MCP

Data model

What is inside packaging references, pack styles and the taxonomy.

Packinspo MCP answers in Markdown with stable sections. The fields below are what to expect; new fields may be added over time.

Packaging references

A reference is one real, shipped pack, selected as the standout pack of its brand.

slug: identifier used by get_pack and in the page URL /p/<slug>
brand and product title
summary: one paragraph on what the pack is and why it was selected
category, format and material: material is stated only when a source confirms it; otherwise it is marked unverified
style tags: such as Minimal, Typographic, Illustrated, Colourful
study: product context, pack construction and use, design analysis, takeaways for your next brief
sources: brand, product, designer or editorial pages used by the study
photos: up to six image URLs and the photography credit

A pack style describes a brand's packaging system.

slug: the brand slug, used by get_style and in /styles/<slug>
mood: one line on the visual direction
palette: named colours with HEX values and roles (pack body, label, ink, accent, range coding)
typography: roles with lookalike typefaces and suggested Google Fonts alternatives
structure: formats, materials, closures, finishes, decoration
label: front-panel layout and zones; back panel when studied
range: how variants are told apart
do and don't: rules for using the style
exports: PACK.md (extended and compact), DTCG design tokens, CSS variables, Tailwind v4 theme

Industries: Beauty, Food & Beverages; industries with fewer than eight references stay hidden until they grow
Categories: skincare, make-up, hair, body & bath, suncare, perfume, home scent, pantry, snacks, sweets, soft drinks, beer & aperitifs, wine & spirits
Formats: bottles, pump and dropper bottles, jars, tubes, sticks and compacts, cans, cartons
Materials: glass, plastic and aluminium, when confirmed

Typefaces are lookalikes unless a source confirms them.
Colours are sampled from photographs: screen values, not print specifications.
Studies separate sourced facts from visual observations and say what could not be verified.