Blush is Life

Photo 11 / 4

Photography: kosas.com. All imagery belongs to its respective owner.

What makes the design work

Kosas brand study

Visual observations across the brand’s packaging. Individual formats and editions may vary.

Vertical wordmark

Rounded geometric title-case wordmark at about 55% of barrel height, reading bottom to top, lilac #9b97e0 on silver.

Outline wordmark

Same wordmark as a white open outline at about 60% of bottle height on the coral body.

Lavender cap

Satin metallic lilac #a7a5dc cap, about a third of the component length, on every colour cosmetic.

Reading the label

No paper label: everything is printed straight onto the component, with the wordmark running vertically up one face and small copy stacked beside or below it.

Main face: Vertical wordmark over most of the barrel or bottle height
Beside wordmark: Product name, often in script, and a tiny descriptor
Base: Bilingual product type, shade name and net weight
Lid or cap: Wordmark repeated on the compact lid or cap end

Typography & hierarchy

The vertical wordmark is the main graphic on every barrel, often running most of its height. Hero product names appear in a loose marker script beside it; plain product types, a French translation and the net weight stack small at the base.

Display
Circular Bold, Gotham Rounded
Rounded geometric sans
Title case · SemiBold, Bold
Script
Hand-drawn marker script
Scratchy marker script
Mixed · Regular
Body
Helvetica Neue, Inter
Neo-grotesque sans
Title case · Regular, Medium

Typeface suggestions based on visual similarity. These are not verified font identifications.

How the range holds together

Hardware colour stays constant (lavender metallic for colour cosmetics) while the shade shows through clear parts; skincare and sub-lines each switch to one solid body colour.

Shelf presence

On a beauty wall the lavender hardware repeats across every column so the brand blocks as one lilac stripe, with pink acrylic and coral bottles as bright breaks.

See the full Kosas study