Ethique
Selected packaging
1 curated reference
Haircare · Carton
St Clements Clarifying Shampoo Bar
Ethique’s St Clements solid shampoo bar is shown above its orange carton, with citrus fruit echoing the scent cues. The front makes bar size and number of uses prominent, helping a bottle-free format communicate its amount and use case quickly.
Colours in this photograph
Sampled from the curated cover, including background and props. Screen colours, not print specifications.
A closer look
Read the full studyDesign observations from the selected packaging.
A bar sits directly on its carton
The exposed bar rests on the package in the image, making the solid format immediately legible. The citrus props flank the two pack elements and reinforce the St Clements name without hiding the front panel.
Type changes scale by importance
The oversized script wordmark takes the first read, with the product category and variant set in smaller clear lines below. The 80-use badge sits in its own block, visually separating a practical quantity cue from the brand.
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