Photography: EADEM official photography. Images belong to their respective owners.

EADEM

Mirror-bright tube, oversized black identity, juicy campaign color

Le Chouchou in Guava Fresca turns a narrow lip-balm tube into a bold lengthwise brand surface. Reflective silver-looking body and cap form an almost continuous object, interrupted by a fine closure seam and a ribbed sealed tail. Large black lettering supplies the only dominant printed statement in the selected image. Pink balm, cut guava and translucent blocks supply variant cues outside that restrained package. This study examines the closed 14 g tube shown in the approved campaign view, not every side or variant of the range.

https://eadem.co Explore the brand

Make-up
Light pack
Bold typographic
Luxe monochrome

About this study

Closed 14 g Le Chouchou Guava Fresca tube in the selected official still life. Analysis covers visible front, cap and crimp; it does not establish unseen applicator construction, reverse copy or a full shade-coding system.

Le Chouchou — Guava Fresca

Sources & evidence · Reviewed 2026-10-19

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Reflective silver
#D9DDD5
Approximate neutral screen impression of the body and cap. Actual highlights reflect the green surroundings; silver is an appearance, not a substrate specification.

Ink

Wordmark black
#171B18
Dark lettering contrasts with the bright reflection. The pink balm draped over the tail and green backdrop are not permanent package colors.

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The brand spans most of the available tube-body length, aligned with its long axis rather than stacked into a narrow upright label. Heavy simple capitals create a strong read, with custom-looking curved details inside some letters adding personality. No secondary name or benefit block is clearly readable on the visible face. That absence is specific to this photograph and should not be interpreted as proof that the complete pack omits product information.

Fonts

Primary identity
Manrope
Looks like
Bold geometric capitals with custom internal details
Type
Geometric sans-serif
Weight
Bold, ExtraBold
Case
Uppercase
Tracking
Moderate; optically space the fictional name across a long surface
Fallback
Arial, sans-serif
Proposed alternative for a new wordmark. Work with broad clear letterforms and deliberate spacing, but do not reproduce the curved cuts or proportions of the existing lettering.
Supporting information
Inter
Looks like
Neutral small-format sans-serif
Type
Neo-grotesque sans-serif
Weight
Regular, Medium
Case
Mixed case or uppercase according to role
Tracking
Normal; test physical readability before tightening
Fallback
Arial, sans-serif
Proposed for the shade name, product type and volume on an original design's secondary face. This role is a design recommendation, not a reconstruction of unseen EADEM typography.

Structure & Proportions

Visual proportions and finish previews are illustrative. Confirmed construction details and uncertainties are distinguished in the study notes.

Proportions

Purpose	Value	Preview
Long-axis recognition	The name uses most of the body's long printable span while leaving clear margins near the cap seam and sealed tail; no measured coverage is claimed.	—
Cap-to-body relationship	The cap is a distinct short cylinder adjoining a much longer tapered body. Matching finish makes their separation subtle.	—
Tube taper	The body moves from a rounded cross-section near the cap to a visibly flattened crimp, giving the object two different end conditions.	—
Type-to-surface contrast	The dark name is large enough to remain visible through changing reflections; small decorative details would be much more vulnerable to glare.	—

Shapes

Element	Value	Preview
Closed cap	Smooth short cylinder with a simple round perimeter and fine seam against the body.
Tube body	Elongated taper between a rounded dispensing end and a flat sealed tail; exact cross-section unmeasured.
Tail crimp	A straight transverse band of fine closely spaced ridges, visibly contrasting with the smooth reflective body.

Finishes

Mirror-like silver appearance
Tube and cap; the photo does not distinguish metal, metallized polymer, laminate or another construction. · metallic
Smooth specular response
Broad surfaces catch long bright highlights; this is visual observation, not proof of a particular clearcoat. · gloss

Formats and materials


Formats	Closed squeeze-tube format; official net weight 0.49 oz / 14 g
Materials	Tube wall composition, reflective layer and cap material are not specified in the inspected primary product information., The brand's linked recycling page discusses a glass bottle and dropper; it does not resolve the lip tube's component construction.
Closures	A smooth cylindrical cap sits at the rounded dispensing end and matches the tube's reflective appearance. A fine circular seam makes the removable component legible without a large color change. The cap is closed, so the applicator, opening and closure threads cannot be described from this image.
Decoration	Large dark lengthwise brand lettering, No fruit illustration or colored flavor panel visible on the selected face, Exact printing, coating and sealing processes unverified

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

The visible face behaves as a single wordmark field. Its linear arrangement follows the tube instead of attempting a miniature upright front panel. There is no visible applied-label edge, but the decoration method remains unknown. The printed identity and the ridged seal occupy distinct functional areas.

Zone	Content
Cap	Unlettered-looking reflective cylinder in the selected view. The quiet surface gives the hand a visually clear handling end.
Main body	One dominant black name stretches along the long axis. A large uncomplicated typographic mass competes effectively with bright reflected light.
Seal margin	The final letter ends before the ribbed tail. Pink product draped across this area belongs to the styled photograph and should not be documented as a color-coded stripe.
Secondary information	Not readable in this hero view. Shade, product descriptor, net weight and required details need separate photographs before their placement can be recorded.

Range System

The official product page offers multiple shades and identifies Guava Fresca as a pink option. That verifies the selected variant, but this study does not infer a complete physical shade-coding system from a front dominated by the brand. The photographed swatch and fruit perform variant communication in the campaign; those aids are absent when the closed tube is seen alone.

For an original multi-shade tube family, add a clearly legible shade identifier on a documented secondary surface instead of relying solely on styled ingredient imagery.
Keep the main typographic span consistent across an original range, but test longer and shorter fictional names before fixing the decoration area.
A colored applicator or base marker could aid distinction in a proposed design, but neither is asserted as a feature of the closed reference tube.

Back of Pack & Shelf

No reverse copy or full circumference is visible. Exact shade-label placement, barcode, usage instructions and net-weight position are unknown from the approved image.

Acquire a matching open and reverse view before documenting the applicator or secondary information.
Do not transfer instructions for EADEM's glass-dropper products to this tube.
Reserve legible secondary information on an original concept rather than assuming brand recognition can replace product identification.

On shelf

As an interpretation, a compact reflective object with a large black name can remain recognizable among small cosmetics without needing a sculptural bottle. The reflection also makes its appearance highly dependent on surroundings: green in this scene is environmental, not necessarily tint. Evaluate an original design in diffuse daylight, dark storage and crowded retail conditions to see whether the typography remains strong when its favorable highlight disappears.

Imagery

The tube balances diagonally over a guava half and two translucent pink blocks against a pale green ground. A glossy pink ribbon of balm crosses the sealed end, with a small dab on the surface below. These soft and edible-looking cues contrast with the cool mirror-bright package. The black wordmark stays unobstructed, so the scene explains flavor and texture while the object delivers brand recognition.

Guidelines

Editorial principles for an original design brief, not official brand guidelines.

Do

Use the long axis of a narrow tube as a deliberate identity surface.
Leave space between the brand lettering and mechanical seams.
Distinguish styled product swatches from permanent packaging graphics.
Test wordmark contrast across several reflective environments.
Plan a readable shade identifier separately from campaign art direction.

Don't

Do not infer aluminum or a metal applicator from a silver-looking closed tube.
Do not list pink balm or green background as verified printed package colors.
Do not copy the custom letter details in EADEM's wordmark.
Do not invent reverse-panel typography from the sparse hero face.
Do not treat a general recycling banner as a component-specific disposal specification.

Sources & evidence

EADEM — Le Chouchou, Guava Frescaproduct
EADEM — Recycling guidancebrand

How this study was built

edition · Sourced fact
The variant page explicitly identifies Guava Fresca and 14 g, despite the shared document containing other shade content.EADEM — Le Chouchou, Guava Fresca
structure · Visual observation
Closed cylindrical cap, long tapering body and flat ribbed tail are visible; composition and applicator are not.EADEM — Le Chouchou, Guava Fresca
typography · Visual observation
A large dark wordmark follows the long axis; exact custom lettering is not reproduced by the suggested alternatives.EADEM — Le Chouchou, Guava Fresca
palette · Visual observation
Reflective silver appearance and dark lettering define the pack; pink balm and pale green surroundings belong to the scene.EADEM — Le Chouchou, Guava Fresca
imagery · Visual observation
Guava, pink translucent blocks and a draped product swatch support the selected variant without printed fruit art on the visible face.EADEM — Le Chouchou, Guava Fresca
structure · Sourced fact
Linked recycling instructions refer to glass and dropper parts and cannot resolve this lip tube's material or disposal specification.EADEM — Recycling guidance
range · Editorial interpretation
An original multi-shade system needs a physical variant identifier beyond props; its location on the reference remains undocumented.

What remains unverified

Tube substrate, reflective coating and cap material unverified.
Closed cap conceals applicator and dispensing aperture.
General recycling page concerns a glass bottle and dropper, not the selected tube.
Exact fonts, physical dimensions, secondary shade label and reverse are unknown.
Approximate colors exclude temporary balm styling and campaign props.

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# EADEM — Pack Style > Mirror-bright tube, oversized black identity, juicy campaign color **Category:** Beauty · **Theme:** light **Source:** https://eadem.co Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. **Study scope:** Closed 14 g Le Chouchou Guava Fresca tube in the selected official still life. Analysis covers visible front, cap and crimp; it does not establish unseen applicator construction, reverse copy or a full shade-coding system. **Reference IDs:** curated-eadem-le-chouchou-guava-fresca **Reviewed:** 2026-10-19 Le Chouchou in Guava Fresca turns a narrow lip-balm tube into a bold lengthwise brand surface. Reflective silver-looking body and cap form an almost continuous object, interrupted by a fine closure seam and a ribbed sealed tail. Large black lettering supplies the only dominant printed statement in the selected image. Pink balm, cut guava and translucent blocks supply variant cues outside that restrained package. This study examines the closed 14 g tube shown in the approved campaign view, not every side or variant of the range. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Reflective silver | `#D9DDD5` | `--color-reflective-silver` | Pack body | Approximate neutral screen impression of the body and cap. Actual highlights reflect the green surroundings; silver is an appearance, not a substrate specification. | | Wordmark black | `#171B18` | `--color-wordmark-black` | Ink | Dark lettering contrasts with the bright reflection. The pink balm draped over the tail and green backdrop are not permanent package colors. | ## Tokens — Typography The brand spans most of the available tube-body length, aligned with its long axis rather than stacked into a narrow upright label. Heavy simple capitals create a strong read, with custom-looking curved details inside some letters adding personality. No secondary name or benefit block is clearly readable on the visible face. That absence is specific to this photograph and should not be interpreted as proof that the complete pack omits product information. ### Primary identity — Bold geometric capitals with custom internal details · `--font-primary-identity` - **Classification:** Geometric sans-serif - **Free lookalike:** Manrope (Google Fonts) - **Fallback:** Arial, sans-serif - **Weights:** Bold, ExtraBold - **Case:** Uppercase - **Tracking:** Moderate; optically space the fictional name across a long surface - **Role:** Proposed alternative for a new wordmark. Work with broad clear letterforms and deliberate spacing, but do not reproduce the curved cuts or proportions of the existing lettering. ### Supporting information — Neutral small-format sans-serif · `--font-supporting-information` - **Classification:** Neo-grotesque sans-serif - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Arial, sans-serif - **Weights:** Regular, Medium - **Case:** Mixed case or uppercase according to role - **Tracking:** Normal; test physical readability before tightening - **Role:** Proposed for the shade name, product type and volume on an original design's secondary face. This role is a design recommendation, not a reconstruction of unseen EADEM typography. ## Structure & Materials - **Formats:** Closed squeeze-tube format; official net weight 0.49 oz / 14 g - **Materials:** Tube wall composition, reflective layer and cap material are not specified in the inspected primary product information., The brand's linked recycling page discusses a glass bottle and dropper; it does not resolve the lip tube's component construction. - **Closures:** A smooth cylindrical cap sits at the rounded dispensing end and matches the tube's reflective appearance. A fine circular seam makes the removable component legible without a large color change. The cap is closed, so the applicator, opening and closure threads cannot be described from this image. - **Decoration:** Large dark lengthwise brand lettering, No fruit illustration or colored flavor panel visible on the selected face, Exact printing, coating and sealing processes unverified ### Proportions | Purpose | Value | | --- | --- | | Long-axis recognition | The name uses most of the body's long printable span while leaving clear margins near the cap seam and sealed tail; no measured coverage is claimed. | | Cap-to-body relationship | The cap is a distinct short cylinder adjoining a much longer tapered body. Matching finish makes their separation subtle. | | Tube taper | The body moves from a rounded cross-section near the cap to a visibly flattened crimp, giving the object two different end conditions. | | Type-to-surface contrast | The dark name is large enough to remain visible through changing reflections; small decorative details would be much more vulnerable to glare. | ### Shapes | Element | Shape | | --- | --- | | Closed cap | Smooth short cylinder with a simple round perimeter and fine seam against the body. | | Tube body | Elongated taper between a rounded dispensing end and a flat sealed tail; exact cross-section unmeasured. | | Tail crimp | A straight transverse band of fine closely spaced ridges, visibly contrasting with the smooth reflective body. | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Mirror-like silver appearance | Tube and cap; the photo does not distinguish metal, metallized polymer, laminate or another construction. | metallic | | Smooth specular response | Broad surfaces catch long bright highlights; this is visual observation, not proof of a particular clearcoat. | gloss | ## Pack Elements ### Long wordmark **Role:** Primary recognition The brand is scaled to the tube's major axis, exploiting length that would be wasted by a tiny centered upright label. ### Fine cap seam **Role:** Component separation A narrow line distinguishes the removable cap while matching reflectivity keeps the closed object visually continuous. ### Ribbed sealed tail **Role:** Functional texture The manufactured-looking ridges oppose the polished surface and mark the end of the printed reading field. ## Do's and Don'ts ### Do - Use the long axis of a narrow tube as a deliberate identity surface. - Leave space between the brand lettering and mechanical seams. - Distinguish styled product swatches from permanent packaging graphics. - Test wordmark contrast across several reflective environments. - Plan a readable shade identifier separately from campaign art direction. ### Don't - Do not infer aluminum or a metal applicator from a silver-looking closed tube. - Do not list pink balm or green background as verified printed package colors. - Do not copy the custom letter details in EADEM's wordmark. - Do not invent reverse-panel typography from the sparse hero face. - Do not treat a general recycling banner as a component-specific disposal specification. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Reflective body | `#D9DDD5` | Approximate neutral base; a flat swatch cannot reproduce its environmental reflections. | | 1 | Black identity | `#171B18` | Stable dark graphic layer across a moving highlight field. | ## Front Panel Layout The visible face behaves as a single wordmark field. Its linear arrangement follows the tube instead of attempting a miniature upright front panel. There is no visible applied-label edge, but the decoration method remains unknown. The printed identity and the ridged seal occupy distinct functional areas. | Zone | Content | | --- | --- | | Cap | Unlettered-looking reflective cylinder in the selected view. The quiet surface gives the hand a visually clear handling end. | | Main body | One dominant black name stretches along the long axis. A large uncomplicated typographic mass competes effectively with bright reflected light. | | Seal margin | The final letter ends before the ribbed tail. Pink product draped across this area belongs to the styled photograph and should not be documented as a color-coded stripe. | | Secondary information | Not readable in this hero view. Shade, product descriptor, net weight and required details need separate photographs before their placement can be recorded. | ## Range System The official product page offers multiple shades and identifies Guava Fresca as a pink option. That verifies the selected variant, but this study does not infer a complete physical shade-coding system from a front dominated by the brand. The photographed swatch and fruit perform variant communication in the campaign; those aids are absent when the closed tube is seen alone. - For an original multi-shade tube family, add a clearly legible shade identifier on a documented secondary surface instead of relying solely on styled ingredient imagery. - Keep the main typographic span consistent across an original range, but test longer and shorter fictional names before fixing the decoration area. - A colored applicator or base marker could aid distinction in a proposed design, but neither is asserted as a feature of the closed reference tube. ## Back of Pack No reverse copy or full circumference is visible. Exact shade-label placement, barcode, usage instructions and net-weight position are unknown from the approved image. - Acquire a matching open and reverse view before documenting the applicator or secondary information. - Do not transfer instructions for EADEM's glass-dropper products to this tube. - Reserve legible secondary information on an original concept rather than assuming brand recognition can replace product identification. ## Imagery The tube balances diagonally over a guava half and two translucent pink blocks against a pale green ground. A glossy pink ribbon of balm crosses the sealed end, with a small dab on the surface below. These soft and edible-looking cues contrast with the cool mirror-bright package. The black wordmark stays unobstructed, so the scene explains flavor and texture while the object delivers brand recognition. ## On Shelf As an interpretation, a compact reflective object with a large black name can remain recognizable among small cosmetics without needing a sculptural bottle. The reflection also makes its appearance highly dependent on surroundings: green in this scene is environmental, not necessarily tint. Evaluate an original design in diffuse daylight, dark storage and crowded retail conditions to see whether the typography remains strong when its favorable highlight disappears. ## Agent Prompt Guide Quick Color Reference: - Reflective silver: #D9DDD5 — Approximate neutral screen impression of the body and cap. Actual highlights reflect the green surroundings; silver is an appearance, not a substrate specification. - Wordmark black: #171B18 — Dark lettering contrasts with the bright reflection. The pink balm draped over the tail and green backdrop are not permanent package colors. Create an independent lip-care identity with a bold name suited to a long slim surface. Explore strong dark type against a reflective-looking body without specifying unverified manufacturing processes. Use a different cap treatment, placement and campaign composition so the concept is not a replica. Make any secondary shade information readable and clearly fictional. Image prompt: Create an original fictional lip treatment called SOLEN in a slim pearlescent-white squeeze tube with a short charcoal cap. Set an independent dark wordmark lengthwise, offset toward one edge, and add a small readable Peach Veil shade name near the cap on a separate line. Leave the sealed tail clear. Photograph on a pale stone slab with one restrained peach-colored balm swatch beside the tube, using soft directional light that reveals its smooth form. Do not use EADEM's custom letter cuts, mirror-silver cap-and-body combination, guava balancing scene or exact composition; do not reproduce existing logos or efficacy claims. ## Study sources & limitations - [EADEM — Le Chouchou, Guava Fresca](https://eadem.co/products/le-chouchou?variant=46259335463165) - [EADEM — Recycling guidance](https://eadem.co/pages/recycling) - Tube substrate, reflective coating and cap material unverified. - Closed cap conceals applicator and dispensing aperture. - General recycling page concerns a glass bottle and dropper, not the selected tube. - Exact fonts, physical dimensions, secondary shade label and reverse are unknown. - Approximate colors exclude temporary balm styling and campaign props. ### Evidence notes - **edition (source):** The variant page explicitly identifies Guava Fresca and 14 g, despite the shared document containing other shade content. Sources: [EADEM — Le Chouchou, Guava Fresca](https://eadem.co/products/le-chouchou?variant=46259335463165). - **structure (visual):** Closed cylindrical cap, long tapering body and flat ribbed tail are visible; composition and applicator are not. Sources: [EADEM — Le Chouchou, Guava Fresca](https://eadem.co/products/le-chouchou?variant=46259335463165). - **typography (visual):** A large dark wordmark follows the long axis; exact custom lettering is not reproduced by the suggested alternatives. Sources: [EADEM — Le Chouchou, Guava Fresca](https://eadem.co/products/le-chouchou?variant=46259335463165). - **palette (visual):** Reflective silver appearance and dark lettering define the pack; pink balm and pale green surroundings belong to the scene. Sources: [EADEM — Le Chouchou, Guava Fresca](https://eadem.co/products/le-chouchou?variant=46259335463165). - **imagery (visual):** Guava, pink translucent blocks and a draped product swatch support the selected variant without printed fruit art on the visible face. Sources: [EADEM — Le Chouchou, Guava Fresca](https://eadem.co/products/le-chouchou?variant=46259335463165). - **structure (source):** Linked recycling instructions refer to glass and dropper parts and cannot resolve this lip tube's material or disposal specification. Sources: [EADEM — Recycling guidance](https://eadem.co/pages/recycling). - **range (interpretation):** An original multi-shade system needs a physical variant identifier beyond props; its location on the reference remains undocumented. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-reflective-silver: #D9DDD5; --color-wordmark-black: #171B18; /* Typography — families (free lookalikes) */ --font-primary-identity: 'Manrope', Arial, sans-serif; --font-supporting-information: 'Inter', Arial, sans-serif; /* Surfaces */ --surface-reflective-body: #D9DDD5; --surface-black-identity: #171B18; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-reflective-silver: #D9DDD5; --color-wordmark-black: #171B18; /* Typography — families (free lookalikes) */ --font-primary-identity: 'Manrope', Arial, sans-serif; --font-supporting-information: 'Inter', Arial, sans-serif; /* Surfaces */ } ```