Ghia Berry Apéritif

About this packaging

Ghia’s Berry Apéritif uses a ribbed bottle filled with dark liquid, a broad pink label and a bulb-shaped stopper. The rounded triangular label creates a smooth field for the oversized diagonal wordmark against the bottle’s horizontal texture.

Ghia lists Berry Apéritif in a 500 mL bottle. In a founder interview, Melanie Masarin describes the wider identity as drawing on traditional aperitif labels while seeking a joyful contemporary character.[1][2]

Pack construction & use

Bottle: The bottle’s clear neck and base frame the dark contents. Horizontal ribs run around the main body, while raised lettering appears at the shoulder and near the base.Observed in the reference photograph
Closure: A bulb-shaped dark stopper sits above a cork-colored neck component. The image supports their contrasting forms and colors, but does not establish stopper or neck material.Observed in the reference photograph
Label: A pink, rounded inverted triangle follows the broad upper body and narrows toward the base. Dark diagonal Ghia lettering dominates it; a small contrasting category line sits near the top.Observed in the reference photograph

What makes the design work

Editorial analysis of this packaging reference.

A bottle with its own silhouette

The ribbed body, pronounced shoulders, and oversized stopper give the bottle a distinct outline before the label is read. The ribbing also catches narrow bands of light, making the glass legible against a dark liquid and dark studio setting.

A label that interrupts the ribs

The broad rounded triangle creates an uninterrupted pink field over the textured body. Oversized diagonal Ghia lettering fills much of that field, with the smaller non-alcoholic descriptor near the top edge; this creates a clear order from brand to category.

Variant color carries the flavor cue

Pink is concentrated in the label while the bottle remains dark and reflective. In the styled cover, berry fruit and a red drink repeat that accent, connecting the label to the flavor without requiring a fruit illustration on the package front.

Ideas for your next brief

Build a distinctive shelf silhouette through proportion and surface texture, then keep secondary packaging graphics simple enough to read over it.
A strongly shaped label can interrupt a textured container with a calm field for the brand and category hierarchy.