Kosas

lavender chrome and candy-pink acrylic

Kosas builds its makeup around one signature hardware colour: a soft metallic lavender (#a7a5dc) used for caps, compact lids, stick barrels and mascara tubes. Against it sit translucent candy-pink acrylic brow components that show the wand and formula, brushed silver-white pencil barrels with lavender caps and, for skincare, a single opaque coral bottle (#f58a63). A rounded geometric title-case wordmark runs vertically up the body as the main graphic, solid lilac on silver or outlined in white on coral, with hero product names in a scratchy marker script beside it. The Sport sub-line breaks the code on purpose with white plastic and giant black condensed type on a blister card.

https://kosas.com Explore the brand

Make-up
Light pack
Pastel soft-touch
Playful colour
Bold typographic

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Lavender Chrome
#a7a5dc
Metallic lilac caps, compact lids, stick barrels and mascara tubes; the constant hardware colour
Candy Acrylic
#e9a3d8
Translucent pink acrylic on brow gels and pencils, showing the wand and formula inside
Pearl Silver
#e4e3ea
Brushed silver-white barrel on sticks and liners, paired with lavender caps
Juicy Coral
#f58a63
Opaque coral bottle and cap on the gel cleanser; skincare gets a full-body colour

Ink

Lilac Print
#9b97e0
Wordmark and product name printed on silver barrels and on clear compact lids
Pop White
#ffffff
Outlined wordmark and small copy on coral and lavender bodies
Deep Violet
#4b3f8f
Script product names on the lavender mascara tube

Accent

Sport Black
#151515
Giant condensed lettering on the white Sport lip balm blister and tube

Range coding

Shade Window
#c98a6b
The formula itself (pan, bullet, gel) seen through clear lids and acrylic; the only shade signal

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The vertical wordmark is the main graphic on every barrel, often running most of its height. Hero product names appear in a loose marker script beside it; plain product types, a French translation and the net weight stack small at the base.

Type scale

Estimated cap size as a share of the panel · Barrel of the Revealer concealer wand, about 110 mm tall

sport-name
35% · Regular · Headline
LipRun
vertical-wordmark
14% · SemiBold · Display
Lumi
lid-wordmark
8% · SemiBold · Display
Lumi
script-name
5% · Regular · Script
Starlash
product-type
2.4% · Medium · Body
Gel Cleanser
translation
1.8% · Regular · Body
Nettoyant gel visage

Fonts

Display
Outfit
Looks like
Circular Bold, Gotham Rounded
Type
Rounded geometric sans
Weight
SemiBold, Bold
Case
Title case
Tracking
Normal
Fallback
Avenir Next Bold, Helvetica Rounded
Wordmark, set vertically reading bottom to top; solid lilac on silver, white outline on coral.
Script
Permanent Marker
Looks like
Hand-drawn marker script
Type
Scratchy marker script
Weight
Regular
Case
Mixed
Tracking
Normal
Fallback
Marker Felt, Brush Script MT
Hero product names (mascara, liner) printed small beside the vertical wordmark.
Body
Inter
Looks like
Helvetica Neue, Inter
Type
Neo-grotesque sans
Weight
Regular, Medium
Case
Title case
Tracking
Normal
Fallback
Helvetica Neue, Arial
Product type, benefit line with French translation, shade name and net weight.
Headline
Anton
Looks like
Helvetica Neue Condensed Black, Druk
Type
Ultra-bold condensed grotesque
Weight
Regular (very heavy)
Case
Title case
Tracking
Tight, about -2%
Fallback
Impact, Helvetica Condensed Black
Sport sub-line only: product name cropped and enormous on the white blister card.

Structure & Proportions

Proportions

Purpose	Value	Preview
Wordmark length	About 55% of barrel height, vertical
Wordmark on bottle	About 60% of bottle height, outlined
Cap share	About 35% of total component length in lavender
Print coverage	About 20% of the visible face
Clear window	Formula visible over most of acrylic and compact lids	—
Colours per component	Two: hardware colour plus one ink	—

Shapes

Element	Value	Preview
Barrel	Slim cylinder with a flat-topped cap
Compact	Round compact with a clear domed lid
Skincare bottle	Tall cylinder airless bottle with matching cap
Brow component	Faceted translucent acrylic block
Blister card	Flat card with a rounded window

Finishes

Satin metallic lavender
Caps, compact lids, mascara tube · metallic
Translucent tinted acrylic
Brow gel and pencil components · transparent
Matte opaque plastic
Coral skincare bottle · matte
Brushed silver
Stick and liner barrels · metallic

Formats and materials


Formats	Wand tube, Brow gel, Retractable pencil, Twist-up stick, Round compact, Lipstick bullet, Airless bottle, Lip balm tube on blister card
Materials	Plastic, Translucent acrylic, Metallised plastic
Closures	Lavender metallic caps on sticks, mascara and liners; clear-domed lavender compact lid; flat colour-matched cap on the coral bottle
Decoration	Vertical printed wordmark, Outline lettering, Clear windows onto formula

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

No paper label: everything is printed straight onto the component, with the wordmark running vertically up one face and small copy stacked beside or below it.

Zone	Content
Main face	Vertical wordmark over most of the barrel or bottle height
Beside wordmark	Product name, often in script, and a tiny descriptor
Base	Bilingual product type, shade name and net weight
Lid or cap	Wordmark repeated on the compact lid or cap end

Range System

Hardware colour stays constant (lavender metallic for colour cosmetics) while the shade shows through clear parts; skincare and sub-lines each switch to one solid body colour.

Blush = lavender compact with a clear dome over the baked pan
Brow gel and pencil = translucent pink acrylic
Sticks and liners = silver barrel + lavender cap
Gel cleanser = solid coral bottle, white outline wordmark
Sport = white plastic + black condensed type

Back of Pack & Shelf

Components carry only a tiny shade and batch line; the outer carton in lavender repeats the vertical wordmark and holds the regulatory copy on its sides and back.

Short product description and how-to-use lines
Full ingredient list on the carton back
Shade name and number on a sticker at the base of the component
Net weight in grams and ounces, PAO symbol
Barcode and recycling marks on the carton bottom

On shelf

On a beauty wall the lavender hardware repeats across every column so the brand blocks as one lilac stripe, with pink acrylic and coral bottles as bright breaks.

Imagery

No illustration. The formula itself (baked blush, brow fibres, gel) is the visual, seen through clear acrylic; product photos add a single swatch smear beside the pack.

Guidelines

Do

Make one pastel metallic lavender (#a7a5dc) the cap and component colour across the whole colour range.
Run the wordmark vertically at about 55% of barrel height as the main graphic.
Use translucent tinted acrylic so the formula shows through.
Give skincare a single saturated opaque body colour (#f58a63) with a white outline wordmark.
Print text directly onto components, small and stacked beside the wordmark.
Pair a hero product name in marker script (Script) with the rounded sans wordmark.
Show the shade through a clear lid instead of printing it.

Don't

Don't add paper labels on the primary component.
Don't use black or gold hardware on the core range.
Don't set the wordmark horizontally across a slim barrel.
Don't print patterns or illustrations; colour and transparency carry the look.
Don't mix more than one body colour on a single component.
Don't use serif type.

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More like this

# Kosas — Pack Style > lavender chrome and candy-pink acrylic **Category:** Beauty · **Tier:** Premium · **Origin:** US · **Theme:** light **Source:** https://kosas.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Kosas builds its makeup around one signature hardware colour: a soft metallic lavender (#a7a5dc) used for caps, compact lids, stick barrels and mascara tubes. Against it sit translucent candy-pink acrylic brow components that show the wand and formula, brushed silver-white pencil barrels with lavender caps and, for skincare, a single opaque coral bottle (#f58a63). A rounded geometric title-case wordmark runs vertically up the body as the main graphic, solid lilac on silver or outlined in white on coral, with hero product names in a scratchy marker script beside it. The Sport sub-line breaks the code on purpose with white plastic and giant black condensed type on a blister card. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Lavender Chrome | `#a7a5dc` | `--color-lavender-chrome` | Pack body | Metallic lilac caps, compact lids, stick barrels and mascara tubes; the constant hardware colour | | Candy Acrylic | `#e9a3d8` | `--color-candy-acrylic` | Pack body | Translucent pink acrylic on brow gels and pencils, showing the wand and formula inside | | Pearl Silver | `#e4e3ea` | `--color-pearl-silver` | Pack body | Brushed silver-white barrel on sticks and liners, paired with lavender caps | | Juicy Coral | `#f58a63` | `--color-juicy-coral` | Pack body | Opaque coral bottle and cap on the gel cleanser; skincare gets a full-body colour | | Lilac Print | `#9b97e0` | `--color-lilac-print` | Ink | Wordmark and product name printed on silver barrels and on clear compact lids | | Pop White | `#ffffff` | `--color-pop-white` | Ink | Outlined wordmark and small copy on coral and lavender bodies | | Deep Violet | `#4b3f8f` | `--color-deep-violet` | Ink | Script product names on the lavender mascara tube | | Sport Black | `#151515` | `--color-sport-black` | Accent | Giant condensed lettering on the white Sport lip balm blister and tube | | Shade Window | `#c98a6b` | `--color-shade-window` | Range coding | The formula itself (pan, bullet, gel) seen through clear lids and acrylic; the only shade signal | ## Tokens — Typography The vertical wordmark is the main graphic on every barrel, often running most of its height. Hero product names appear in a loose marker script beside it; plain product types, a French translation and the net weight stack small at the base. ### Display — Circular Bold, Gotham Rounded · `--font-display` - **Classification:** Rounded geometric sans - **Free lookalike:** Outfit (Google Fonts) - **Fallback:** Avenir Next Bold, Helvetica Rounded - **Weights:** SemiBold, Bold - **Case:** Title case - **Tracking:** Normal - **Role:** Wordmark, set vertically reading bottom to top; solid lilac on silver, white outline on coral. ### Script — Hand-drawn marker script · `--font-script` - **Classification:** Scratchy marker script - **Free lookalike:** Permanent Marker (Google Fonts) - **Fallback:** Marker Felt, Brush Script MT - **Weights:** Regular - **Case:** Mixed - **Tracking:** Normal - **Role:** Hero product names (mascara, liner) printed small beside the vertical wordmark. ### Body — Helvetica Neue, Inter · `--font-body` - **Classification:** Neo-grotesque sans - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica Neue, Arial - **Weights:** Regular, Medium - **Case:** Title case - **Tracking:** Normal - **Role:** Product type, benefit line with French translation, shade name and net weight. ### Headline — Helvetica Neue Condensed Black, Druk · `--font-headline` - **Classification:** Ultra-bold condensed grotesque - **Free lookalike:** Anton (Google Fonts) - **Fallback:** Impact, Helvetica Condensed Black - **Weights:** Regular (very heavy) - **Case:** Title case - **Tracking:** Tight, about -2% - **Role:** Sport sub-line only: product name cropped and enormous on the white blister card. ### Type Scale Sizes are cap height as a share of the reference panel: Barrel of the Revealer concealer wand, about 110 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | sport-name | Headline | Regular | 35% of panel height | Title case | `--text-sport-name` | | vertical-wordmark | Display | SemiBold | 14% of panel height | Title case | `--text-vertical-wordmark` | | lid-wordmark | Display | SemiBold | 8% of panel height | Title case | `--text-lid-wordmark` | | script-name | Script | Regular | 5% of panel height | Mixed | `--text-script-name` | | product-type | Body | Medium | 2.4% of panel height | Title case | `--text-product-type` | | translation | Body | Regular | 1.8% of panel height | Sentence case | `--text-translation` | | net-weight | Body | Regular | 1.4% of panel height | Lowercase | `--text-net-weight` | ## Structure & Materials - **Formats:** Wand tube, Brow gel, Retractable pencil, Twist-up stick, Round compact, Lipstick bullet, Airless bottle, Lip balm tube on blister card - **Materials:** Plastic, Translucent acrylic, Metallised plastic - **Closures:** Lavender metallic caps on sticks, mascara and liners; clear-domed lavender compact lid; flat colour-matched cap on the coral bottle - **Decoration:** Vertical printed wordmark, Outline lettering, Clear windows onto formula ### Proportions | Purpose | Value | | --- | --- | | Wordmark length | About 55% of barrel height, vertical | | Wordmark on bottle | About 60% of bottle height, outlined | | Cap share | About 35% of total component length in lavender | | Print coverage | About 20% of the visible face | | Clear window | Formula visible over most of acrylic and compact lids | | Colours per component | Two: hardware colour plus one ink | ### Shapes | Element | Shape | | --- | --- | | Barrel | Slim cylinder with a flat-topped cap | | Compact | Round compact with a clear domed lid | | Skincare bottle | Tall cylinder airless bottle with matching cap | | Brow component | Faceted translucent acrylic block | | Blister card | Flat card with a rounded window | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Satin metallic lavender | Caps, compact lids, mascara tube | metallic | | Translucent tinted acrylic | Brow gel and pencil components | transparent | | Matte opaque plastic | Coral skincare bottle | matte | | Brushed silver | Stick and liner barrels | metallic | ## Pack Elements ### Vertical wordmark **Role:** Brand spine Rounded geometric title-case wordmark at about 55% of barrel height, reading bottom to top, lilac #9b97e0 on silver. ### Outline wordmark **Role:** Skincare variant Same wordmark as a white open outline at about 60% of bottle height on the coral body. ### Lavender cap **Role:** Hardware signature Satin metallic lilac #a7a5dc cap, about a third of the component length, on every colour cosmetic. ### Clear dome lid **Role:** Shade window Round transparent lid set in a lavender ring, showing the swirled baked pan and printed with the wordmark. ### Tinted acrylic body **Role:** Formula window Translucent candy-pink faceted acrylic that shows the wand and the gel colour inside. ### Script product name **Role:** Hero naming Scratchy marker-script name at about a third of the wordmark size, beside it on the barrel. ### Sport blister card **Role:** Sub-line breakout White card with the product name cropped off the edges in giant black condensed type and a white balm tube in a window. ## Do's and Don'ts ### Do - Make one pastel metallic lavender (#a7a5dc) the cap and component colour across the whole colour range. - Run the wordmark vertically at about 55% of barrel height as the main graphic. - Use translucent tinted acrylic so the formula shows through. - Give skincare a single saturated opaque body colour (#f58a63) with a white outline wordmark. - Print text directly onto components, small and stacked beside the wordmark. - Pair a hero product name in marker script (Script) with the rounded sans wordmark. - Show the shade through a clear lid instead of printing it. ### Don't - Don't add paper labels on the primary component. - Don't use black or gold hardware on the core range. - Don't set the wordmark horizontally across a slim barrel. - Don't print patterns or illustrations; colour and transparency carry the look. - Don't mix more than one body colour on a single component. - Don't use serif type. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Pearl Silver | `#e4e3ea` | Barrel body of sticks and liners | | 1 | Lavender Chrome | `#a7a5dc` | Cap and lid hardware over the barrel | | 2 | Lilac Print | `#9b97e0` | Single print ink on the barrel | ## Front Panel Layout No paper label: everything is printed straight onto the component, with the wordmark running vertically up one face and small copy stacked beside or below it. | Zone | Content | | --- | --- | | Main face | Vertical wordmark over most of the barrel or bottle height | | Beside wordmark | Product name, often in script, and a tiny descriptor | | Base | Bilingual product type, shade name and net weight | | Lid or cap | Wordmark repeated on the compact lid or cap end | ## Range System Hardware colour stays constant (lavender metallic for colour cosmetics) while the shade shows through clear parts; skincare and sub-lines each switch to one solid body colour. - Blush = lavender compact with a clear dome over the baked pan - Brow gel and pencil = translucent pink acrylic - Sticks and liners = silver barrel + lavender cap - Gel cleanser = solid coral bottle, white outline wordmark - Sport = white plastic + black condensed type ## Back of Pack Components carry only a tiny shade and batch line; the outer carton in lavender repeats the vertical wordmark and holds the regulatory copy on its sides and back. - Short product description and how-to-use lines - Full ingredient list on the carton back - Shade name and number on a sticker at the base of the component - Net weight in grams and ounces, PAO symbol - Barcode and recycling marks on the carton bottom ## Imagery No illustration. The formula itself (baked blush, brow fibres, gel) is the visual, seen through clear acrylic; product photos add a single swatch smear beside the pack. ## On Shelf On a beauty wall the lavender hardware repeats across every column so the brand blocks as one lilac stripe, with pink acrylic and coral bottles as bright breaks. ## Agent Prompt Guide Quick Color Reference: - Lavender Chrome: #a7a5dc — Metallic lilac caps, compact lids, stick barrels and mascara tubes; the constant hardware colour - Candy Acrylic: #e9a3d8 — Translucent pink acrylic on brow gels and pencils, showing the wand and formula inside - Pearl Silver: #e4e3ea — Brushed silver-white barrel on sticks and liners, paired with lavender caps - Juicy Coral: #f58a63 — Opaque coral bottle and cap on the gel cleanser; skincare gets a full-body colour - Lilac Print: #9b97e0 — Wordmark and product name printed on silver barrels and on clear compact lids - Pop White: #ffffff — Outlined wordmark and small copy on coral and lavender bodies - Deep Violet: #4b3f8f — Script product names on the lavender mascara tube - Sport Black: #151515 — Giant condensed lettering on the white Sport lip balm blister and tube - Shade Window: #c98a6b — The formula itself (pan, bullet, gel) seen through clear lids and acrylic; the only shade signal Create a slim brushed silver-white (#e4e3ea) twist-up stick with a satin metallic lavender (#a7a5dc) cap about a third of its length. Print an original rounded geometric title-case wordmark vertically up the barrel at 55% of its height in lilac (#9b97e0), with a small marker-script product name beside it. Make a round lavender compact with a clear domed lid showing a swirled pink baked blush, the wordmark printed on the lid. Create a translucent candy-pink (#e9a3d8) acrylic brow gel component showing the wand and tinted gel inside. Make a tall opaque coral (#f58a63) airless bottle with the wordmark as a white open outline running 60% of its height and tiny bilingual copy at the base. Image prompt: Product photo of a new makeup brand in a lavender-chrome and candy-acrylic style: a slim brushed-silver twist-up stick with a satin metallic lavender cap, a translucent candy-pink acrylic brow gel showing the wand inside, a round lavender compact with a clear dome lid over a swirled pink baked blush, and a tall opaque coral skincare bottle. Each carries a rounded geometric sans wordmark printed vertically up the body in lilac or as a white outline, a small marker-script product name beside it and tiny bilingual copy at the base. No paper labels, no patterns. Pure white seamless background with a single soft swatch smear, clean beauty e-commerce lighting. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Glossier** — Shares the soft single-hardware-colour system and minimal printed type, but in milky pink with a small horizontal wordmark. - **Tower 28** — Clean-beauty makeup with pastel opaque components and a friendly rounded wordmark, using a wider palette per product. - **Ilia** — Clean colour cosmetics with a consistent metallic component and minimal print, in quieter neutrals. - **Rare Beauty** — Also unifies the range with one cap gesture and shade-tinted bodies, but in warm nudes and a sphere cap form. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-lavender-chrome: #a7a5dc; --color-candy-acrylic: #e9a3d8; --color-pearl-silver: #e4e3ea; --color-juicy-coral: #f58a63; --color-lilac-print: #9b97e0; --color-pop-white: #ffffff; --color-deep-violet: #4b3f8f; --color-sport-black: #151515; --color-shade-window: #c98a6b; /* Typography — families (free lookalikes) */ --font-display: 'Outfit', 'Avenir Next Bold', 'Helvetica Rounded'; --font-script: 'Permanent Marker', 'Marker Felt', 'Brush Script MT'; --font-body: 'Inter', 'Helvetica Neue', Arial; --font-headline: 'Anton', Impact, 'Helvetica Condensed Black'; /* Typography — illustrative scale, as a share of the panel (Barrel of the Revealer concealer wand, about 110 mm tall) */ --panel-height: 110mm; --text-sport-name: calc(var(--panel-height) * 0.35); --text-vertical-wordmark: calc(var(--panel-height) * 0.14); --text-lid-wordmark: calc(var(--panel-height) * 0.08); --text-script-name: calc(var(--panel-height) * 0.05); --text-product-type: calc(var(--panel-height) * 0.024); --text-translation: calc(var(--panel-height) * 0.018); --text-net-weight: calc(var(--panel-height) * 0.014); /* Proportions */ --wordmark-length: 55%; --wordmark-on-bottle: 60%; --cap-share: 35%; --print-coverage: 20%; /* Surfaces */ --surface-pearl-silver: #e4e3ea; --surface-lavender-chrome: #a7a5dc; --surface-lilac-print: #9b97e0; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-lavender-chrome: #a7a5dc; --color-candy-acrylic: #e9a3d8; --color-pearl-silver: #e4e3ea; --color-juicy-coral: #f58a63; --color-lilac-print: #9b97e0; --color-pop-white: #ffffff; --color-deep-violet: #4b3f8f; --color-sport-black: #151515; --color-shade-window: #c98a6b; /* Typography — families (free lookalikes) */ --font-display: 'Outfit', 'Avenir Next Bold', 'Helvetica Rounded'; --font-script: 'Permanent Marker', 'Marker Felt', 'Brush Script MT'; --font-body: 'Inter', 'Helvetica Neue', Arial; --font-headline: 'Anton', Impact, 'Helvetica Condensed Black'; /* Typography — illustrative scale, as a share of the panel (Barrel of the Revealer concealer wand, about 110 mm tall) */ --panel-height: 110mm; --text-sport-name: calc(var(--panel-height) * 0.35); --text-vertical-wordmark: calc(var(--panel-height) * 0.14); --text-lid-wordmark: calc(var(--panel-height) * 0.08); --text-script-name: calc(var(--panel-height) * 0.05); --text-product-type: calc(var(--panel-height) * 0.024); --text-translation: calc(var(--panel-height) * 0.018); --text-net-weight: calc(var(--panel-height) * 0.014); /* Proportions */ --wordmark-length: 55%; --wordmark-on-bottle: 60%; --cap-share: 35%; --print-coverage: 20%; /* Surfaces */ } ```