star treatment®

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Photography: starface.world. All imagery belongs to its respective owner.

What makes the design work

Starface brand study

Visual observations across the brand’s packaging. Individual formats and editions may vary.

Star-eyed smiley

Small black smile with two five-point star eyes, centred above the wordmark at about 6% of carton height.

Bubble wordmark

Ultra-heavy rounded capitals about 80% of carton width in Liquorice Black (#1d1a1a), or Holo Rainbow gradient on blue.

Header strip

Band about 12% of carton height in a contrasting colour such as Grape Soda (#8a3fc4), with a punched round hang hole.

Reading the label

Full-colour carton front with a darker or contrasting header strip at the top; content stacked centred down a single column, ending in a thin-ruled information grid.

Header strip: Contrast colour band with hang hole, sometimes printed with stars
Upper centre: Small smiley with star eyes
Middle: Full-width rounded wordmark, then two-line lowercase product name
Lower third: Ruled box: benefits, count and patch colours shown as a small swatch column

Typography & hierarchy

The smiley sits small at the top centre, then the oversized rounded wordmark spans the carton width. A two-line lowercase product name follows, and the lower third holds a thin-ruled box of claims and count in small monospaced type, with bold verbs picked out. Balm cartons drop the big wordmark for a small lowercase name at the top and a giant cropped 'STAR' on the stick.

Display
Cooper Black-style bubble letters, Gopher Black
Ultra-heavy rounded display sans
Uppercase · Regular (heavy)
Headline
Helvetica Now Bold, Inter Bold
Bold grotesque sans
Lowercase · Bold
Body
Space Mono, IBM Plex Mono
Monospace
Lowercase · Regular, Bold

Typeface suggestions based on visual similarity. These are not verified font identifications.

How the range holds together

Flat colour coding by product type, with the layout, smiley and wordmark fixed; balms are coded by stick and band colour, and licensed collaborations replace the smiley with the partner character on a red compact.

Shelf presence

Hung on pegs, the cartons form a wall of hot pink, light pink, blue and yellow with the same smiley and wordmark at the same height, and the header strips create a second stripe of contrast colour along the top.

See the full Starface study