Photography: Ethique official photography. Images belong to their respective owners.

Ethique

Orange carton, oversized white script and a lathered square bar

The selected St Clements presentation shows a pale yellow square shampoo bar, covered partly in foam, resting on a bright orange carton. An oversized white script producer mark spans almost the entire upper front. Smaller left-aligned product and variant lines sit below, while a separate pale square isolates the 80-use claim at the lower right. The visible 110 g line sits near the top edge. This is the photographed earlier script-logo edition: Ethique’s later rebrand documentation describes changed names and bar shapes, which should not be projected onto this specimen.

https://ethique.com Explore the brand

Hair
Light pack
Bold typographic
Playful colour

About this study

Earlier photographed orange St Clements script-logo carton and square bar. Later renamed/crescent-bar presentations are outside this visual audit.

St Clements Clarifying Shampoo Bar

Sources & evidence · Reviewed 2026-10-19

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Label

Orange carton field
#F58B24
Approximate saturated orange front and side. It creates the main package colour; the much larger yellow photographic background is a separate scene element.

Ink

Warm white lettering
#FFF0CC
Approximate flowing producer, product lines and small type. Warm lighting and orange reflection influence its appearance.

Accent

Pale use-count panel
#F7DDA4
Approximate light square behind the orange 80-use claim. It provides a bounded practical-information field beneath the large identity.

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The flowing white producer name is much larger than any functional text and extends close to both front edges. Its leaf-like detail belongs to the identity. Below it, the product category is split into a lighter first line and a heavier shampoo-bar line. A short rule precedes the bold St Clements variant, with a smaller hair-use line beneath. The 80-use square sits separately at the lower right, while net weight is small near the upper edge. The layout is predominantly left-aligned in its lower information area, rather than centred beneath the script.

Fonts

Expressive identity alternative
Caveat
Looks like
Caveat
Type
Handwritten script
Weight
Bold 700
Case
Lowercase-led original name
Tracking
Natural joining rhythm
Fallback
cursive
A proposed handwritten direction for an original identity. It is not a close attribution of Ethique’s custom brush lettering; develop a unique word shape and avoid copying its leaf detail or edge-spanning proportions exactly.
Functional carton information
Nunito Sans
Looks like
Nunito Sans
Type
Sans serif
Weight
Regular 400 / Bold 700
Case
Uppercase category and variant; sentence-case support
Tracking
Neutral
Fallback
sans-serif
Use weight contrast to distinguish product format from variant and small support. Keep the use-count digits strong inside their own panel, with the qualification readable at actual carton size.

Structure & Proportions

Visual proportions and finish previews are illustrative. Confirmed construction details and uncertainties are distinguished in the study notes.

Proportions

Purpose	Value	Preview
Box and bar	The exposed square bar is close in apparent width to the carton front and sits directly above it. Perspective is not used to calculate fit or internal clearance.	—
Producer scale	The script occupies most of the upper front width, making the identity a graphic shape rather than a small label heading.	—
Lower information	A left-aligned text cluster and a separate right-hand use-count square divide the lower face into two functional areas.	—

Shapes

Element	Value	Preview
Carton	Compact straight-edged box with a square-looking front.
Shampoo bar	Thick square solid with softly rounded edges, partly covered in foam.
Use-count badge	Small pale square at the lower right.
Category divider	Short horizontal rule above the variant name.

Finishes

Flat orange graphic appearance
Carton front and side; precise print finish unknown. · matte
Opaque pale lettering
Script and functional copy; ink system unverified. · matte

Formats and materials


Formats	A compact folded carton with a nearly square front, paired in the photograph with an exposed square solid shampoo bar. The front reads 110 g / 3.88 oz.
Materials	The official packaging FAQ describes the relevant packaging programme as home-compostable, recyclable and forestry-certified. These are brand statements; the selected carton’s exact board grade, coating, adhesive and certification mark are not independently identified., No rigid bottle is shown. The visible product is a solid bar, but the image alone does not establish the full supplied packing sequence or whether any unseen inner wrap was used.
Closures	A narrow folded seam is visible along the carton’s lower edge. The carton is closed, with no demonstrated opening action, inner support or fastening detail. The bar is staged outside it rather than shown being removed.
Decoration	Large white script dominates the orange face. Functional text, net weight and a separate use-count square supply practical information without a printed citrus illustration on the visible main panel.

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

The main front is a full orange field. A large script identity spans the top, while the product, variant and hair-use wording form a compact left-hand block below. The separate 80-use square aligns near the bottom right. Small net-weight text occupies an upper corner. The visible side carries additional small information, but it is not readable enough to reconstruct.

Zone	Content
Oversized producer	Flowing white lettering and a small leaf-like detail supply the strongest recognition cue. Its scale takes priority over a conventional empty margin.
Product format	Clarifying solid and shampoo bar are split into two lines with differing weights. The explicit format wording helps distinguish a shampoo bar from ordinary soap.
Variant and use case	St Clements appears in bold capitals beneath a short rule, with a small line indicating oily-hair use. The variant is secondary to the product format.
Use-count square	The 80-use claim is enclosed in a pale square with orange text. It is a claim printed on this edition, not an independently measured guarantee of washes.
Net weight	110 g / 3.88 oz. is readable near the upper edge. It provides an amount independent of the estimated-use claim.

Range System

Ethique’s official packaging FAQ explains that an earlier redesign used colour, bar shape and practical callouts to help distinguish products. A later official rebrand article describes changed names and crescent shampoo shapes. This study remains tied to the square St Clements bar and script-logo carton shown, without assigning later foil, geometry or formulation details to it.

The selected front separates measurable quantity from an estimated-use statement, which is a useful distinction for a solid product replacing a familiar liquid format. Both should remain legible and appropriately qualified in original work.
Colour and explicit category wording can help differentiate bars, but an actual range audit would be needed before claiming that orange consistently means clarifying across every Ethique edition or market.

Back of Pack & Shelf

The rear, top opening and interior are unseen. A narrow right-side panel is visible at an angle, but its small text cannot be read reliably.

Do not reconstruct ingredients, use-count footnotes or disposal icons from the blurred side panel.
Verify the exact edition before copying current packaging guidance into an archive description.
Do not treat the wet styled carton as proof of water resistance or suitability for shower storage.

On shelf

The oversized script and orange field should register before the smaller format and variant wording. At closer range, the pale 80-use square offers a practical comparison cue, while the net weight remains a separate factual amount. This is visual interpretation, not a shopper test. Showing the bar outside its carton is particularly helpful for a new-format catalogue because the closed box alone could resemble many other small personal-care products.

Imagery

An orange wedge and cut lime flank the carton, with another lime near the image edge. The pale yellow bar above is covered in lather, making the use of a solid format understandable without a person in frame. A saturated yellow background extends the citrus colour story but is not part of the carton palette. Foam overlaps the bar and approaches the carton top; that is a campaign arrangement, not a recommended storage method or a demonstration of the box’s wet strength.

Guidelines

Editorial principles for an original design brief, not official brand guidelines.

Do

Keep this square-bar script-logo edition distinct from later rebranding.
State the solid product format explicitly on the front.
Separate net weight from estimated-use claims.
Show the actual bar when explaining the package system.

Don't

Do not import later crescent shapes or foil claims into this specimen.
Do not treat the styled foam as evidence that the carton is waterproof.
Do not reproduce the custom script or leaf identity.
Do not assign precise board, adhesive or coating specifications without evidence.

Sources & evidence

Ethique New Packaging FAQbrand
The New Face of Ethiquebrand

How this study was built

range · Sourced fact
Earlier packaging FAQ explains category differentiation through colour, shapes and practical callouts.Ethique New Packaging FAQ
edition · Sourced fact
Later rebrand article describes new naming and crescent shampoo shapes, requiring edition separation.The New Face of Ethique
structure · Visual observation
Square solid bar sits above a compact closed carton.
typography · Visual observation
Large white script dominates left-aligned sans-serif format/variant information.
label · Visual observation
110 g / 3.88 oz. and a separate 80-use field are visible.
palette · Visual observation
Orange/pale carton graphics differ from yellow backdrop and fruit colours.
imagery · Editorial interpretation
Lather communicates use but does not establish carton wet strength.

What remains unverified

Original US single-product URL failed; exact visible name, weight and count read from approved image.
Brand packaging statements are not a complete selected-carton material specification.
Later rebrand information used only to establish edition limits.
Fonts are alternatives; side, rear and interior information not reconstructed.

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# Ethique — Pack Style > Orange carton, oversized white script and a lathered square bar **Category:** Beauty · **Theme:** light **Source:** https://ethique.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. **Study scope:** Earlier photographed orange St Clements script-logo carton and square bar. Later renamed/crescent-bar presentations are outside this visual audit. **Reference IDs:** curated-ethique-st-clements-clarifying-shampoo-bar **Reviewed:** 2026-10-19 The selected St Clements presentation shows a pale yellow square shampoo bar, covered partly in foam, resting on a bright orange carton. An oversized white script producer mark spans almost the entire upper front. Smaller left-aligned product and variant lines sit below, while a separate pale square isolates the 80-use claim at the lower right. The visible 110 g line sits near the top edge. This is the photographed earlier script-logo edition: Ethique’s later rebrand documentation describes changed names and bar shapes, which should not be projected onto this specimen. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Orange carton field | `#F58B24` | `--color-orange-carton-field` | Label | Approximate saturated orange front and side. It creates the main package colour; the much larger yellow photographic background is a separate scene element. | | Warm white lettering | `#FFF0CC` | `--color-warm-white-lettering` | Ink | Approximate flowing producer, product lines and small type. Warm lighting and orange reflection influence its appearance. | | Pale use-count panel | `#F7DDA4` | `--color-pale-use-count-panel` | Accent | Approximate light square behind the orange 80-use claim. It provides a bounded practical-information field beneath the large identity. | ## Tokens — Typography The flowing white producer name is much larger than any functional text and extends close to both front edges. Its leaf-like detail belongs to the identity. Below it, the product category is split into a lighter first line and a heavier shampoo-bar line. A short rule precedes the bold St Clements variant, with a smaller hair-use line beneath. The 80-use square sits separately at the lower right, while net weight is small near the upper edge. The layout is predominantly left-aligned in its lower information area, rather than centred beneath the script. ### Expressive identity alternative — Caveat · `--font-expressive-identity-alternative` - **Classification:** Handwritten script - **Free lookalike:** Caveat (Google Fonts) - **Fallback:** cursive - **Weights:** Bold 700 - **Case:** Lowercase-led original name - **Tracking:** Natural joining rhythm - **Role:** A proposed handwritten direction for an original identity. It is not a close attribution of Ethique’s custom brush lettering; develop a unique word shape and avoid copying its leaf detail or edge-spanning proportions exactly. ### Functional carton information — Nunito Sans · `--font-functional-carton-information` - **Classification:** Sans serif - **Free lookalike:** Nunito Sans (Google Fonts) - **Fallback:** sans-serif - **Weights:** Regular 400 / Bold 700 - **Case:** Uppercase category and variant; sentence-case support - **Tracking:** Neutral - **Role:** Use weight contrast to distinguish product format from variant and small support. Keep the use-count digits strong inside their own panel, with the qualification readable at actual carton size. ## Structure & Materials - **Formats:** A compact folded carton with a nearly square front, paired in the photograph with an exposed square solid shampoo bar. The front reads 110 g / 3.88 oz. - **Materials:** The official packaging FAQ describes the relevant packaging programme as home-compostable, recyclable and forestry-certified. These are brand statements; the selected carton’s exact board grade, coating, adhesive and certification mark are not independently identified., No rigid bottle is shown. The visible product is a solid bar, but the image alone does not establish the full supplied packing sequence or whether any unseen inner wrap was used. - **Closures:** A narrow folded seam is visible along the carton’s lower edge. The carton is closed, with no demonstrated opening action, inner support or fastening detail. The bar is staged outside it rather than shown being removed. - **Decoration:** Large white script dominates the orange face. Functional text, net weight and a separate use-count square supply practical information without a printed citrus illustration on the visible main panel. ### Proportions | Purpose | Value | | --- | --- | | Box and bar | The exposed square bar is close in apparent width to the carton front and sits directly above it. Perspective is not used to calculate fit or internal clearance. | | Producer scale | The script occupies most of the upper front width, making the identity a graphic shape rather than a small label heading. | | Lower information | A left-aligned text cluster and a separate right-hand use-count square divide the lower face into two functional areas. | ### Shapes | Element | Shape | | --- | --- | | Carton | Compact straight-edged box with a square-looking front. | | Shampoo bar | Thick square solid with softly rounded edges, partly covered in foam. | | Use-count badge | Small pale square at the lower right. | | Category divider | Short horizontal rule above the variant name. | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Flat orange graphic appearance | Carton front and side; precise print finish unknown. | matte | | Opaque pale lettering | Script and functional copy; ink system unverified. | matte | ## Pack Elements ### Bar above its box **Role:** Explain the solid format The photograph links the conventional carton to the actual object used in the shower. ### Large script plus clear sans-serif **Role:** Balance identity and function Expressive producer lettering is followed by straightforward format and variant text. ### Isolated use-count field **Role:** Separate a practical claim The small pale square gives the count a defined location without enlarging all lower copy. ## Do's and Don'ts ### Do - Keep this square-bar script-logo edition distinct from later rebranding. - State the solid product format explicitly on the front. - Separate net weight from estimated-use claims. - Show the actual bar when explaining the package system. ### Don't - Do not import later crescent shapes or foil claims into this specimen. - Do not treat the styled foam as evidence that the carton is waterproof. - Do not reproduce the custom script or leaf identity. - Do not assign precise board, adhesive or coating specifications without evidence. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Orange carton | `#F58B24` | Unifies the visible package faces. | | 1 | Warm white identity | `#FFF0CC` | Provides strong large-scale contrast. | | 2 | Pale count panel | `#F7DDA4` | Separates a usage claim from category and variant. | ## Front Panel Layout The main front is a full orange field. A large script identity spans the top, while the product, variant and hair-use wording form a compact left-hand block below. The separate 80-use square aligns near the bottom right. Small net-weight text occupies an upper corner. The visible side carries additional small information, but it is not readable enough to reconstruct. | Zone | Content | | --- | --- | | Oversized producer | Flowing white lettering and a small leaf-like detail supply the strongest recognition cue. Its scale takes priority over a conventional empty margin. | | Product format | Clarifying solid and shampoo bar are split into two lines with differing weights. The explicit format wording helps distinguish a shampoo bar from ordinary soap. | | Variant and use case | St Clements appears in bold capitals beneath a short rule, with a small line indicating oily-hair use. The variant is secondary to the product format. | | Use-count square | The 80-use claim is enclosed in a pale square with orange text. It is a claim printed on this edition, not an independently measured guarantee of washes. | | Net weight | 110 g / 3.88 oz. is readable near the upper edge. It provides an amount independent of the estimated-use claim. | ## Range System Ethique’s official packaging FAQ explains that an earlier redesign used colour, bar shape and practical callouts to help distinguish products. A later official rebrand article describes changed names and crescent shampoo shapes. This study remains tied to the square St Clements bar and script-logo carton shown, without assigning later foil, geometry or formulation details to it. - The selected front separates measurable quantity from an estimated-use statement, which is a useful distinction for a solid product replacing a familiar liquid format. Both should remain legible and appropriately qualified in original work. - Colour and explicit category wording can help differentiate bars, but an actual range audit would be needed before claiming that orange consistently means clarifying across every Ethique edition or market. ## Back of Pack The rear, top opening and interior are unseen. A narrow right-side panel is visible at an angle, but its small text cannot be read reliably. - Do not reconstruct ingredients, use-count footnotes or disposal icons from the blurred side panel. - Verify the exact edition before copying current packaging guidance into an archive description. - Do not treat the wet styled carton as proof of water resistance or suitability for shower storage. ## Imagery An orange wedge and cut lime flank the carton, with another lime near the image edge. The pale yellow bar above is covered in lather, making the use of a solid format understandable without a person in frame. A saturated yellow background extends the citrus colour story but is not part of the carton palette. Foam overlaps the bar and approaches the carton top; that is a campaign arrangement, not a recommended storage method or a demonstration of the box’s wet strength. ## On Shelf The oversized script and orange field should register before the smaller format and variant wording. At closer range, the pale 80-use square offers a practical comparison cue, while the net weight remains a separate factual amount. This is visual interpretation, not a shopper test. Showing the bar outside its carton is particularly helpful for a new-format catalogue because the closed box alone could resemble many other small personal-care products. ## Agent Prompt Guide Quick Color Reference: - Orange carton field: #F58B24 — Approximate saturated orange front and side. It creates the main package colour; the much larger yellow photographic background is a separate scene element. - Warm white lettering: #FFF0CC — Approximate flowing producer, product lines and small type. Warm lighting and orange reflection influence its appearance. - Pale use-count panel: #F7DDA4 — Approximate light square behind the orange 80-use claim. It provides a bounded practical-information field beneath the large identity. Create an original orange carton with a large expressive white name. Use clear left-aligned format and variant information with a separate count placeholder. Show a square solid bar above the box, keeping scene colour distinct from pack colour. Image prompt: Create an original fictional solid-shampoo presentation with a compact orange carton and pale yellow square bar shown separately above it. Develop a unique large white handwritten producer name, clear left-aligned sans-serif product format and variant, a readable net-weight field and a separate pale square for an explicitly qualified estimated-use placeholder. Add citrus-inspired props and a small amount of lather on the bar to explain the format. Do not imply waterproof carton or certified material properties without a supplied specification; do not reproduce existing logos, Ethique script, its leaf detail or St Clements artwork. ## Study sources & limitations - [Ethique New Packaging FAQ](https://ethique.com.au/pages/faq-new-packaging) - [The New Face of Ethique](https://ethique.com.au/blogs/behind-the-scenes/the-new-face-of-ethique) - Original US single-product URL failed; exact visible name, weight and count read from approved image. - Brand packaging statements are not a complete selected-carton material specification. - Later rebrand information used only to establish edition limits. - Fonts are alternatives; side, rear and interior information not reconstructed. ### Evidence notes - **range (source):** Earlier packaging FAQ explains category differentiation through colour, shapes and practical callouts. Sources: [Ethique New Packaging FAQ](https://ethique.com.au/pages/faq-new-packaging). - **edition (source):** Later rebrand article describes new naming and crescent shampoo shapes, requiring edition separation. Sources: [The New Face of Ethique](https://ethique.com.au/blogs/behind-the-scenes/the-new-face-of-ethique). - **structure (visual):** Square solid bar sits above a compact closed carton. - **typography (visual):** Large white script dominates left-aligned sans-serif format/variant information. - **label (visual):** 110 g / 3.88 oz. and a separate 80-use field are visible. - **palette (visual):** Orange/pale carton graphics differ from yellow backdrop and fruit colours. - **imagery (interpretation):** Lather communicates use but does not establish carton wet strength. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-orange-carton-field: #F58B24; --color-warm-white-lettering: #FFF0CC; --color-pale-use-count-panel: #F7DDA4; /* Typography — families (free lookalikes) */ --font-expressive-identity-alternative: 'Caveat', cursive; --font-functional-carton-information: 'Nunito Sans', sans-serif; /* Surfaces */ --surface-orange-carton: #F58B24; --surface-warm-white-identity: #FFF0CC; --surface-pale-count-panel: #F7DDA4; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-orange-carton-field: #F58B24; --color-warm-white-lettering: #FFF0CC; --color-pale-use-count-panel: #F7DDA4; /* Typography — families (free lookalikes) */ --font-expressive-identity-alternative: 'Caveat', cursive; --font-functional-carton-information: 'Nunito Sans', sans-serif; /* Surfaces */ } ```