print | | Vertical wordmark length | About 35% of the tube or stick body height, centred | | Chrome share | About 30% of a component is chrome cap, sleeve or base | | Monogram in pan | About 80% of the powder pan face | | Inks per component | One: black, white or chrome grey | | Density | Almost empty; one vertical line of type on a coloured or metallic object | ### Shapes | Element | Shape | | --- | --- | | Lacquer tube | Square-shouldered rectangular tube with a tall chrome cap | | Compact | Square compact with softly rounded corners and a window lid | | Balm stick | Slim cylinder with a domed bullet top | | Monogram | Geometric block H and L built from rectangles and a diagonal | | Cap | Tall polished chrome screw cap | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Mirror chrome | Caps, sleeves, rims and pencil ends | metallic | | Acid-etched frost | Foundation bottle and jars | frosted | | Soft matte colour | Shade-matched tubes, lids and barrels | matte | | Iridescent pearl | Highlighter compact lid | holographic | | Deboss | Monogram pressed into powder pans | emboss | ## Pack Elements ### Vertical wordmark **Role:** Brand block Two-word condensed bold wordmark running bottom-to-top along about 35% of a stick or tube, centred on the face. ### Chrome cap **Role:** Hardware signature Tall mirror-polished cap or sleeve taking about 30% of the component height. ### Shade-matched body **Role:** Range signal Tube, barrel or compact lid moulded or painted in the exact product shade. ### Debossed monogram pan **Role:** Brand on product Block H and L pressed into the powder, filling about 80% of the pan face. ### Window compact **Role:** Container Square compact with a clear or iridescent lid showing the monogrammed pan through it. ### Tracked name line **Role:** Product identity Product name and French format line in tiny tracked capitals under the wordmark. ## Do's and Don'ts ### Do - Pair polished chrome (#c9cbcd) caps and sleeves with frosted, matte-white or shade-coloured bodies. - Let the product shade colour the body, lid or barrel instead of printing colour graphics. - Run the wordmark vertically in a condensed bold grotesque along about a third of slim components. - Keep all other type to tiny tracked capitals under 2% of component height, with a French format line. - Deboss a large geometric block monogram into pressed powders, filling most of the pan. - Use one iridescent pearly finish only for the highlighter family. - Print one ink per component: black, white or chrome grey. ### Don't - Don't add illustrations, patterns or photography. - Don't use gold or warm metallics; the metal is cool chrome. - Don't print more than one ink colour on a component. - Don't use serif or script type. - Don't wrap products in printed labels or stickers. - Don't set the wordmark large across a lid; it stays a narrow line. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Berry Lacquer | `#86153d` | Shade-matched component body | | 1 | Mirror Chrome | `#c9cbcd` | Cap and sleeve hardware on top of the body | | 2 | Haus White | `#f8f8f8` | Single ink layer for the wordmark on coloured bodies | ## Front Panel Layout No labels; a single line of type printed directly on the component, either vertical on slim pieces or a small centred block on bottles and lids. | Zone | Content | | --- | --- | | Body centre or side | Two-word wordmark | | Below wordmark | Product name and French format line in tiny tracked capitals | | Lid or pan | Block monogram, embossed or debossed | ## Range System Hardware (chrome, frost, white) is fixed; the shade itself colours the body, lid or barrel so each SKU is identified by its product colour rather than by graphics. - Foundation = frosted glass showing the shade + chrome cap - Lip lacquer = berry opaque tube + chrome cap - Blush powder = terracotta lid + debossed monogram pan - Gel-powder highlighter = iridescent compact + coral monogram pan - Liner and lip pencil = cocoa barrel + chrome ends - Balm stick = matte white body + shade-coloured bullet ## Back of Pack Components carry almost nothing on the back; the white folding carton holds the information: wordmark on the front face, then ingredient list, key-ingredient claims, directions, net content and recycling marks on the side panels in small black type. - INCI ingredient list in small uppercase on the carton side - Bilingual English and French product name and net content - Short directions in sentence case - Shade name and number on a carton end flap - Barcode, batch code, PAO icon and recycling marks ## Imagery No imagery. Packs are shot as clean frontal silhouettes on pure white, sometimes open to show the debossed pan or the wand. ## On Shelf On the counter the range reads as a row of chrome caps over blocks of shade colour, so it billboards by metal and product colour rather than by type. ## Agent Prompt Guide Quick Color Reference: - Mirror Chrome: #c9cbcd — Polished caps, mascara and liner sleeves, compact rims, stick bases and pencil end caps - Frosted Glass: #e8eaea — Acid-etched foundation bottle and balm jars that show the shade inside - Matte White: #f4f4f2 — Blush and highlighter balm stick bodies and the gel-powder compact base - Opal Iridescence: #dfe7f0 — Pearly rainbow-sheen lid and rim of the gel-powder highlighter compact - Haus Black: #141414 — Wordmark on chrome sleeves, white sticks and the mascara tube - Haus White: #f8f8f8 — Wordmark and product name reversed out on frosted glass and shade-coloured bodies - Chrome Grey Print: #8d8f92 — Tone-on-tone wordmark printed on polished chrome stick sleeves - Berry Lacquer: #86153d — Shade-matched opaque tube of the berry lip lacquer - Terracotta Blush: #b66b5a — Lid of the blush compact and the debossed powder pan, matched to the shade - Cocoa Liner: #5a3a36 — Pencil, crayon and liner barrels coloured to their shade, capped in chrome - Coral Glow: #e98366 — Highlighter pan shade seen under the clear compact window Create a square-shouldered lip lacquer tube in Berry Lacquer (#86153d) with a tall Mirror Chrome (#c9cbcd) cap, the original two-word wordmark running vertically up the body in white condensed bold capitals. Create a frosted acid-etched glass foundation bottle with a chrome cap, the beige shade visible inside and a tiny centred block of white tracked capitals with an English and a French product line. Make a square compact with a Terracotta Blush (#b66b5a) lid and chrome rim, open to show a powder pan debossed with a large geometric two-letter block monogram. Make a gel-powder highlighter compact with an iridescent pearly lid in Opal Iridescence (#dfe7f0) over a coral monogram pan. Make a slim liner pencil in Cocoa Liner (#5a3a36) with chrome end caps and the wordmark printed vertically in white. Image prompt: Product photo of a new makeup brand in a chrome-hardware style: a frosted acid-etched glass foundation bottle with a tall polished chrome cap, the warm beige shade visible through the glass and a condensed bold grotesque wordmark printed in white with a tiny tracked English and French product line beneath; beside it a berry-coloured rectangular lip lacquer tube with a chrome cap and the wordmark running vertically, a matte white twist-up balm stick, a square compact with a terracotta lid and a chrome rim open to show a powder pan debossed with a large geometric two-letter monogram, and a slim cocoa-brown pencil with chrome ends. Pure white seamless background, crisp even studio light, high-end beauty product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Fenty Beauty** — Also uses sculptural hardware with a geometric monogram and very little type, in a warmer gold-and-black palette. - **MAC Cosmetics** — Shares the one-ink condensed wordmark and shade-led identification, on matte black bullets instead of chrome. - **Rare Beauty** — Also leans on frosted glass and shade colour seen through the component, with softer rounded forms. - **Byredo Makeup** — Shares the object-like metal components and nearly type-free surfaces, with a more sculptural silhouette. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-mirror-chrome: #c9cbcd; --color-frosted-glass: #e8eaea; --color-matte-white: #f4f4f2; --color-opal-iridescence: #dfe7f0; --color-haus-black: #141414; --color-haus-white: #f8f8f8; --color-chrome-grey-print: #8d8f92; --color-berry-lacquer: #86153d; --color-terracotta-blush: #b66b5a; --color-cocoa-liner: #5a3a36; --color-coral-glow: #e98366; /* Typography — families (free lookalikes) */ --font-display: 'Roboto Condensed', 'Arial Narrow Bold', 'Helvetica Condensed', sans-serif; --font-label: 'Inter', Helvetica, Arial, sans-serif; --font-body: 'Inter', Helvetica, Arial, sans-serif; /* Typography — illustrative scale, as a share of the panel (Front of the 30 ml lip lacquer tube body below the cap, about 85 mm tall) */ --panel-height: 85mm; --text-wordmark-vertical: calc(var(--panel-height) * 0.05); --text-wordmark-lid: calc(var(--panel-height) * 0.03); --text-product-name: calc(var(--panel-height) * 0.016); --text-format-line: calc(var(--panel-height) * 0.013); --text-shade-name: calc(var(--panel-height) * 0.012); --text-volume: calc(var(--panel-height) * 0.01); --text-carton-copy: calc(var(--panel-height) * 0.009); /* Proportions */ --printed-area: 5%; --vertical-wordmark-length: 35%; --chrome-share: 30%; --monogram-in-pan: 80%; /* Surfaces */ --surface-berry-lacquer: #86153d; --surface-mirror-chrome: #c9cbcd; --surface-haus-white: #f8f8f8; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-mirror-chrome: #c9cbcd; --color-frosted-glass: #e8eaea; --color-matte-white: #f4f4f2; --color-opal-iridescence: #dfe7f0; --color-haus-black: #141414; --color-haus-white: #f8f8f8; --color-chrome-grey-print: #8d8f92; --color-berry-lacquer: #86153d; --color-terracotta-blush: #b66b5a; --color-cocoa-liner: #5a3a36; --color-coral-glow: #e98366; /* Typography — families (free lookalikes) */ --font-display: 'Roboto Condensed', 'Arial Narrow Bold', 'Helvetica Condensed', sans-serif; --font-label: 'Inter', Helvetica, Arial, sans-serif; --font-body: 'Inter', Helvetica, Arial, sans-serif; /* Typography — illustrative scale, as a share of the panel (Front of the 30 ml lip lacquer tube body below the cap, about 85 mm tall) */ --panel-height: 85mm; --text-wordmark-vertical: calc(var(--panel-height) * 0.05); --text-wordmark-lid: calc(var(--panel-height) * 0.03); --text-product-name: calc(var(--panel-height) * 0.016); --text-format-line: calc(var(--panel-height) * 0.013); --text-shade-name: calc(var(--panel-height) * 0.012); --text-volume: calc(var(--panel-height) * 0.01); --text-carton-copy: calc(var(--panel-height) * 0.009); /* Proportions */ --printed-area: 5%; --vertical-wordmark-length: 35%; --chrome-share: 30%; --monogram-in-pan: 80%; /* Surfaces */ } ```