About this packaging
Ethique’s St Clements solid shampoo bar is shown above its orange carton, with citrus fruit echoing the scent cues. The front makes bar size and number of uses prominent, helping a bottle-free format communicate its amount and use case quickly.
Ethique identifies St Clements as a clarifying shampoo bar for oily scalp and hair, sold as a 110 g / 3.88 oz full bar. The product page estimates at least 80 washes per bar and says it is equivalent to three bottles of liquid shampoo.[1]
Pack construction & use
- Bar and carton
- The selected image shows a solid rectangular bar resting on its orange carton. Ethique describes the item as a solid shampoo bar and gives a 110 g net weight; the image shows no separate plastic bottle or rigid container.[1]
- Front-panel information
- The carton front displays the Ethique mark, “Clarifying Solid Shampoo Bar,” St Clements, and an 80-use callout. These statements make format, variant and expected use count visible at a glance.Observed in the reference photograph
What makes the design work
Editorial analysis of this packaging reference.
A bar sits directly on its carton
The exposed bar rests on the package in the image, making the solid format immediately legible. The citrus props flank the two pack elements and reinforce the St Clements name without hiding the front panel.
Type changes scale by importance
The oversized script wordmark takes the first read, with the product category and variant set in smaller clear lines below. The 80-use badge sits in its own block, visually separating a practical quantity cue from the brand.
The carton makes format familiar
The square carton provides a conventional rectangular face for a solid product that might otherwise need explanation. The direct statement “solid shampoo bar” does that work while preserving the clear citrus color story.
Ideas for your next brief
- State the solid format directly on the front when it replaces a familiar bottled category.
- Keep use-count or size information in its own high-contrast block.
- Use the bar’s campaign props to reinforce its variant without obscuring carton copy.
Sources & further reading
Researched 19 October 2026
