eucalyptus smoothing body gel.
Photography: malinandgoetz.com. All imagery belongs to its respective owner.
What makes the design work
Malin+Goetz brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Bracketed wordmark
Two names joined by a plus inside parentheses, in bold condensed capitals, set at the full width of the type block.
Lowercase product name
Ingredient plus product type in bold lowercase ending with a full stop, about half the wordmark height.
Code line
French name, active percentage and a product code such as 'SD-209-72' joined by em dashes in bold micro capitals.
Reading the label
A single flush-left type block printed straight onto a white pack, rotated vertically on tubes and horizontal on bottles and sticks; no frame or panel.
- Top line
- Bracketed wordmark at full block width
- Second line
- Lowercase product name with full stop
- Middle
- French name, active percentage, product code, then dense bilingual directions
- Bottom
- Bold volume line in fl.oz and metric with the estimated sign
Typography & hierarchy
The bracketed wordmark is the largest element and runs edge to edge at the top of the type block; the lowercase product name with its full stop sits directly under it at about half the size, followed by a dense micro paragraph and finally a bold volume line. On tubes the whole block rotates 90 degrees and reads up the side; on sticks and bottles it stays horizontal.
Display
Helvetica Neue Bold Condensed, Neue Haas Grotesk Bold
Bold condensed neo-grotesque
Uppercase · Bold
Headline
Helvetica Neue Bold
Bold neo-grotesque
Lowercase ending with a full stop · Bold
Body
Helvetica Neue Medium Condensed
Condensed grotesque at micro size
Uppercase · Regular, Bold
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
One ink colour per product chosen from its ingredient or scent, on a constant white body and an identical type block; secondary packs flip to a solid coloured board with white type.
Shelf presence
On shelf the range reads as a white pharmacy wall of dense text blocks whose single ink colour sorts products, and the bracketed wordmark at full width makes every pack recognisable at a glance.
Related packaging
More curated references in body & bath, matched by format and visual style.
