P
Ghia packaging

Campaign images © Ghia, from drinkghia.com

Ghia

riviera aperitivo hour after dark

Ghia packages its non-alcoholic apéritifs like a mid-century Mediterranean bar product. Every pack carries one tilted, rounded-triangle label that runs diagonally across the body and holds a huge looping monoline script wordmark, with a small red roundel (#c8282b) naming the flavour and a tiny red tab at the top corner. The apéritif bottles keep a horizontally ribbed glass body full of deep garnet liquid, a cork-style neck and a coloured knob stopper, while the spritz cans leave bare brushed aluminium (#c9cbcf) showing around the triangle and change only the label colour and script colour per flavour. Everything is shot on pure black with glossy reflections and star flares.

  • Beer & aperitifs
  • Dark pack
  • Colour-coded range
  • Bold typographic

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

  • Brushed Aluminium

    #c9cbcf

    Bare silver can body left visible around the diagonal label on every spritz can

  • Bitter Garnet

    #5a1622

    Deep red apéritif seen through the ribbed glass bottle and the Le Fizz bottles

Label

  • Blush Pink

    #e8a9b4

    Triangle label on the Berry bottle; pale aqua and coral versions on Original and Le Fizz

Ink

  • Oxblood Script

    #5c1a24

    Wordmark and small type on pale labels (Sumac & Chili, Berry, Original)

  • Chartreuse Script

    #d4dc4a

    Wordmark ink on the green Lime & Salt label

Accent

  • Campari Roundel

    #c8282b

    Circular flavour badge and the tiny 'Apéritif' tab at the label corner

  • Stopper Plum

    #3d2a4f

    Rounded knob stopper on the Berry apéritif bottle

Range coding

  • Riviera Blue

    #4a7fc8

    Label field on the Blood Orange spritz can, with white script

  • Lime Leaf

    #5f7f3a

    Label field on Lime & Salt, with chartreuse script

  • Sumac Cream

    #dcd79a

    Pale yellow-cream label field on Sumac & Chili, with oxblood script

  • Soda Burgundy

    #6e2232

    Label field on Ghia-Soda cans and the gift carton, with white script

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The script wordmark is almost the whole label: it runs on a rising diagonal at near-full triangle width. Everything else is small and pushed to the edges: a tiny caps tab at the top corner, the volume running vertically along the label edge, and 'Le Spritz' plus the flavour name inside a roundel near the base.

Type scale

Estimated cap size as a share of the panel · Front of the 8 oz Le Spritz can, about 135 mm tall

  • wordmark

    22% · Regular · Script

    Bella

  • bottle-wordmark

    12% · Regular · Script

    Bella

  • flavour-name

    3% · Bold · Headline

    FIG & PEPPER

  • sub-line

    1.8% · Medium · Label

    LE SPRITZ

  • corner-tab

    1.5% · Medium · Label

    APÉRITIF

  • volume

    1.4% · Medium · Label

    8 FL OZ · 236 ML

Fonts

  • Script

    Pacifico

    Looks like
    Sign-painter monoline scripts, Pacifico (lighter and rounder)
    Type
    Rounded monoline connected script with a looping capital
    Weight
    Regular
    Case
    Title case
    Tracking
    Normal, connected
    Fallback
    Lobster, Brush Script MT

    Wordmark only, set on a rising angle across the triangle label in the flavour's script colour.

  • Headline

    Bitter

    Looks like
    Clarendon Condensed, Recoleta Condensed
    Type
    Condensed bold serif
    Weight
    Bold
    Case
    Uppercase
    Tracking
    Slightly open, about +3%
    Fallback
    Clarendon, Georgia Bold

    Flavour name ('Sumac & Chili') stacked inside the red roundel, white on red.

  • Label

    Archivo

    Looks like
    Neue Haas Grotesk, Akzidenz-Grotesk
    Type
    Small grotesque caps
    Weight
    Medium
    Case
    Uppercase
    Tracking
    Wide, about +10%
    Fallback
    Helvetica, Arial

    'Apéritif' on the corner tab, 'Le Spritz' above the flavour, and the vertical volume line.

  • Body

    Inter

    Looks like
    Helvetica, Inter
    Type
    Plain neo-grotesque
    Weight
    Regular, Bold
    Case
    Sentence case
    Tracking
    Normal
    Fallback
    Helvetica, Arial

    Nutrition facts, ingredients and story copy on the back of cans and bottles.

Structure & Proportions

Proportions

PurposeValuePreview
Label coverage (can)About 60% of the visible can face; the rest is bare silver
Wordmark widthAbout 90% of the triangle's width
Label tiltAbout 20 degrees off vertical, identical on every SKU—
Roundel diameterAbout 20% of can width, lower right of the label
Bottle label heightAbout 30% of bottle height, mid-body
Colours per packThree: label field, script ink, red roundel, plus bare metal—
DensityOne big gesture, tiny satellites at the edges—

Shapes

ElementValuePreview
LabelRounded triangle, wide at the top, tilted on a diagonal
Flavour badgeSmall red roundel
Corner tabTiny red rectangle at the top corner
StopperRounded knob over a cork neck
Bottle bodyHorizontal ribs around the glass

Finishes

  • Brushed aluminium

    Exposed can body · metallic

  • Matte flat print

    Triangle labels · matte

  • Ribbed glass

    Apéritif bottle body · gloss

  • Clear glass

    Le Fizz sparkling bottles · transparent

Formats and materials

FormatsRibbed glass bottle, Sparkling glass bottle, Slim can, Multipack and gift carton
MaterialsGlass, Aluminium, Paperboard
ClosuresRounded coloured knob stopper over a cork-style neck on the apéritif bottle, red crown cap on Le Fizz, standard can ends
DecorationDiagonal rounded-triangle label, Oversized script wordmark, Circular flavour badge, Small corner tab

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

A single rounded triangle, wide at the top and tapering towards the base, tilted so it runs across the body on a diagonal; on bottles it sits mid-body as a shield, on cans it wraps from shoulder to base and leaves silver exposed on one side.

ZoneContent
Top cornerSmall red tab reading 'Apéritif'
CentreScript wordmark at almost full label width, set on a rising angle
EdgeVolume line rotated vertically
Lower rightRed roundel with 'Le Spritz' and the flavour name

Range System

Colour coding with a fixed shape: each flavour owns one label colour and one script colour, while the triangle, the angle, the roundel and the bare metal never change.

  • Blood Orange = blue label + white script
  • Lime & Salt = green label + chartreuse script
  • Sumac & Chili = cream label + oxblood script
  • Ghia-Soda = burgundy label + white script
  • Berry = pink triangle on garnet bottle

Back of Pack & Shelf

On cans the reverse face repeats the triangle with a nutrition panel set inside a white rounded box and a short ingredient line; bottles carry a small back label in the same colour.

  • Nutrition facts in a white box on the bare metal
  • Botanical ingredient list in one paragraph
  • 'Non-alcoholic' and serving suggestion line
  • Barcode and can recycling marks
  • Small brand story sentence and web address

On shelf

Stacked cans read as a diagonal stripe of colour repeated on silver, so a fridge row turns into a pattern; the ribbed garnet bottle stands apart as the hero.

Imagery

No illustration or photography on pack; the brand image is staged as glossy product shots on pure black with reflective floors and star-flare highlights.

Guidelines

Do

  • Use one rounded triangle label on a diagonal of about 20 degrees and keep that angle identical on every SKU.
  • Let the script wordmark fill about 90% of the label width.
  • Leave bare brushed aluminium (#c9cbcf) visible around the label on cans.
  • Change only two colours per flavour: the label field and the script ink.
  • Put the flavour name in a small red (#c8282b) roundel at the lower corner of the label.
  • Keep secondary type tiny and pushed to the label edges.
  • Shoot packs on black with glossy reflections.

Don't

  • Don't print a full-wrap can; the silver showing through is part of the identity.
  • Don't add fruit illustrations or photography to the label.
  • Don't set the wordmark horizontally or in a sans-serif.
  • Don't use more than one accent shape besides the triangle and the roundel.
  • Don't use gold foil or embossing; the finish stays flat colour on metal or glass.
  • Don't crowd the label with claims; legal text goes to the back.

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