EADEM Le Chouchou — Guava Fresca

About this packaging

EADEM’s Guava Fresca Le Chouchou is a 14 g lip balm in a reflective squeeze tube. The selected image pairs the tube with cut guava and a translucent pink block, using a clean, oversized wordmark to connect the flavor name to a premium-looking pack.

EADEM lists Le Chouchou at 0.49 oz / 14 g and describes Guava Fresca as a flavored, hazy petal pink shade. The product page also links to brand messaging that its packaging is recyclable, without identifying the construction of this tube.[1]

Pack construction & use

Lip balm tube: The selected image shows a narrow squeeze tube with a ribbed crimp at one end and a broad cylindrical cap at the other. EADEM lists the product at 14 g; tube and cap materials are not identified in the cited product information.[1]
Variant identification: The front uses a large EADEM wordmark; the image’s guava and petal-pink product cue identifies the Guava Fresca variant. The current product listing describes Guava Fresca as a hazy petal pink shade.[1]

What makes the design work

Editorial analysis of this packaging reference.

A wide wordmark turns the tube into a brand panel

The EADEM name stretches across much of the tube’s visible face in black letters, with little secondary copy in this hero view. That broad typographic gesture makes a slim format recognizable at a glance and leaves the product image to supply variant detail.

Reflective finish gives a small format visual weight

The bright tube catches a continuous highlight along its cylindrical surface, creating a polished, almost mirror-like appearance in the image. The finish is described visually only.

Guava imagery adds a soft color cue

The cut fruit’s pale green rim and pink center sit below the tube, while a translucent rose-colored block repeats the shade. This creates a clear flavor-color connection without printing fruit art across the package itself.

Ideas for your next brief

Let a broad wordmark occupy the tube’s main printable face when the package is too narrow for a busy graphic system.
Use a reflective-looking surface and restrained copy to give a small lip format presence in close-up photography.
Keep flavor imagery in the campaign scene when the package’s existing color and name already identify the variant.