Hydrating Electrolyte Rescue Serum

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Photography: cocokind.com. All imagery belongs to its respective owner.

What makes the design work

Cocokind brand study

Visual observations across the brand’s packaging. Individual formats and editions may vary.

Sideways wordmark

Bold lowercase slab serif rotated to read bottom to top, about 40% of pack height, on the right edge in Contrast Ink (#1d1d1d) or white.

Name column

Two-line bold grotesk product name flush left starting about 60% down the front.

Bilingual benefit

English benefit line then the French line at the same small size, directly under the name.

Reading the label

Direct print in one ink on a flat-coloured body: vertical wordmark up the right edge, a left-aligned text column in the lower half.

Right edge: Vertical lowercase wordmark
Left, mid: Thin-line icon and optional strength tag
Left, lower: Product name, English benefit line, French benefit line
Base: Bilingual net contents

Typography & hierarchy

The vertical wordmark on the right is the largest element. The product name is the second read, set bold and flush left at about two-thirds down, then a short English benefit line, its French equivalent, and the bilingual net contents centred at the base. Strength tags sit in a tiny outlined pill above the name.

Display
Clarendon Bold, Courier Prime Bold
Bold slab serif with typewriter character
Lowercase · Bold
Headline
Helvetica Neue Bold, Söhne Halbfett
Neo-grotesk sans
Lowercase or title case · SemiBold, Bold
Body
Helvetica Neue Regular
Neo-grotesk sans, small sizes
Sentence case · Regular

Typeface suggestions based on visual similarity. These are not verified font identifications.

How the range holds together

Each product or family owns one body colour, while the layout, single ink and type stay identical; strength levels are paired as dark vs light versions of the same tube.

Shelf presence

On shelf the packs read as blocks of flat aqua, peach and navy with the same sideways wordmark repeating down the right edge of every unit, which billboards the brand even when only the edge is visible.

See the full Cocokind study