Fly By Jing Erjingtiao Chilis

About this packaging

Fly By Jing’s Erjingtiao Chilis are dried Sichuan peppers presented in a vivid purple pouch. The selected image shows the information-heavy side of the pack: a compact brand story, product name, and use cue are integrated into a striking yellow-on-purple layout.

Fly By Jing identifies Erjingtiao as a Sichuan chili variety known for mild heat and strong fragrance, and describes several uses including dry-frying, grinding into chili oils, and combining with spices. The product page identifies the chilis as being from Sichuan.[1]

Pack construction & use

Pouch: A flexible pouch has a sealed top, tear notches and a visible horizontal closure line. The face is marked 1.76 oz (50 g).Observed in the reference photograph
Information panel: The photographed face combines a short brand story, prominent Fly By Jing and Erjingtiao Chilis lettering, and a lower line describing the peppers as intensely fragrant.Observed in the reference photograph

What makes the design work

Editorial analysis of this packaging reference.

A high-contrast palette stands apart from ingredient cues

The saturated violet field, bright yellow type, and turquoise scene create a palette unlike the dried red peppers arranged around the pack. The contrast gives the pouch strong shelf and feed presence while keeping the actual ingredient visible in the photograph rather than relying on a printed chili illustration.

Large product lettering organizes dense copy

The brand name forms the largest line near the center, with Erjingtiao Chilis arcing beneath it and a short intensity statement lower down. Smaller story text sits above and around this core, so the product name remains the first practical read despite the unusually dense layout.

Brand voice becomes part of the composition

Narrow vertical lines and side text frame the large central names. Overlapping red, yellow and turquoise bursts interrupt the stripes, turning short statements into a graphic focal point rather than placing all supporting copy in a quiet block.

Ideas for your next brief

When a package carries a long brand story, preserve a clearly dominant product name and a distinct use or intensity cue.
A deliberately unexpected color system can create recognition for a familiar ingredient; use the photographed ingredient to reconnect the palette to the product.