


Campaign images © Starface, from starface.world
Starface
star-eyed smiley in neon bubblegum
Starface turns spot care into a sticker-shop product: every hanging carton is a single saturated colour (Hot Pink #f0249a, Candy Floss, Pool Blue #3fc4e3, Grape Soda) under a contrasting header strip with a punched hang hole, and a tiny smiley whose eyes are stars sits above a chunky rounded wordmark spanning the width. Below it, a two-line lowercase product name and a thin-ruled info box in monospace type give the pack a casual lab-label feel, with a small column of the patch colours inside the box. The same face carries onto glossy rounded-square compacts that open to show star patches, and lip balm cartons with a die-cut window over a stick wrapped in a fat cropped 'STAR' band whose colour changes per flavour.
- Skincare
- Light pack
- Playful colour
- Colour-coded range
- Bold typographic
Color Palette
Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.
Pack body
Hot Pink
#f0249a
Signature carton, compact and header-strip colour for the core hydro-star patches
Candy Floss
#f7a8df
Lighter pink carton for the pink-patch variant, and the bubblegum balm body
Label
Balm White
#fbfafa
White stick body of the birthday-cake balm under a sprinkle-pattern 'STAR' band
Ink
Liquorice Black
#1d1a1a
Wordmark, smiley face, product names and info box text and rules
Accent
Slime Green
#5fd23a
One of the bright star-patch colours shown beside the carton and in the swatch column
Holo Rainbow
#b8a6e6
Iridescent gradient fill of the wordmark and smiley on the blue cartons
Range coding
Pool Blue
#3fc4e3
Carton colour for the salicylic acid microdart and treatment lines
Grape Soda
#8a3fc4
Header strip on hot-pink cartons, and the super grape balm carton and stick
Sticker Yellow
#f8e40c
Carton colour for nose strips and tiny star jars
Hello Red
#e3141f
Glossy compact body for the licensed character collaboration
Typography
Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.
The smiley sits small at the top centre, then the oversized rounded wordmark spans the carton width. A two-line lowercase product name follows, and the lower third holds a thin-ruled box of claims and count in small monospaced type, with bold verbs picked out. Balm cartons drop the big wordmark for a small lowercase name at the top and a giant cropped 'STAR' on the stick.
Type scale
Estimated cap size as a share of the panel · Front of the hanging hydro-star patch carton below the header strip, about 105 mm tall
balm-star-band
22% · Regular · Display
GLOW
wordmark
9% · Regular · Display
GLOWPOP
balm-name
3.4% · Bold · Headline
glow balm
product-name
3% · Bold · Headline
hydro-dot® spot patches
claim-verbs
1.8% · Bold · Body
absorbs, covers, flattens
claim-copy
1.8% · Regular · Body
fluid, protects skin
Fonts
Display
Titan One
- Looks like
- Cooper Black-style bubble letters, Gopher Black
- Type
- Ultra-heavy rounded display sans
- Weight
- Regular (heavy)
- Case
- Uppercase
- Tracking
- Tight, about -2%
- Fallback
- Arial Rounded MT Bold, Arial Black
Wordmark across the carton width (black on pink and yellow, rainbow gradient on blue) and the cropped 'STAR' band around balm sticks.
Headline
Inter
- Looks like
- Helvetica Now Bold, Inter Bold
- Type
- Bold grotesque sans
- Weight
- Bold
- Case
- Lowercase
- Tracking
- Normal
- Fallback
- Helvetica, Arial
Two short lines of product name under the wordmark, with the ® kept on the patch name.
Body
Space Mono
- Looks like
- Space Mono, IBM Plex Mono
- Type
- Monospace
- Weight
- Regular, Bold
- Case
- Lowercase
- Tracking
- Normal
- Fallback
- Courier New, monospace
Claims inside the ruled box with bold benefit verbs, patch count and net weight strip.
Structure & Proportions
Proportions
| Purpose | Value | Preview |
|---|---|---|
| Header strip | About 12% of total carton height, with a centred hang hole | |
| Wordmark width | About 80% of carton width | |
| Wordmark position | About 35% down the front, under the smiley | |
| Info box | About 25% of carton height, lower third, full width minus margins | |
| Balm band | Cropped wordmark wraps about 30% of the stick height | |
| Colours per carton | Three: body colour, header colour and black ink | — |
| Density | Open upper half, one tight ruled box below | — |
Shapes
| Element | Value | Preview |
|---|---|---|
| Header strip | Contrasting band with a round hang hole | |
| Info box | Thin-ruled rectangle split into cells | |
| Compact | Glossy rounded square with a flip mirror lid | |
| Patch | Five-point star | |
| Balm stick | Short cylinder with a clear domed cap |
Finishes
Flat matte board
Hanging and balm cartons · matte
Gloss moulded plastic
Compacts and balm sticks · gloss
Iridescent gradient print
Wordmark and smiley on blue cartons · holographic
Formats and materials
| Formats | Hanging carton with patches, Rounded square compact, Lip balm stick in window carton, Jar, Pouch |
| Materials | Paperboard, Gloss plastic, Hydrocolloid patches |
| Closures | Flip-open rounded square compacts with mirror lid; twist-up balm sticks with clear domed caps; tuck-end cartons with a punched hang hole |
| Decoration | Star-eyed smiley icon, Star-shaped patches shown beside the box, Star prints on strips, Oversized cropped wordmark band |
Front Panel
Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.
Full-colour carton front with a darker or contrasting header strip at the top; content stacked centred down a single column, ending in a thin-ruled information grid.
| Zone | Content |
|---|---|
| Header strip | Contrast colour band with hang hole, sometimes printed with stars |
| Upper centre | Small smiley with star eyes |
| Middle | Full-width rounded wordmark, then two-line lowercase product name |
| Lower third | Ruled box: benefits, count and patch colours shown as a small swatch column |
Range System
Flat colour coding by product type, with the layout, smiley and wordmark fixed; balms are coded by stick and band colour, and licensed collaborations replace the smiley with the partner character on a red compact.
- Hydro-stars = hot pink carton + purple header
- Pink patches = candy floss carton + hot pink header
- Salicylic acid = pool blue carton + rainbow wordmark
- Nose strips = yellow carton + purple starry header
- Birthday-cake balm = white stick, sprinkle 'STAR' band
- Grape balm = purple carton and stick, pink band
Back of Pack & Shelf
The back keeps the body colour and repeats the ruled-box system: a casual lowercase how-to in numbered steps, ingredients, warnings and a barcode, all in black monospace inside thin rules.
- Numbered lowercase 'how to use' steps
- Ingredients list (hydrocolloid, actives where present)
- Caution and 'for external use' line
- Barcode inside a ruled cell
- Recycling note and distributor address
On shelf
Hung on pegs, the cartons form a wall of hot pink, light pink, blue and yellow with the same smiley and wordmark at the same height, and the header strips create a second stripe of contrast colour along the top.
Imagery
No photography; graphics are limited to the star-eyed smiley, solid stars in contrasting colours, sprinkles on the cake balm and the patches themselves pictured beside the pack.
Guidelines
Do
- Flood the whole carton in one saturated colour such as Hot Pink (#f0249a) and add a contrasting header strip about 12% tall with a hang hole.
- Place a small black smiley with star-shaped eyes centred above the wordmark.
- Set the wordmark in the heavy rounded Display face across about 80% of the width.
- Write product names in lowercase Headline sans and claims in lowercase Body monospace inside a thin-ruled box.
- Give each product type its own body colour: pink, blue, purple, yellow.
- Wrap round components with an oversized cropped piece of the Display wordmark.
Don't
- Don't use muted, beige or clinical white grounds on cartons.
- Don't set the product name in uppercase or serif.
- Don't use photography or ingredient illustrations.
- Don't add metallic foil or premium finishes; it should look like toy plastic and sticker print.
- Don't crowd the front: one smiley, one wordmark, one name, one info box.
- Don't use more than one gradient element per pack.
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