Citrus Rush

Curated view1 / 4

Photography: drinkolipop.com. All imagery belongs to its respective owner.

What makes the design work

Olipop brand study

Visual observations across the brand’s packaging. Individual formats and editions may vary.

Arched wordmark

Widely spaced geometric capitals on an upward arc across the shoulder, about 85% of the front width, letters rotated along the curve.

Flavour icon

One chunky flat vector of the flavour with a dark outline, about 30% of can height, centred.

Two-line name

Flavour name in a soft bold serif stacked on two lines under the icon, in a colour that contrasts with the body.

Reading the label

A single solid can colour with a centred vertical stack: arched wordmark, icon, flavour name, tagline, volume; narrow claim columns on both edges.

Shoulder: Small line of copy, then the arched wordmark
Centre: One chunky flat icon of the flavour with small sparkle marks
Lower centre: Two-line serif flavour name and the tagline
Edges: Left: ingredient-type list or stacked figures and Non-GMO; right: sugar grams and a circular badge
Base: Volume line

Typography & hierarchy

The arched wordmark curves over the can shoulder and is the first read; the flavour icon sits centre stage beneath it; the flavour name in a large two-line soft serif follows, then a small serif tagline and the volume. Ingredient-type and sugar figures run in narrow columns down the left and right edges.

Display
Futura Bold, Brandon Grotesque Black
Bold geometric sans, widely spaced
Uppercase · Bold
Headline
Cooper Bold, Recoleta Bold
Soft bold serif with rounded terminals
Title case or lowercase depending on can · Bold, SemiBold
Label
Gotham Medium, Proxima Nova
Compact geometric sans
Title case, uppercase for the shoulder line · Medium, SemiBold

Typeface suggestions based on visual similarity. These are not verified font identifications.

How the range holds together

One saturated can colour and one icon per flavour, with a two- or three-colour ink set chosen for contrast; wordmark arc, layout and type stay identical across the range.

Shelf presence

In the cooler the cans form a rainbow of solid colours, each column one flavour, while the identical arched wordmark repeats across every shoulder and reads as one brand band.

See the full Olipop study